Diversifying Income as a Freelancer Joe Casabona casabona.org/wcmiami19 @jcasabona

@jcasabona We only have ONE shot.

@jcasabona Luke: good pilot, used Force. Han Solo.

@jcasabona Al: Already impressed Jasmine, friends, charm

@jcasabona Em: Music, movies, producer. Sick diss tracks

@jcasabona Our protagonists accumulated a diverse skill set that helped them succeed.

Feast Famine You’re so busy (maybe even too busy), & it seems you’ll have work until the end of time. Work dries up, leads aren’t coming in, and you can’t get paid fast enough.

@jcasabona You don’t wait until your car is completely out of gas to get more.

Preparing for the Famine

@jcasabona How to Prepare for Famine • Pay yourself a salary • Save extra money in an separate account for slower times • Start generating new leads during the Feast • Create multiple streams of income

Why Diversify? • You don’t put all your eggs in one basket • It’s less stressful (Imagine only having one client) • You can explore other creative avenues

@jcasabona Ways to Diversify • Look at auxiliary services you can offer • Look at skills you have unrelated to your core business • Partner up with someone and create something cool

@jcasabona Auxiliary Services • A web developer who offers maintenance package that you can basically outsource • A podcaster who sells T-Shirts • Write an eBook about what you know / have learned • Coach / Consult

@jcasabona Additional Business Examples • Pippin (Pippin’s Plugins) started a brewery • Brian Krosgard (PostStatus) has products around cryptocurrency • James Laws (Ninja Forms / Saturday Drive) is part owner in a coffee shop • Joe Howard (WP Buffs) and his MRR course

@jcasabona Partnerships • 101 Videos (Shawn Hesketh, Brian Richards, and me) • WooSesh (Brian Richards and Patrick Rauland)

@jcasabona “But I don’t have time to do that.”

No content

@jcasabona The famine is coming. You need to make time.

How to Diversify #1: Save money during the Feast for the Famine. Take some percentage of your income and put it in a rainy day fund. #2: Use that down time during the famine to work on your other revenue streams. Use the money you saved to pay yourself. #3: Time Box! Allocate time to work on other projects.

@jcasabona It won’t be easy.

@jcasabona It WILL pay off.

I took on barely any web dev clients in 2018. And I didn’t sell that many courses.

@jcasabona Ideas for Diversification • Affiliate Marketing / Links • Sell Digital Goods • Drop Shipping • Sell an online course • Create a podcast

My Income Streams • Selling (and licensing) Online Courses • Building Websites • Creating Videos for Hire • Podcast Sponsorship • Affiliate Income • Coaching / Consulting

@jcasabona You can do it!

Joe Casabona Educator, Developer, Podcaster @jcasabona casabona.org/wcmiami19