K&L Build Studio 13 – 14 March 2013 Salford

Audience benefit statement One Thing means that Busy people who have a sense of unfulfilled curiosity can now trust one daily source to be inspired, surprised and learn things because We combine BBC editorial expertise with machine suggested topical and personalised content to create a daily package of knowledge from across the BBC, sent straight to their mobile.

Where you start

What you can do Today’s One Thing End Menu My topics visualis ation My previou s things Settings BBC iD Start Onward journey s Also online Delivery time

What we built Live demo time!

What else we designed

Why an intelligent editorial interface Man + Machine With minimal effort, how do we pick content that is: •  Topical •  Lightly personalised

Why an intelligent editorial interface Answer – quickly surface: 1.  Zeitgeist: what is topical? 2.  Discover: what content is relevant? 3.  Light personalisation: who should it go to? Also: •  Insight: what content encourages users to carry on? •  Pan-BBC: mediate suggestions from many departments

Where will it take you?

Thank you Team 4 are: Josephine Lie – Design skillz Luke Wesley-Holley – Front end fabulousness Oli Hall – Back end brilliance Jonathan Tweed – Editorial and content wrangler Chris Jackson – Recommendations wizard Kai En Ong – Flip charts, mainly A MetaBroadcast and BBC co-production. © 2013 Now: woo!