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1 Introduction to IT1004 © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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Say Hello Kelvin Tay Year 4 School of Computing, NUS (Electronic Commerce)! @ [email protected] www.tinyurl.com/kelvintaywl © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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I HAVE WORKED FOR © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ] I Like

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“ NO SWAPPING OF TUTORIALS! ” Sorry, It’s not my directive. © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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HOUSEKEEPING MATTERS •  How are we conducting the tutorials? 9 sessions 1 administrative session 4 case presentations 3 discussion classes 1 group project showcase © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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HOUSEKEEPING MATTERS •  Continuous Assessment… Your Group Project * 30% Case Presentation * 10% Tutorial Participation 10% * same group: 4 – 5 members U © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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HELLO, MY NAME IS I’m studying … I am taking IT1004 because … I can do … © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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Your Group Project 30% © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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Your Group Project •  E-business Plan Open-ended (e-business) 15-page proposal Don’t panic! WEEK 6 : Proposal-writing .IVLE: Project Guide.doc © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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A Waste of time? •  Textbook & lectures: theory and principles •  Practical Project Teaser to other MKT / TR or IS modules Know how to apply EC concepts © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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Your Group Project •  Project Proposal 18% •  Presentation (5 min, W12) 5 + 2% •  Individual Reflections 5% .IVLE: IT1004 Individual Reflection Form.doc © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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Just 2% FOR BEST Team? •  Best Group in each tutorial (by votes) 5 groups in total Obtain 1% each (Best of Best gets the 2%) All 5 groups will present on W13 © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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Case Presentation 10% © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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Case Presentation •  According to project groups •  Choose 1 out of 4 cases =Priceline, LL Bean, Netafim, Marketing to Children of the Web •  10 - 15 mins per group +facilitating Q & A session © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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CASE CHOICES A Priceline W6 C B LL Bean W8 C Netafim W9 D Marketing to Children of the Web W10 © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]

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IT1004 | MILESTONES © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ] W1   W2   W3   Group  Formed   W4:  Discussion  1   W5:  CNY   W6   A:  Priceline  (10min)   RW:  DraC  Proposal   27th  Feb  11:59PM   W7   B:  LL  Bean  (10min)     W8   C:  Netafim  (10min)     W9:  Discussion  2   W10   D:  MarkeMng  to   Children  of  Web   (10min)     W11:    Group  Project   PresentaMon  (5min)   W12   Discussion  3   Group  Report  +   Individual   ReflecMons  10th   April  4PM   W13   Best  Project   PresentaMon  (Last   Lecture)   SW  

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Questions? © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ] f hXp://bit.ly/VJeKl1  

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END © Kelvin Tay 2013 [ IT1004, AY12/13 S2 ]