@TwitterAds | Confidential
@jrmontag
18 September 2014
(Social) Data Analytics
W o r k i n g d a t a p r o j e c t s @ T w i t t e r
!
L e e d s S c h o o l B u s i n e s s A n a l y t i c s C o n f e r e n c e
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@TwitterAds | Confidential
#data
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@Twitter 3
Data project workflow
#expand #iterate #focus
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@Twitter 4
Data project workflow
involve core people
brainstorm
no restrictions
estimate
experiment
find the stories
#expand
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@Twitter 5
Data project workflow
quick results
automate
cycle
involve stakeholders
identify the story
no polish
#iterate
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@Twitter 6
Data project workflow
converge on data
“ “ presentation
“ “ messaging
minimize new suggestions
finally: polish to a shine
#focus
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@Twitter 7
Language streamgraph
#expand
leebyron.com/else/streamgraph
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@Twitter 8
Language streamgraph
#iterate
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@Twitter 9
Language streamgraph
#focus
bit.ly/gnip-lang
@BrianLehman