I’M A DESIGNER
‣ Infermedica - UX Designer
‣ Pilot - Designer
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HAMBURGERLESS
On creative mobile navigation
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I HAVE SINNED
‣ Not once, not even twice…
GiveMeTap 4
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WHAT’S THE PROBLEM?
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IS NOT UNDERSTANDABLE
LOGICAL EQUIVALENCE
TRIGRAM FOR HEAVEN/SKY (1, 2)
SEPHORA?
p∨p≡p
乾 Qián ☰
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‣ Icon is easy to oversee
‣ Menu items are hidden
Spotify
IS NOT VISIBLE
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Why call it the basement? Because it’s hidden,
dark, there’s a ton of crap in it, and, frankly, it’s
scary and no one wants to go down there.
— BRENT JACKSON
“
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SUPPORTS LOUSY IA
Menu usually contains too
many elements
Youtube 9
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“ And finally, the downside of being able to show
a lot of options is that you can show a lot of
options. (…) The potential for bloat and misuse
is tremendous.
— MIKE STERN
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SLOWS YOU DOWN
Animations take time
Days 11
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OVERWRITES
BACK BUTTON
Hamburgers don’t play nice
with back buttons
Google Drive 12
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TESTED, DOESN’T WORK
ZEEBOX APP - Source
2.5
3.9
2.3
2.5
Avg weekly
frequency
Avg daily
frequency
Hamburger Tabs
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Users are still unfamiliar with newer icons,
including the three-line menu icon and the
map-marker icon.
— KATIE SHERWIN
“
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CREATIVE NAVIGATION
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Don't ever say you don't
have choices on mobile.
— LUKE WROBLEWSKI
HAMBURGER
MENU
KEBAB
MENU
DÖNER
MENU
BENTO
MENU
MEATBALLS
MENU
DOUBLE
HAMBURGER
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TAB BAR
‣ iOS/Android pattern
‣ Visible right away, always
‣ Highlights the most
important things
‣ Thumb-friendly
‣ Doesn’t compete with
back button
ADVANTAGES
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Airbnb
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TAB BAR
‣ 4-5 elements (not always)
‣ Unrecognisable (If we’re
using icons only)
‣ Takes valuable space
DISADVANTAGES
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Elevate
FLAT NAVIGATION
‣ Visible right away
‣ Encourages to discover
‣ Keeps IA simple
ADVANTAGES
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Duolingo
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FLAT NAVIGATION
‣ Doesn’t make sense with
more than 4-5 elements
‣ Some pages are available
through other pages
‣ Sometimes: not
understandable
DISADVANTAGES
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Swarm
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GESTURES
‣ Paper, Clear, Kickstarter,
Wire…
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Paper
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GESTURES
‣ Saves space on the screen
‣ People say: it’s natural!
‣ Spark of mystery
‣ Creative, fresh
ADVANTAGES
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Kickstarter
SPRINGBOARD
‣ All elements remain visible
‣ No additional elements on
the screen
‣ Creates natural hierarchy
ADVANTAGES
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GoPro
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SPRINGBOARD
‣ Nesting views (you need to
tap a few times to go back)
‣ Table is not appealing
DISADVANTAGES
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iOS Settings
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OK, OK, BUT…
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BUT…
• I design an Android app
• My menu contains more than 5 elements
• Tab bar takes a lot of space
• Everyone uses hamburger menu
• Your examples are technically complicated
• How do I explain it to developers?
• I have to, I can’t live without it… because
Amazon, Booking…
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WELL-DESIGNED HAMBURGER
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WHEN
‣ App has one main view
‣ Important content is available
on the fly
‣ Menu contains dynamic
quantity of elements
‣ We are sure that our user is
able to us it
Feedly
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HOW
‣ Consider different
appearance: menu, border…
‣ Use the bottom of the screen
‣ Make sure that primary
elements are visible
Nat Geo Atlas
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HOW
‣ Think about animation
‣ Keep it open in the beginning
‣ Limit the quantity of menu
items (or at least put them
into categories)
Issuu
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FOLLOW UP
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PLEASE
‣ Don’t go the easy way
‣ Remember about architecture: what we need is
a simple and well-considered structure
‣ Always ask yourself: Can I do it the other way? Is
it possible to make it easier? What if…?
‣ Validate your solution, always
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Thoughts
‣ An Update on the Hamburger Menu
‣ Basement Menus and Breaking the “Rules” of
App Design
‣ Hamburgers & Basements: Why Not to Use Left
Nav Flyouts
‣ Hamburger icon: How these three lines mystify
most people
‣ Mobile App UX Principles: Improving User
Experience and Optimising Conversion
‣ Mobile Navigation
‣ The Hamburger is Bad for You
‣ The Magnifying-Glass Icon in Search Design:
Pros and Cons
‣ UX designers: Side drawer navigation could be
costing you half your user engagement
‣ Why It’s Totally Okay to Use a Hamburger Icon
A/B Tests
‣ Hamburger vs Menu: The Final AB Test
‣ Mobile Menu AB Tested: Hamburger Not the
Best Choice?
Books
‣ Mobile Design Pattern Gallery, 2nd Edition
‣ Navigation & Interaction
‣ Navigation & Interaction, Vol. 2
SOURCES
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