×
Copy
Open
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Slide 1
Slide 1 text
5 Steps To Position Yourself As An Expert: How To Break Down Barriers & Get Buy In Sophie Brannon Absolute Digital Media @SophieBrannon
Slide 2
Slide 2 text
What the talk is about today.
Slide 3
Slide 3 text
Speak With Authority STEP 1:
Slide 4
Slide 4 text
@SophieBrannon 4 First impressions really do count
Slide 5
Slide 5 text
@SophieBrannon 5 Avoid phrases & words that can make you sound uncertain
Slide 6
Slide 6 text
@SophieBrannon 6 Phrases like: I think I feel Maybe Won’t Hopefully Sorry
Slide 7
Slide 7 text
@SophieBrannon 7 Don’t Overcomplicate It!
Slide 8
Slide 8 text
@SophieBrannon 8 Project Your Excitement & Enthusiasm
Slide 9
Slide 9 text
Portray Empathy & Passion STEP 2:
Slide 10
Slide 10 text
@SophieBrannon 10 Empathy is the ability to cognitively and emotionally understand another person’s experience.
Slide 11
Slide 11 text
@SophieBrannon 11 Empathy is the ultimate form of customer insight Don Peppers
Slide 12
Slide 12 text
@SophieBrannon 12 Through empathy you can understand their world, their motivations & their constraints
Slide 13
Slide 13 text
@SophieBrannon 13 Connect with the parts of people who are perhaps unsure
Slide 14
Slide 14 text
@SophieBrannon 14 You’re trying to market yourself to the person you’re trying to get buy-in from
Slide 15
Slide 15 text
@SophieBrannon 15 You are the Ferrari!
Slide 16
Slide 16 text
Consider Other’s Time & Resources STEP 3:
Slide 17
Slide 17 text
@SophieBrannon 17 02. Lack Of Understanding 01. Lack Of Time
Slide 18
Slide 18 text
@SophieBrannon 18 Do you need to reconsider your approach?
Slide 19
Slide 19 text
Are they being pulled in 20 different directions? @SophieBrannon 19
Slide 20
Slide 20 text
@SophieBrannon 20 Can you streamline what you’re trying to achieve?
Slide 21
Slide 21 text
@SophieBrannon 21 Collaboration is key to get buy-in
Slide 22
Slide 22 text
Show Value & Create Mutual Trust STEP 4:
Slide 23
Slide 23 text
@SophieBrannon 23
Slide 24
Slide 24 text
@SophieBrannon 24 Having a track record
Slide 25
Slide 25 text
@SophieBrannon 25 Showing real business value
Slide 26
Slide 26 text
@SophieBrannon 26 Objective Goals Strategy Measurement
Slide 27
Slide 27 text
@SophieBrannon 27 Communicate Your Process
Slide 28
Slide 28 text
@SophieBrannon 28 I’ll say it again
Slide 29
Slide 29 text
@SophieBrannon 29
Slide 30
Slide 30 text
Know When To Say No STEP 5:
Slide 31
Slide 31 text
@SophieBrannon 31 Saying no doesn’t always mean not doing something – sometimes it means doing to more efficiently
Slide 32
Slide 32 text
@SophieBrannon 32 As the expert, you should know where resource should be allocated to achieve the best result.
Slide 33
Slide 33 text
@SophieBrannon 33 But don’t over-explain yourself
Slide 34
Slide 34 text
@SophieBrannon 34
Slide 35
Slide 35 text
@SophieBrannon 35 Speak With Authority STEP 1:
Slide 36
Slide 36 text
@SophieBrannon 36 Portray Empathy & Passion STEP 2:
Slide 37
Slide 37 text
@SophieBrannon 37 Consider Other’s Time & Resources STEP 3:
Slide 38
Slide 38 text
@SophieBrannon 38 Show Value & Create Mutual Trust STEP 4:
Slide 39
Slide 39 text
@SophieBrannon 39 Know When To Say No STEP 5:
Slide 40
Slide 40 text
Thank You Follow me - @SophieBrannon