なぜ？と聞かないユーザーインタビューを体験してみよう

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ͳͥʁ ϢʔβʔΠϯλϏϡʔΛମݧͯ͠ΈΑ͏ ͱฉ͔ͳ͍ ΍·ͩ·Γ͍ʢ·Γ·Γˏ΍͍͞͠σβΠφʔʣ

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·Γ·Γˏ΍͍͞͠σβΠφʔ 58ˏ:BNBEB2VBMJUZ ϩδΧϧ͔ͭஸೡʹ ʴ૬खΛେ੾ʹ ʴੈͷதΛΑΓΑ͘ ʹ΍͍͞͠σβΠφʔ ݄ʹϢʔβϕʔεʹೖࣾ͠·ͨ͠ʂ ࣮࣭·ͩ৽ଔͰ͢

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͜Μͳ͜ͱ͋Γ·ͤΜ͔ʁ

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ͦ͏ͳͷɻͰɺͲ͏ͩͬͨʁ ͚ͬ͜͏໘ന͔ͬͨ ͦ͏ɺΑ͔ͬͨͶ ઌिɺ͋ͷөըΛݟͨΑ

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ͳΜͰࠓ೔ͷ͓ன͸ੜᇙম͖ʹͨ͠Μͩʁ ͳΜͱͳ͘Ͱ͢ ͦ͏͔ɾɾ

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ϢʔβʔΠϯλϏϡʔ ͩͬͨΒͲ͏ͳΔ͔

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ฐࣾ঎඼Λ͓ࢼ͍͖ͨͩ͋͠Γ͕ͱ͏͍͟͝·͢ʂ ͦͷޙ͍͔͕Ͱ͔ͨ͠ʁ Α͔ͬͨͰ͢ ͋ɺ͋Γ͕ͱ͏͍͟͝·͢ʙʙ

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ͳͥզʑͷαʔϏεΛར༻ͯͩͬͨ͘͠͞ΜͰ͔͢ʁ ༑ୡʹ͢͢ΊΒΕ͔ͨΒͰ͢ ͳΔ΄Ͳʙʙ

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ʮͳͥʁʯͱฉ͍ͯ΋ຊԻ͸ฉ͚ͳ͍ ʮͲ͏ͨ͠ͷʁʯͰ͸ձ࿩͕ଓ͔ͳ͍ ʮͳͥʁʯˠฉ͔Εͨଆ΋෼͔Βͳ͍ ʮͲ͏ͨ͠ͷʁʯˠฉ͔Εͨଆ͕ΤωϧΪʔΛ࢖͏ ੹ΊΒΕ͍ͯΔΑ͏ʹײ͡Δ͜ͱ΋͋Γ·͢Ͷ

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ʮ8):ʯʮ)08ʯΛ෧ҹͯ͠ ࣄ࣮ΛͨͣͶΑ͏

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ʮ8IZʯʮ)PXʯΛஔ͖׵͑ͯɾɾ w ͳʹʢ8IBUʣ w ͍ͭʢ8IFOʣ w Ͳ͜ʢ8IFSFʣ w ͩΕʢ8IPʣ w ͍ͭ͘ʢ)PXNBOZʣ w ͍͘Βʢ)PXNVDIʣ

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ͦ͏ͳͷɻͰɺͲ͏ͩͬͨʁ ͚ͬ͜͏໘ന͔ͬͨ ͦ͏ɺΑ͔ͬͨͶ ઌिɺ͋ͷөըΛݟͨΑ

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ʮͲ͏ͩͬͨʁʯΛ෧ҹ

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ʮઌिɺ͋ͷөըΛ؍ͨͷΑɻʯ ʮͲ͏ͩͬͨʁʯΛ෧ҹ ʮ΁ʔɺ͍ͭߦͬͨͷʁʯ ʮ͜ͷલͷ೔༵೔ɻʯ ʮ୭͔ͱҰॹʹߦͬͨͷʁʯ ʮ͏Μɻʓʓ܅ͱɻʯ ʮʓʓ܅ͬͯɺ͜ͷલ঺հͯ͘͠Εͨ൴Ͷɻ͏·͍ͬͯ͘ΔΜͩɻʯ ʮ·͊Ͷɻʯ

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͜͜ͰΫΠζ

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ᶃ ʮே͝͸Μ͸Կ͕޷͖Ͱ͔͢ʁʯ ᶄ ʮே͝͸Μʹ͸͍ͭ΋ԿΛ৯΂·͔͢ʁʯ ᶅ ʮࠓே͸ԿΛ৯΂·͔ͨ͠ʁʯ ͲΕ͕ࣄ࣮Λฉ͍͍ͯΔͰ͠ΐ͏

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ᶃ ʮே͝͸Μ͸Կ͕޷͖Ͱ͢ʢͩͱࢥ͍·͢ʣ͔ʁʯ ᶄ ʮே͝͸Μʹ͸͍ͭ΋ԿΛ৯΂·͢ʢͩͱࢥ͍·͢ʣ͔ʁʯ ᶅ ʮࠓே͸ԿΛ৯΂·͔ͨ͠ʁʯˠࣄ࣮ΛͨͣͶΔ࣭໰ ͲΕ͕ࣄ࣮Λฉ͍͍ͯΔͰ͠ΐ͏

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·ͱΊ

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/(ϫʔυ ͳͥʁʢ8IZʣ  Ͳ͏ʁʢ)PXʣ ݱࡏܗʮ͍ͭ΋ʙ͢ΔͷͰ͔͢ʁʯ 0,ϫʔυ ͳʹʢ8IBUʣ  ͍ͭʢ8IFOʣ  Ͳ͜ʢ8IFSFʣ  ͩΕʢ8IPʣ  ͍ͭ͘ʢ)PXNBOZʣ  ͍͘Βʢ)PXNVDIʣ աڈܗʮʙͨ͠ͷͰ͔͢ʁʯ

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ͨΊ͠ʹ΍ͬͯΈ·͠ΐ͏ʂ

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ʮͳͥʁʯΛ࢖Θͳ͍Ͱ ૬ख͕ͦͷ͓՛ࢠΛ޷͖ͳཧ༝Λ౰ͯΔήʔϜ ᶃਓ૊ʹͳͬͯɺਓͭͣͭ޷͖ͳ͓՛ࢠΛ఻͑߹͏ɻ ᶄ"͞Μ͕#͞Μʹɺʮͦͷ͓՛ࢠΛ޷͖ͳཧ༝ʯΛΠϯλϏϡʔʢ෼ ᶅ"͞Μ͸#͞Μʹʮ͋ͳ͕ͨͦͷ͓՛ࢠΛ޷͖ͳཧ༝͸ʙʙʙʙͰ͢Ͷʯ ͱݴ༿ʹͯ͠ΈΔ ᶆ͓ޓ͍ʹײ૝ΛϑΟʔυόοΫ ᶇ̎ʙ̑ͷ޻ఔΛ܁Γฦ͢

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ϫʔΫͷͶΒ͍ w ʮ͓՛ࢠΛ޷͖ͳཧ༝ʯͬͯɺฉ͔ΕΔਓࣗ਎ʹͱͬͯ΋͍͋·͍ͳ΋ͷ w ීஈͷϢʔβʔΠϯλϏϡʔ΋ɺ૬खࣗ਎͕ؾ͍͍ͮͯͳ͔ͬͨʮཧ༝ʯ ΛҾ͖ग़͢ඞཁ͕͋ΔͷͰɺͦͷ࿅शʂ

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ʮ͜ΕΑ͔ͬͨͳʯ࣭ͬͯ໰ ڭ͍͑ͯͩ͘͞ʂ ײ૝ɺؾ͖ͮͰ΋0,

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ࢀߟจݙɺࢀߟϫʔΫ঺հ w ʮର࿩ܕϑΝγϦςʔγϣϯͷख΄Ͳ͖ʯͱ͍͏ຊ͕ࢀ ߟʢIUUQBN[OBTJBEJ1M7)X$ʣ w ຊͰ͸ʮࣄ࣮࣭໰Λ௨ͯ͠ɺฉ͔ΕΔଆ͕ࣗ਎ͷ໰୊ʹ ؾ෇͍͍ͯ͘ʯͱ͍͏ίʔνϯάతͳҙຯ߹͍͕ڧ͍ w ͓՛ࢠͷΠϯλϏϡʔϫʔΫ͸ɺ69'VLVPLBͷ͸ͳ ͩͷͿ͔ͣ͞ΜͷΞΠσΞ ͳΜͱԁ

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·ͱΊ w ʮͳͥʁʯʮͲ͏ʁʯʮ͍ͭ΋ʙʯΛ෧ҹͯ͠ɺࣄ࣮ΛͨͣͶΑ͏ w ࣄ࣮ΛूΊͯਪଌͨ͠தʹɺຊԻ΍ཧ༝͕ӅΕ͍ͯΔʢ͔΋ʣ w ·Γ·Γͷ৔߹͸ɺ8FCαΠτ੍࡞ͷࡍͷώΞϦϯά΍ɺϫʔΫγϣο ϓதͷϑΝγϦςʔγϣϯͰগͣͭ͠ฉ͚ΔΑ͏ʹͳ͖ͬͯͨؾ͕͢Δ w ࿅श͋ΔͷΈʂҰॹʹ࿅श͍͖ͯ͠·͠ΐ͏ʂ

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ҎԼ͓·͚εϥΠυ

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ର࿩ܕϑΝγϦςʔγϣϯͱ͸ w ૬खʹؾ͖ͮΛ༩͑ɺߦಈΛม͑Δ΋ͷ w ૬खʹؾ͍ͮͯߦಈͯ͠΋Β͏ͨΊʹɺ૬खࣗ਎ʹ໰୊ͷݪҼʹؾ͍ͮͯ ΋Β͏ඞཁ͕͋Δ w ໰୊ͷݪҼʹؾ͍ͮͯ΋Β͏ͨΊʹɺࣄ࣮ͷΈΛ࣭໰͢Δ

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ର࿩ܕϑΝγϦςʔγϣϯɹ/(ྫ λΠτϧ ͳΜͰ๨ΕΔͷʂ ࠷ۙΑ॓͘୊Λ๨ΕͯɺઌੜʹౖΒΕΔΜͩɾɾ

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ʮ࠷ۙΑ॓͘୊Λ๨ΕͯɺઌੜʹౖΒΕΔΜͩɾɾʯ ʮҰ൪࠷ॳʹ๨Εͨͷ͸͍ͭʁʯ ʮઌिɻ͏͔ͬΓ๨ΕͯઌੜʹࣤΒΕͨΜͩʯ ʮͦͷલʹ๨Εͨͷ͸͍ͭͩͬͨͷʁʯ ʮϲ݄͘Β͍લ͔ͳɻͦͷ࣌΋ઌੜʹ஫ҙ͞Εͨʯ ʮ͡Ό͋ɺͦͷલʹ๨Εͨͷ͸ʁʯ ʮͦ͏͍͑͹ɺͦͷલ͸॓୊๨Εͨ͜ͱͳ͔͔ͬͨ΋ʂʯ ର࿩ܕϑΝγϦςʔγϣϯɹ0,ྫ ࢥ͍ࠐΈͩͬͨʂ

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ࣄ࣮࣭໰Λ܁Γฦ͢͜ͱͰɺ ૬खͷࢥ͍ࠐΈΛ௒͑ͨࠜຊݪҼʹͨͲΓ͖ͭɺ  ؾ͖ͮΛ༩͑ͯߦಈվળΛ͢Δ͜ͱ͕Մೳ