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Measure your PR
success without
focusing on just
volume metrics
Cheryl Crossley
Head of Digital PR, idhl group
Linkedin.com/in/cheryl-crossley-57037264
Speakerdeck.com/crossley
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This is important, as most new customers start here.
Depending on the story and tactic, it is possible for PR activity to influence other sales funnel stages too such as ‘research’,
‘decision’ and even ‘action’.
It should be noted however, that PR activity alone doesn’t typically lead to an immediate uplift in sales.
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