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allow individuals to buy and sell items and share
information through their phones. We created
“Mercari,” a C2C marketplace app where users can use
their smartphones to easily buy and sell secondhand
goods. By linking sellers who own items to buyers who
see the value in these objects, our goal is to provide an
easy, fun, and safe and secure service that creates new
value and redefines the cycle of consumption.
In modern society, where mass production and mass
consumption have become commonplace, the value
of items that fall into disuse each year is expected to
grow to ¥7.6 trillion in Japan alone.* Of these items,
there are many that are no longer useful to one
person, but could be used by someone else who
values them. The Mercari Group aims to use the
popularization of smartphones and social media to
Create value in a global marketplace
where anyone can buy & sell
Mission
Source: Ministry of Economy, Trade and Industry (April 2018). Estimated total value of items described as “items that became no longer needed over the past year”. Excludes aggregate value of automobiles,
motorcycles and mopeds
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