More Than Type - Speaker Deck

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Type MORE THAN #typo13 #more @smcbride

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Sean McBride Engineer & Product Developer User Experience Web Developer

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#typo13 #more @smcbride

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Before The Web Untitled by neil conway on Flicker

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600 Y E A R S O F T Y P O G R A P H Y

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Thousands of Fonts

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1993 No fonts

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2008 18 fonts

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@font-face

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May 2009 Typekit

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Browser compatibility Licensing concerns Building the font library Designer workﬂow Web font formats and protection Font rendering quality Basic functionality

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May 2010 Gallery

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Amazement “Wow, I can actually use real fonts on my website!” Anticipation “Just think of all the great things I can do with these fonts!” Paralysis “Wait, I’ve only ever used Verdana and Georgia in my work!” More Than Type Inspiration Paralysis “Wait, I’ve only ever used Verdana and Georgia in my work!”

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Physiological Safety Love + belonging Esteem Self-actualization Food, water, shelter, clothing, sleep, comfort Personal and ﬁnancial security, health, order, law Friendship, love, intimacy, family, community Achievement, status, conﬁdence Peace, growth, knowledge

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Functionality Reliability Usability Proﬁciency Creativity Design works and meets basic functional needs Stable and consistent performance Forgiving and easy to use Empower users to do more + better Beauty, innovation http://www.smashingmagazine.com/2010/04/26/designing-for-a-hierarchy-of-needs/

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Choosing fonts Browsing

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May 2009

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June 2010

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Sorting options Different view options Change sample text Functionality Reliability Usability Proﬁciency Creativity Usability

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October 2011

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Understand categories and aspects of fonts How are fonts different from one another? Recommended uses Quickly narrow and expand set, encourage play Functionality Reliability Usability Proﬁciency Creativity Proﬁciency

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Categories and properties are useful, but what about the fun and whimsy of tags?

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January 2012

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Explore related groups of typefaces Browse curated lists with editorial content Learn about when to use certain styles Understand how typefaces relate to each other Functionality Reliability Usability Proﬁciency Creativity Creativity Proﬁciency

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March 2012

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Find a particular typeface Find similar typefaces through lists and posts Find inspiration for using a typeface from the blog Find typefaces that fit a theme Functionality Reliability Usability Proficiency Creativity Creativity Proficiency

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Surface content in multiple ways Structured metadata can teach Curated collections can teach and inspire Font Browsing

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Education and inspiration The Blog

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February 2010 Tim Brown

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July 2010

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August 2010 Mandy Brown

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Blog Series Type Rendering

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October 2010

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October 2010

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November 2010

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December 2010

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December 2010

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December 2010

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Blog Series Type Studies

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January 2011

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March 2011

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March 2011

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Blog Series About Face

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August 2011

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July 2012

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May 2012

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Eventually Hybrid Formats

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March 2012

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May 2012

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July 2012 Functionality Reliability Usability Proﬁciency Creativity Creativity Proﬁciency Get inspired by typefaces in use Learn about techniques for using type better Find related typefaces that pair well together Learn how to analyze a typeface’s design

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Good content requires planning Get experts to write what they know Content can teach, inspire, and inform The Blog Give people ideas and the tools to try them

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Back to the Beginning

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At ﬁrst, delivering fonts seemed like the challenge

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Once the fonts were available, other challenges presented themselves

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Web designers come from many backgrounds and they don’t all know how to use type

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Typography has never been so accessible

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Typography has never been so valuable

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In order to unlock the value of type, we had to provide more than type

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Knowledge about why type is important Frameworks for choosing and using type Inspiration for using type well Conﬁdence to step outside the comfort zone

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These lessons are applicable to more than type

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Knowledge How does history relate? Frameworks What are the ways it can be used? Inspiration Who’s using it, and how? Conﬁdence How can we lower barriers to entry?