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5 Steps To Position Yourself As An Expert: How To Break Down Barriers & Get Buy In Sophie Brannon Absolute Digital Media @SophieBrannon

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What the talk is about today.

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Speak With Authority STEP 1:

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@SophieBrannon 4 First impressions really do count

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@SophieBrannon 5 Avoid phrases & words that can make you sound uncertain

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@SophieBrannon 6 Phrases like: I think I feel Maybe Won’t Hopefully Sorry

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@SophieBrannon 7 Don’t Overcomplicate It!

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@SophieBrannon 8 Project Your Excitement & Enthusiasm

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Portray Empathy & Passion STEP 2:

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@SophieBrannon 10 Empathy is the ability to cognitively and emotionally understand another person’s experience.

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@SophieBrannon 11 Empathy is the ultimate form of customer insight Don Peppers

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@SophieBrannon 12 Through empathy you can understand their world, their motivations & their constraints

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@SophieBrannon 13 Connect with the parts of people who are perhaps unsure

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@SophieBrannon 14 You’re trying to market yourself to the person you’re trying to get buy-in from

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@SophieBrannon 15 You are the Ferrari!

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Consider Other’s Time & Resources STEP 3:

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@SophieBrannon 17 02. Lack Of Understanding 01. Lack Of Time

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@SophieBrannon 18 Do you need to reconsider your approach?

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Are they being pulled in 20 different directions? @SophieBrannon 19

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@SophieBrannon 20 Can you streamline what you’re trying to achieve?

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@SophieBrannon 21 Collaboration is key to get buy-in

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Show Value & Create Mutual Trust STEP 4:

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@SophieBrannon 23

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@SophieBrannon 24 Having a track record

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@SophieBrannon 25 Showing real business value

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@SophieBrannon 26 Objective Goals Strategy Measurement

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@SophieBrannon 27 Communicate Your Process

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@SophieBrannon 28 I’ll say it again

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@SophieBrannon 29

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Know When To Say No STEP 5:

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@SophieBrannon 31 Saying no doesn’t always mean not doing something – sometimes it means doing to more efficiently

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@SophieBrannon 32 As the expert, you should know where resource should be allocated to achieve the best result.

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@SophieBrannon 33 But don’t over-explain yourself

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@SophieBrannon 34

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@SophieBrannon 35 Speak With Authority STEP 1:

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@SophieBrannon 36 Portray Empathy & Passion STEP 2:

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@SophieBrannon 37 Consider Other’s Time & Resources STEP 3:

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@SophieBrannon 38 Show Value & Create Mutual Trust STEP 4:

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@SophieBrannon 39 Know When To Say No STEP 5:

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Thank You Follow me - @SophieBrannon