Hamburgerless. On creative mobile navigation.

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Hello Product Camp! Łukasz Przywarty @przywarty Product Camp 2015 - May 30

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I’M A DESIGNER ‣ Infermedica - UX Designer ‣ Pilot - Designer

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HAMBURGERLESS On creative mobile navigation

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I HAVE SINNED ‣ Not once, not even twice… GiveMeTap 4

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WHAT’S THE PROBLEM?

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IS NOT UNDERSTANDABLE LOGICAL EQUIVALENCE TRIGRAM FOR HEAVEN/SKY (1, 2) SEPHORA? p∨p≡p 乾 Qián ☰ 6

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‣ Icon is easy to oversee ‣ Menu items are hidden Spotify IS NOT VISIBLE 7

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Why call it the basement? Because it’s hidden, dark, there’s a ton of crap in it, and, frankly, it’s scary and no one wants to go down there.   — BRENT JACKSON “

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SUPPORTS LOUSY IA Menu usually contains too many elements Youtube 9

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“ And ﬁnally, the downside of being able to show a lot of options is that you can show a lot of options. (…) The potential for bloat and misuse is tremendous.   — MIKE STERN

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SLOWS YOU DOWN Animations take time Days 11

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OVERWRITES  BACK BUTTON Hamburgers don’t play nice with back buttons Google Drive 12

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TESTED, DOESN’T WORK ZEEBOX APP - Source 2.5 3.9 2.3 2.5 Avg weekly frequency Avg daily frequency Hamburger Tabs 13

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Users are still unfamiliar with newer icons, including the three-line menu icon and the map-marker icon.   — KATIE SHERWIN “

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CREATIVE NAVIGATION

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Don't ever say you don't have choices on mobile.   — LUKE WROBLEWSKI HAMBURGER MENU KEBAB MENU DÖNER MENU BENTO MENU MEATBALLS MENU DOUBLE HAMBURGER 16

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TAB BAR ‣ Facebook, Twitter, Imgur, Flickr, Instagram, Periscope… 17 Instagram

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TAB BAR ‣ iOS/Android pattern ‣ Visible right away, always ‣ Highlights the most important things ‣ Thumb-friendly ‣ Doesn’t compete with  back button ADVANTAGES 18 Airbnb

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TAB BAR ‣ 4-5 elements (not always) ‣ Unrecognisable (If we’re using icons only) ‣ Takes valuable space DISADVANTAGES 19 Elevate

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FLAT NAVIGATION ‣ Snapchat, Tinder, Swarm… 20 Tinder

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FLAT NAVIGATION ‣ Visible right away ‣ Encourages to discover ‣ Keeps IA simple ADVANTAGES 21 Duolingo

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FLAT NAVIGATION ‣ Doesn’t make sense with more than 4-5 elements ‣ Some pages are available through other pages ‣ Sometimes: not understandable DISADVANTAGES 22 Swarm

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GESTURES ‣ Paper, Clear, Kickstarter, Wire… 23 Paper

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GESTURES ‣ Saves space on the screen ‣ People say: it’s natural! ‣ Spark of mystery ‣ Creative, fresh ADVANTAGES 24 Kickstarter

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25 GESTURES ‣ Discoverability ‣ Accuracy DISADVANTAGES Wire

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SPRINGBOARD ‣ YPlan, iOS/Android Settings, Dropbox 26 YPlan

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SPRINGBOARD ‣ All elements remain visible ‣ No additional elements on the screen ‣ Creates natural hierarchy ADVANTAGES 27 GoPro

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SPRINGBOARD ‣ Nesting views (you need to tap a few times to go back) ‣ Table is not appealing DISADVANTAGES 28 iOS Settings

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OK, OK, BUT…

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BUT… • I design an Android app • My menu contains more than 5 elements • Tab bar takes a lot of space • Everyone uses hamburger menu • Your examples are technically complicated • How do I explain it to developers? • I have to, I can’t live without it… because Amazon, Booking… 30

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WELL-DESIGNED HAMBURGER

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32 WHEN ‣ App has one main view ‣ Important content is available on the ﬂy ‣ Menu contains dynamic quantity of elements ‣ We are sure that our user is able to us it Feedly

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33 HOW ‣ Consider different appearance: menu, border… ‣ Use the bottom of the screen ‣ Make sure that primary elements are visible Nat Geo Atlas

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34 HOW ‣ Think about animation ‣ Keep it open in the beginning ‣ Limit the quantity of menu items (or at least put them into categories) Issuu

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FOLLOW UP

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PLEASE ‣ Don’t go the easy way ‣ Remember about architecture: what we need is  a simple and well-considered structure ‣ Always ask yourself: Can I do it the other way? Is it possible to make it easier? What if…? ‣ Validate your solution, always 36

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Thoughts ‣ An Update on the Hamburger Menu ‣ Basement Menus and Breaking the “Rules” of App Design ‣ Hamburgers & Basements: Why Not to Use Left Nav Flyouts ‣ Hamburger icon: How these three lines mystify most people ‣ Mobile App UX Principles: Improving User Experience and Optimising Conversion ‣ Mobile Navigation ‣ The Hamburger is Bad for You ‣ The Magnifying-Glass Icon in Search Design: Pros and Cons ‣ UX designers: Side drawer navigation could be costing you half your user engagement ‣ Why It’s Totally Okay to Use a Hamburger Icon A/B Tests ‣ Hamburger vs Menu: The Final AB Test ‣ Mobile Menu AB Tested: Hamburger Not the Best Choice? Books ‣ Mobile Design Pattern Gallery, 2nd Edition ‣ Navigation & Interaction ‣ Navigation & Interaction, Vol. 2 SOURCES 37

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Łukasz Przywarty lukasz@przywarty.com @przywarty Thank you!