Hierarchy of Developer Needs -- adapting when things go wrong

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Hierarchy of Developer Needs Julia Ferraioli Senior Developer Maslow Advocate @juliaferraioli google.com/+JuliaFerraioli

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Financial gain Shiny objects Respect and recognition Utilitarianism Socialization Self improvement What drives my community?

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Creative Commons image courtesy of Luc Galoppin

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Image courtesy of my bad planning

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But I’m a developer! I know what my developers need.

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Creative Commons image courtesy of Duncan Hull

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My mistake Reference docs Code samples Tutorials Discussion forum Online courses

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This works... sometimes

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Developer Proﬁles Enthusiasts Founder Enterprise Engineer

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No one hierarchy to rule them all Image used with permission of of Mirach Ravaia

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Back to the mistake Reference docs Code samples Tutorials Discussion forum Online courses

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Time to shuﬄe Online courses Tutorials Libraries, SDKs, gems Code samples Reference docs

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Time to shuﬄe Reference docs Paid support Code samples Online courses Libraries

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Time to shuﬄe

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Debugging your hierarchy

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gdb devexp

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Creative Commons image courtesy of Olga Mismatched...expectations

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You have to ask your developers • Hit the pavement • Structured engagement • Informal engagement • Research (costly)

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What are the obstacles? • Cognitive disconnect • Lack of direction • Absence of trust • Problematic community Creative Commons image courtesy of Grant Montgomery

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Creative Commons image courtesy of Thomson Safaris Plan of Attack

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Creative Commons image courtesy of Arne Hendriks

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Thanks! Images by Connie Zhou @juliaferraioli google.com/+JuliaFerraioli

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Creative Commons image courtesy of David Ashleydale