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5 Steps To Position Yourself As An Expert: How To Break Down Barriers & Get Buy In Sophie Brannon Absolute Digital Media @SophieBrannon
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What the talk is about today.
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Speak With Authority STEP 1:
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@SophieBrannon 4 First impressions really do count
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@SophieBrannon 5 Avoid phrases & words that can make you sound uncertain
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@SophieBrannon 6 Phrases like: I think I feel Maybe Won’t Hopefully Sorry
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@SophieBrannon 7 Don’t Overcomplicate It!
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@SophieBrannon 8 Project Your Excitement & Enthusiasm
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Portray Empathy & Passion STEP 2:
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@SophieBrannon 10 Empathy is the ability to cognitively and emotionally understand another person’s experience.
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@SophieBrannon 11 Empathy is the ultimate form of customer insight Don Peppers
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@SophieBrannon 12 Through empathy you can understand their world, their motivations & their constraints
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@SophieBrannon 13 Connect with the parts of people who are perhaps unsure
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@SophieBrannon 14 You’re trying to market yourself to the person you’re trying to get buy-in from
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@SophieBrannon 15 You are the Ferrari!
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Consider Other’s Time & Resources STEP 3:
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@SophieBrannon 17 02. Lack Of Understanding 01. Lack Of Time
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@SophieBrannon 18 Do you need to reconsider your approach?
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Are they being pulled in 20 different directions? @SophieBrannon 19
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@SophieBrannon 20 Can you streamline what you’re trying to achieve?
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@SophieBrannon 21 Collaboration is key to get buy-in
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Show Value & Create Mutual Trust STEP 4:
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@SophieBrannon 23
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@SophieBrannon 24 Having a track record
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@SophieBrannon 25 Showing real business value
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@SophieBrannon 26 Objective Goals Strategy Measurement
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@SophieBrannon 27 Communicate Your Process
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@SophieBrannon 28 I’ll say it again
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@SophieBrannon 29
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Know When To Say No STEP 5:
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@SophieBrannon 31 Saying no doesn’t always mean not doing something – sometimes it means doing to more efficiently
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@SophieBrannon 32 As the expert, you should know where resource should be allocated to achieve the best result.
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@SophieBrannon 33 But don’t over-explain yourself
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@SophieBrannon 34
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@SophieBrannon 35 Speak With Authority STEP 1:
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@SophieBrannon 36 Portray Empathy & Passion STEP 2:
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@SophieBrannon 37 Consider Other’s Time & Resources STEP 3:
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@SophieBrannon 38 Show Value & Create Mutual Trust STEP 4:
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@SophieBrannon 39 Know When To Say No STEP 5:
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Thank You Follow me - @SophieBrannon