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2 Aligning for Rapid Growth: Executive Insights on Digital Transformation Tuesday, December 15

Housekeeping ● This webinar is being recorded; we will share the recording and slide deck with all registrants shortly — keep an eye on your inbox! ● Please add your questions in the Q&A box, we will answer them after the presentation during the Q&A session at the end ● To get in touch, get in touch on Twitter @contentful or write to us at team@contentfulmail.com Before we dive in...

4 1. How Align Technology scales and brings customer experiences to market 2. How to effectively align different roles and responsibilities to build a content model that supports complex content 3. How an agile content platform enables builders to collaborate — fast What you’ll learn 4

Introductions Leela Parvathaneni Sr. Director, CIO EMEA and Global Consumer Technology at Align Kamal Bhandal VP of Global Brand and Consumer Marketing at Align Johanna Hyde Sr. Product Marketing Manager at Contentful

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7 Content that scales globally WHERE WE WERE WHERE WE’RE GOING Content Content Content Content Content Content Content Content Content Content Global shared content All sites are managed on single centralized platform Lack of consistency because sites were managed individually by each region

Accelerated time to value during Covid-19 8 49 MARKETS 90% reduction in time to market for My Invisalign App Actual launch timeline Anticipated launch timeline

9 My Invisalign App

10 Teams that scale globally WHERE WE WERE WHERE WE’RE GOING Marketers Biz ops Devs App Designers Translators

“It’s hard to find a solution that meets the needs of both developers and marketers — everyone on our team considers this a much better world than what we had before. Contentful is really helping us achieve our business goals all around the world.” Leela Parvathaneni Sr. Director, CIO EMEA and Global Consumer Technology 11

12 Global shared content Logic layer determines which content flows into spaces Website Mobile App 50+ content locales per channel 50+ content locales per channel 50+ content locales per channel

13 Customer experience Technical side Marketing side Developers and platform owners are able to work in parallel work streams to marketing Editors able to update web and app elements without developer resources

“Without Contentful, we wouldn’t be able to scale and thrive to meet customer expectations.” Kamal Bhandal VP of Global Brand and Consumer Marketing 14

A new way of working Connected to, and learning from the customer experience 15 More agile business operations Marketers can react instantly to app insights Adapt to new trends and behaviors Ability to deploy content globally and locally Dev teams can quickly make changes

Agility Organizations need to have unified content, people and process to increase business agility and resilience. Key takeaways Velocity Launch, test, iterate and improve - creating more value for users and doing so faster. Simplicity & Scale A modular approach allows the flexibility to incorporate new experiences and technical capabilities over time. Simple enough to repeat and reuse as you scale.

A. Cross-functional agility to iterate quickly B. Flexibility to launch new concepts more often C. Ability to customize solutions to fit my needs D. Scalability: starting small and go big over time E. Reliable, low-risk and highly resilient infrastructure 17 Poll: What would help you deliver on business results faster heading into 2021?

Q&A