Slide 14
Slide 14 text
“While most consumers today
see social media as a way
to communicate with friends and
family, at least one in four use it to
discover, learn, purchase or
recommend products,
services or brands.”
S P R O U T S O C I A L 2 0 2 0
Current use of social media for
general and communication purposes
For products, services and
brand-related purposes
To communicate with friends, family and acquaintances
To kill time
To get breaking news
For personal inspiration
To learn about new trends
To network
To experience different point of view
To communicate with co-workers/clients
To follow influencers
68%
To learn about products, services, brands
34%
To discover new products, services, brands
33%
To purchase products, services, brands
26%
To recommend products, services, brands to others
25%
To communicate with brands for customer support
17%
54%
39%
34%
31%
30%
28%
24%
23%