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human centered design 1 DAY ONE

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Hi! My name is Joy I’m a UX researcher at iHub Software Consulting I also work as an Agile Project Manager We can connect through Email: [email protected] 2

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Projects / Clients 1. Maarifa Kona 2. International Rescue Committee(IRC) 3. Innovation for Change(I4C) 4. Project Concern International(PCI) 5. Akili Dada 6. Warchild Holland ...and many more 3

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Maarifa Kona 4 Supporting inventors to develop practical solutions and new ideas to prepare for and manage drought.

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Hi! My name is MYRA I’m a Software developer at iHub Software Consulting. I also do Ux research We can connect through Email: [email protected] 5

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Workshop goals 1. Learn the fundamentals of human-centered design 2. Learn how to identify user needs 3. Learn how to conduct your first user research exercise 4. Create and test the first version of your idea 5. Develop and pitch your idea/product 6

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Ice breaker 7

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Ground rules 1. No devices until the break 2. Engage and give feedback 3. No judgement. 4. Enjoy the process! 8

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Workshop schedule 9 Day 1 Day 2 Day 3 Welcome Background on Maji Safi Kiosk Introduction to HCD Welcome Lightning talk Ideation Prototype Refinement and iteration Break Break Break Frame a Design Challenge Storyboarding How to Pitch and run through Lunch lunch Lunch Research Prototyping Road to Market Generate Insights from Research Testing Close

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What is human centered design? 10

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“Human Centered Design is a creative approach to problem solving that starts with people and ends with innovative solutions that are tailored to meet their needs” 11

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The innovation journey 12

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Why does it matter? 14

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Mindsets that are core to hcd Creative confidence Empathy Embrace Ambiguity 15 ‘Make It’ Mindset Learning from failure Optimism Iterate, Iterate, Iterate

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The HCD process is easy 16 Inspiration Ideation Implementation How to better understand people Generate tons of ideas, identify opportunities for design, test & refine Solution into reality, Go to market

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Instructions for use EDIT IN POWERPOINT® Click on the button under the presentation preview that says "Download as PowerPoint template". You will get a .pptx file that you can edit in PowerPoint. Remember to download and install the fonts used in this presentation (you’ll find the links to the font files needed in the Presentation design slide) EDIT IN GOOGLE SLIDES Click on the button under the presentation preview that says "Use as Google Slides Theme". You will get a copy of this document on your Google Drive and will be able to edit, add or delete slides. You have to be signed in to your Google account. More info on how to use this template at www.slidescarnival.com/help-use-presentation-template This template is free to use under Creative Commons Attribution license. You can keep the Credits slide or mention SlidesCarnival and other resources used in a slide footer. 17

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Inspiration phase 18 Where the HCD process starts

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Want big impact? Use big image. 19 Inspiration: All about understanding people

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Frame your design challenge

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Want big impact? Use big image. 21 Group Activity The Design Challenge we’ll be tackling today is….

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How might we co-create Social Entrepreneurial Opportunities at Maji Safi Kiosk?

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research UX research uses a systematic approach to gathering and interpreting information from users by way of a variety of qualitative and quantitative methods such as interviews and contextual inquiries. 24

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Some User research methods 25 Desk research Field Research Lab research

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Field research 26 People Information

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Some techniques used during interviewing 27 The 5 why’s Draw ‘it’ Show me Tell a Story

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Want big impact? Use big image. 28 Group Activity Off to do some research….

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Want big impact? Use big image. 29 Group Activity Generate some insights….

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TILL TOMORROW! 30

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human centered design 31 DAY TWO

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recap Overview of what HCD is The Inspiration phase How to frame a design challenge / problem statement How to conduct research in the field Generating insights 32

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Today... 33

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Ice breaker 34

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Ideation phase 35 Making sense of what we’ve learnt

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Want big impact? Use big image. 36 Download your learnings Find themes and insights Craft “How might we” questions SYNTHESIS

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Want big impact? Use big image. 37 Group Activity Download your learnings….

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Want big impact? Use big image. 39 Group Activity Find themes and insights….

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Want big impact? Use big image. 40 Group Activity Craft how might we questions….

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42 Group Activity Silent Brainstorm...

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Want big impact? Use big image. 43 Group Activity Brainstorm share out….

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recap Synthesis - Downloading learnings from the field Generating insights from field research How to turn insights into opportunities How to brainstorm - Silently and as a group Ideating using Crazy 8s 44

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PROTOTYPING 45

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“Prototyping is about bringing ideas to life quickly, sharing them with the people you are designing for, and then continuously learning and evolving your ideas” 46

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Why does it matter? 47

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Case study: Afriscout 48 Client Brief: Our current paper-based map distribution is expensive and time consuming. Would an app work better?

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49 1. DESIGN SPRINT

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50 2. User Testing in Kajiado and Marsabit

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51 3. Development of the MVP (6 months)

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52 3. Launch and continued support and development

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Prototyping steps 53 Storyboard Rapid prototype Iterate Test and get feedback

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Hi! My name is wambui I’m a UX researcher at iHub Software Consulting We can connect through Email: [email protected] Twitter: @joywambui_ 54

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Want big impact? Use big image. 55 Group Activity Create Storyboard + Share out….

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Rapid Prototyping 56 Low Fidelity - details with some level missing High Fidelity - looks like the final product

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Want big impact? Use big image. 57 Group Activity Rapid Protoyping + Share out….

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User Testing steps 58 1 2 3 4 Recruit testers Create test script Assign roles Conduct Test!

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Want big impact? Use big image. 59 Group Activity Conduct user testing….

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Want big impact? Use big image. 60 Group Activity Prototype Share Out….

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Implementaton phase 61 How do I make the concept real?

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Today... 62

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Road to market ★ Create a Pitch 63

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Create a pitch

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Pitching guidelines 65 Background Product Impact Business Model

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66 All the best!

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67 Thank you! Any questions? Find me on Twitter: @joywambui_ & email: [email protected]