Rethinking Transformation Daniel Terhorst-North @tastapod

Some (legit) questions about transformation How long will it take? How much will it cost? How can we measure it? When will we be done? @tastapod

Some (sketchy) answers about transformation How long will it take? How much will it cost? How can we measure it? When will we be done? We don’t know yet 3-5 years It will never be done Let’s ask the consultants @tastapod

Some (sketchy) answers about transformation How long will it take? How much will it cost? How can we measure it? When will we be done? See “how long will it take” How much have you got? It’s ok, there’s a central budget Let’s ask the consultants @tastapod

Some (sketchy) answers about transformation How long will it take? How much will it cost? How can we measure it? When will we be done? You can’t measure intangibles Something something lead time Happiness surveys!* Let’s ask the consultants @tastapod

Some (sketchy) answers about transformation How long will it take? How much will it cost? How can we measure it? When will we be done? When we declare victory When the money runs out When the CIO / sponsor quits When we get new consultants @tastapod

@tastapod Transformation is… a project? a programme? a journey? a never-ending journey?! Bryan Derksen, CC BY-SA 3.0, via Wikimedia Commons

What if transformation is a product? @tastapod

@tastapod Doing the thing right Doing the right thing => Product development => Product management

@tastapod Doing the thing right Doing the right thing => Product development => Product management

@tastapod “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole” —Theodore Levitt

Theory of Jobs to be Done Product (n): Job (n): Context (n): Progress (n): something you “hire” to do a job make progress in a given context factors influencing the job to be done towards a desired state @tastapod

Prefer quantitative statements x Avoid qualitative judgements How would we describe our current context? @tastapod

What factors define our context? @tastapod Attitudes Behaviours Characteristics positions we take things we do properties of the system (observable) (verifiable) (intangible)

Alignment Psychological Safety Autonomy We choose our own tech stack and toolchain from a well- supported portfolio. Which factors describe our desired state? Our team has all the skills and resources we need to do our work. I challenge the status quo without fear of reprisal. We believe that people should speak up and ask for help. We should be able to release to production whenever we want. Our team’s decisions are consistent with other teams. …that are not true about our current context! @tastapod C A B A B C

Contains science: expert (academic) guidance advised! Now we have a tool for measuring progress @tastapod Strongly disagree Disagree Neither agree nor disagree Agree Strongly Agree ☐ ☐ ☐ ☒ ☐ “How much do you agree or disagree with the following statements?”

So now we can answer those questions! How long will it take? How much will it cost? How can we measure it? When will we be done? How far away is the desired state? If we do it right, it pays for itself! Continual assessment & sampling When our behaviour* has changed! @tastapod

@tastapod Doing the thing right Doing the right thing => Product development => Product management

@tastapod Doing the thing right Doing the right thing => Product development => Product management

Let’s go build a product transformation! https://dannorth.net daniel@dannorth.net @tastapod