O'Reilly Design 2016 - Speaker Deck

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sprint design #DesignSprint @iamctodd @katerigarcia

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Oh, Hai! C. TODD LOMBARDO - @IAMCTODD KAT GARCIA - @KATERIGARCIA

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1. Post-It #1 [] Hobby of yours 2. Post-It #2 [] Favorite App 3. Get into a group (8/group)

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Post-It #2 [] App Post-It #1 [] Hobby [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] []

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How do you know your product idea is any good?

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Source: WSJ

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MAKE THINGS PEOPLE WANT

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MAKE THINGS PEOPLE WANT >

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MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >

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SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

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NAMES design sprint

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design spike

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product discovery

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discovery session

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deep dive

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discovery sprint

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design s.w.a.t.

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Source: gv.com; thoughtbot.com; smashngmagazine.com

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

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Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

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Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate

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Phase 1 Understand Get the Background Get Inspired Deﬁne the Problem Know the User Daily Retrospective

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Phase 1 Understand Get the Background Get Inspired Deﬁne the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective

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Phase 1 Understand Get the Background Get Inspired Deﬁne the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype

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Ready?

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understand Get the Background Introductions Rules of the Design Sprint Idea Parking Lot Review Agenda Pitch Practice Research, Competition & Past Work Get Inspired Goals & Anti-goals Assumptions Deﬁne the Problem Problem Statement Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective

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Rules…

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○ Write BIG and with a Sharpie ○ All Participate ○ “Yes, and…” not “No, but…” ○ Just keep on: Four hours for ﬁve days ○ ○ Rules

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pitch practice

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what are you solving for?

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Who? | Do?

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assumptions: what you think you know

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assumptions questions facts

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assumptions questions facts

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what are you solving for? really

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what’s their journey?

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Before During After Phase Goal

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Before During After Phase Goal

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diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Wrap-up Daily Retrospective

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pitch practice

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job stories

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When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can __OUTCOME__.

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Before During After Phase Goal Job Stories

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six-ups crazy-eights

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1. Generate 6 (or 8) DIFFERENT solutions to the job-story 2. One idea in 50 seconds 3. DRAW don’t write

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storyboards

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1. Three Post-its per storyboard 2. Think: Beginning-Middle-End 3. Draw on Post-It & Write on Paper

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converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective

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pitch practice

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assumption table $100 Test

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1. Each participant gets “$100” 2. Spend the $ on which assumptions are critical & need validation 3. Rank from high to low 4. Add ‘Test by…’ and ‘Valid if..’ columns

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Assumption Test by …? Valid if…? Storyboard

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Assumption Test by …? Valid if…? Storyboard

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Assumption Test by …? Valid if…? Storyboard

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team sketching

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1. One assumption “row” / 3 people 2. Sketch out the prototype to validate that particular assumption

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build Prototype Refine Screens Build it! Confirm Interviews Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective

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pitch practice

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70 Lo Hi Interactive Fidelity Hi

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http://uxmag.com/

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1. Pre-roll questions 2. Tasks / Interview 3. Post-roll questions

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test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Daily Retrospective Sprint Retrospective

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what .. worked? ..was validated? ..did you learn?

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} } } DESIGN SPRINT INTERVALS AGILE SCRUM Define Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n

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Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN

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[email protected] #designsprint @iamctodd