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MAKING THE WORLD A BETTER PLACE THROUGH WEB DESIGN N ATA L I E M A C L E E S @nataliemac digita11y Photo by Juliana Kozoski on Unsplash

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Accessibility means making the web usable for people with disabilities.

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Accessibility means making the web usable for people with disabilities.

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capacity no mobility

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No content

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capacity no mobility elite athletes

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capacity disability

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Permanent Temporary Situational

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Accessibility means making the web usable for people with disabilities.

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Accessibility means making the web usable for everyone.

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Accessibility means making the web usable for everyone.

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Accessibility is an act of charity for marginalized edge cases.

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Accessibility is a business decision - there must be a ROI.

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Only developers have to think about accessibility.

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Accessible websites are boring and ugly.

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Making a website accessible is difficult and expensive.

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Accessibility requirements stifle innovation.

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Accessibility isn't that important because it doesn't impact very many people.

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Accessibility has a
 PR Problem

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INCLUSIVE DESIGN

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Accessibility is an act of charity for marginalized edge cases.

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Inclusive design is a civil right.

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Accessibility is a business decision - there must be a ROI.

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Inclusive design is an investment that always 
 returns dividends.

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Only developers have to think about accessibility.

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Everyone needs to think about inclusive design. project managers designers developers content managers site owners business owners marketing ux content editors qa seo social media customer support copy writers branding

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Accessible websites are boring and ugly.

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Inclusive design is beautiful and usable.

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Making a website accessible is difficult and expensive.

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Inclusive design is built into the process.

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Accessibility requirements stifle innovation.

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Inclusive design encourages innovation without barriers.

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Accessibility isn't that important because it doesn't impact very many people.

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Inclusive design benefits 
 everyone.

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Accessibility means making the web usable for everyone.

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Inclusive design means making the web usable for everyone.

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We are failing.

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FORTUNE 100

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815,600 accessibility issues identified

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WebAIM Million

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97.8% had identifiable accessibility issues

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It's not just me.

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It's all of us.

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...all of us who build the web collectively decided that we could ignore some people's needs so that the work could be done faster. WINSTON HEARN

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Our lives are digital.

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We are leaving people behind.

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The web industry has collectively exercised its power to state that disabled people do not belong here. WINSTON HEARN

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What kind of world are we building?

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SOCIAL JUSTICE and CIVIL RIGHTS

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LEGAL CONSIDERATIONS

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...many business owners would be livid to find out that the technology choices their teams are making are actively incurring legal liability. ERIC BAILEY

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WHERE DO WE GO FROM HERE?

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1. Start thinking about websites in terms of what they ask of people.

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2. Commit to learning about inclusive design.

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...aim to do one thing this week to broaden your understanding of how people use the web, and adapt your design or development practice to incorporate what you’ve learned. ETHAN MARCOTTE

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WEB ACCESSIBILITY MADE EASY FOR WORDPRESS SUNDAY 10:50 AM JOSEPH LOPRESTE

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3. Be an advocate and a gatekeeper.

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4. Broaden your thinking about
 diversity.

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5. Do something 
 even if it's not the 
 perfect thing.

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Thank You! Natalie MacLees hiredigitally.com Download presentation slides with resources: https://speakerdeck.com/nataliemac

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Resources • Accessibility toolkit: https://hiredigitally.com/accessibility-toolkit/ • Make WordPress Accessible: https://make.wordpress.org/accessibility/ • A11y Weekly newsletter: https://a11yweekly.com/ • The A11y Project: https://a11yproject.com/ • Axe Coconut browser extension • Inclusive components: https://inclusive-components.design/

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Bibliography • https://gomakethings.com/we-are-actively-destroying-the-web/ • https://2019.raleigh.wordcamp.org/session/we-are-the- gatekeepers-compassion-in-web-development/ • https://ericwbailey.design/writing/2019-03-05-fighting-uphill.html • https://www.businesswire.com/news/home/20190409005650/en/ • https://webaim.org/projects/million/

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Bibliography • https://boagworld.com/accessibility/inclusive-design/ • https://boagworld.com/accessibility/accessibility-is-not-what-you- think/ • https://ethanmarcotte.com/wrote/the-web-we-broke/ • Empathy Reifies Disability Stigmas by Liz Jackson: https:// vimeo.com/319388683 • https://www.winstonhearn.com/wrote/2019/perpetuating-harm/

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Bibliography • https://uxmyths.com/ • http://accessibility.voxmedia.com/ • https://www.disabilitytalent.org/single-post/2018/07/19/Social- Constructs-of-Disability • https://medium.com/homeland-security/the-social-construction-of- disability-999114247359 • https://marcysutton.com/accessibility-is-a-civil-right