CJ Hostetter
RGST J
a
nu
a
ry 2022
Why I made a design div. within
an agile company.
@chostett
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In order to bring the worlds of agile
and design closer together, we must
adopt a new language and new POVs.
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“Agile and design will never get
along.”
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“Your product sucks.”
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“You need design to
fi
x it.”
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Backlog
Voice of the
customer
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Why did I harshly criticize
scrum and agile?
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The design process and scrum events
don’t agree on what is a team decision
and what is an individual decision.
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Double Diamond
Divergence Convergence
Understanding
the Problem
Cra
ft
ing the
Solution
Divergence Convergence
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Divergence
Divergence
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Examples of Divergence
• Customer rese
a
rch, person
a
cre
a
tion
• Br
a
instorming ide
a
s for new fe
a
tures
• Im
a
gining wh
a
t the product might look like
in
f
ive ye
a
rs
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Convergence
Convergence
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Examples of Convergence
• User Story M
a
pping
• B
a
cklog Prioritiz
a
tion
• Deciding on Ide
a
s for
a
New
Fe
a
ture
https://qiita.com/Koki_jp/items/6aebc73bedd0a932dcb8
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Learnings from coaching
design within agile teams
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New feature
brainstorming
Crafting design
systems
Wireframing
Running user
tests
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mobiusloop.com/
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“Agile and design will never get
along.”
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So why did we make a design div.
within our agile company?
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Thanks.
ࣗͷTwitterͰ@chostett
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www.y
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neco.co.jp/
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