進化するApp Storeを有効に活用しよう

Slide 1

Slide 1 text

ਐԽ͢ΔApp StoreΛ ༗ޮʹ׆༻͠Α͏ Mobile Act ONLINE #5 ʙ WWDC21 ΛৼΓฦΔ ʙ @akatsuki174

Slide 2

Slide 2 text

ࣗݾ঺հ

Slide 3

Slide 3 text

• ਢ౻ຘʢ@akatsuki174ʣ • iOS→AndroidΤϯδχΞ • גࣜձࣾTimersॴଐ • 4݄ʹୈҰࢠग़࢈ɺҭٳத

Slide 4

Slide 4 text

ࠓ೔ͷ࿩

Slide 5

Slide 5 text

͜ͷࢿྉͷݩʹͳͬͨಈը • Get ready to optimize your App Store product page • https://developer.apple.com/videos/play/wwdc2021/10295/ • Meet in-app events on the App Store • https://developer.apple.com/videos/play/wwdc2021/10171/ • What's new in App Analytics • https://developer.apple.com/videos/play/wwdc2021/10115/

Slide 6

Slide 6 text

͜ͷࢿྉͷݩʹͳͬͨυΩϡϝϯτ • Get More from Your Product Pages • https://developer.apple.com/app-store/ product-page-updates/ • In-App Events • https://developer.apple.com/app-store/in- app-events/

Slide 7

Slide 7 text

ࠓ೔ͷࢿྉ

Slide 8

Slide 8 text

ࠓ೔ͷࢿྉ • SpeakerDeckʹ͋͛ͯ·͢ • Qiita • https://qiita.com/akatsuki174/items/ 3af808daf97223ee0ca8

Slide 9

Slide 9 text

֓ཁ

Slide 10

Slide 10 text

֓ཁ • ϓϩμΫτϖʔδͷΧελϚΠζ • ૌٻϙΠϯτ͕ҟͳΔϓϩμΫτϖʔδΛෳ਺༻ҙͰ͖ΔΑ • ϓϩμΫτϖʔδͷ࠷దԽ • A/Bςετ͕Ͱ͖ΔΑ • In-App Events • ΞϓϦ಺Ͱ։࠵͞ΕΔΠϕϯτΛApp Store಺Ͱࠂ஌Ͱ͖ΔΑ • Analytics • ෼ੳػೳ͕ύϫʔΞοϓͨ͠Α

Slide 11

Slide 11 text

ϓϩμΫτϖʔδͷ ΧελϚΠζ

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

Ͱ͖Δ͜ͱ • ϓϨϏϡʔಈըɺεΫϦʔϯγϣοτɺɹɹ ϓϩϞʔγϣϯςΩετͷΧελϚΠζ • ग़͠෼͚ϖʔδ͝ͱʹҟͳΔURLΛൃߦ • ग़͠෼͚ϖʔδͷϩʔΧϥΠζ • ࠷େ35ύλʔϯͷग़͠෼͚ը໘Λੜ੒

Slide 14

Slide 14 text

৹ࠪ • ৽͍͠ΞϓϦόʔδϣϯΛఏग़͢Δඞཁ͸ɹ ͳ͍ • ϝλσʔλ͚ͩ৹ࠪʹग़͢

Slide 15

Slide 15 text

ϓϩμΫτϖʔδͷ ࠷దԽ

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

Ͱ͖Δ͜ͱ • 1ͭͷ߲໨ʹରͯ͠࠷େ3ͭͷύλʔϯઃఆ ʢʹA/Bςετʣ • τϥϑΟοΫׂ߹ͷௐ੔ • ಛఆͷϩʔΧϦθʔγϣϯͷΈςετΛ࣮ߦ

Slide 18

Slide 18 text

ΞΠίϯΛA/Bςετ͢Δ৔߹ • ϓϩμΫτϖʔδͰݟͨΞΠίϯͱɺσόΠε ͷϗʔϜը໘ͷΞΠίϯ͸ಉ͡ • ͜ΕΛ࣮ݱ͢ΔͨΊʹɺ͢΂ͯͷΞΠίϯɹ ΞηοτΛόΠφϦʹؚΊΔඞཁ͕͋Δ • ࠓ·ͰͱҟͳΔΞΠίϯΛ࠾༻͢Δ৔߹͸ɺ ࣍ͷϦϦʔεͰΞΠίϯΛߋ৽͢Δ

Slide 19

Slide 19 text

ΞϓϦ৹ࠪ • جຊతʹ͸ɺ৽͍͠ΞϓϦόʔδϣϯΛఏग़ ͢Δඞཁ͸ͳ͘ɺϝλσʔλ͚ͩ৹ࠪఏग़ɹ ͢Ε͹OK • ͨͩ͠ɺΞΠίϯΛA/Bςετ͢Δʹ͸ɺɹɹ ͢΂ͯͷΞΠίϯΞηοτΛؚΊͨ৽ɹɹɹ όʔδϣϯΛఏग़͢Δඞཁ͕͋Δ

Slide 20

Slide 20 text

In-App Events

Slide 21

Slide 21 text

In-App Eventsͱ͸ • ήʔϜେձɺϑΟοτωενϟϨϯδɺөըͷ ࢼࣸձͳͲɺΞϓϦ΍ήʔϜ಺ͷΠϕϯτɹ ͳͲΛࢦ͢

Slide 22

Slide 22 text

දࣔՕॴ

Slide 23

Slide 23 text

දࣔՕॴ • ϓϩμΫτϖʔδɺݕࡧɺGamesλϒɺAppɹ λϒɺTodayλϒ • TodayλϒɺήʔϜλϒɺAppλϒͰ͸Apple ͷฤूνʔϜ͕ݫબͨ͠Πϕϯτ͕දࣔ͞ΕΔ

Slide 24

Slide 24 text

ΠϕϯτΧʔυ

Slide 25

Slide 25 text

ΠϕϯτΧʔυ • ϓϩμΫτϖʔδʹΧʔυ͕ෳ਺͋Δ৔߹͸ɺ ։࢝೔΍༏ઌ౓ʹج͍ͮͯιʔτ͞ΕΔ • ͢ͰʹΞϓϦΛμ΢ϯϩʔυ͍ͯΔϢʔβ͕ ΧʔυΛλοϓͨ͠৔߹͸ɺΞϓϦ΍ήʔϜ಺ ͷద੾ͳ৔ॴʹભҠ

Slide 26

Slide 26 text

Πϕϯτৄࡉϖʔδ

Slide 27

Slide 27 text

Πϕϯτ։࢝௨஌

Slide 28

Slide 28 text

Πϕϯτ಺༰ͷઃఆ

Slide 29

Slide 29 text

ܝࡌࠃɺ஍Ҭͷܾఆ

Slide 30

Slide 30 text

εέδϡʔϧͷܾఆ

Slide 31

Slide 31 text

Deep Linkͷઃఆ • ΠϕϯτΧʔυλοϓ࣌ʹΞϓϦͷ֘౰Օॴʹ ભҠͤ͞Δ͜ͱ͕Ͱ͖Δ • ͢Ͱʹμ΢ϯϩʔυࡁΈͷϢʔβ͕Πϕϯτ ΧʔυΛλοϓͨ࣌͠ʹૉૣ͘ΞΫηεͰ͖Δ Α͏ʹͳΔ

Slide 32

Slide 32 text

Πϕϯτͷঢ়ଶભҠ

Slide 33

Slide 33 text

Πϕϯτͷঢ়ଶભҠ • ઌఔ·Ͱͷ৘ใΛอଘ͚ͨͩ͠Ͱ͸υϥϑτɹ ঢ়ଶͷ·· • ΠϕϯτΛϨϏϡʔʹग़͢ඞཁ͕͋Δ

Slide 34

Slide 34 text

੍໿ࣄ߲ • 1ͭͷΞϓϦʹ͖ͭɺApprovedঢ়ଶͷɹɹɹ Πϕϯτ͸10ݸ·Ͱ͔࣋ͯ͠ͳ͍ • App StoreʹҰ౓ʹެ։Ͱ͖ΔΠϕϯτ͸5ݸ ·Ͱ

Slide 35

Slide 35 text

Analytics

Slide 36

Slide 36 text

Pre-order

Slide 37

Slide 37 text

Pre-order

Slide 38

Slide 38 text

ऩӹ

Slide 39

Slide 39 text

Ξοϓσʔτ

Slide 40

Slide 40 text

࠶μ΢ϯϩʔυ

Slide 41

Slide 41 text

macOSͷ࢖༻ঢ়گ

Slide 42

Slide 42 text

App Clips

Slide 43

Slide 43 text

App Clips

Slide 44

Slide 44 text

App Clips

Slide 45

Slide 45 text

ͦͷଞʹ΋… • ৽ػೳपΓͷܭଌ΋΋ͪΖΜͰ͖Δ • ʮϓϩμΫτϖʔδͷΧελϚΠζʯ • ʮϓϩμΫτϖʔδͷ࠷దԽʯ • In-App Events

Slide 46

Slide 46 text

·ͱΊ

Slide 47

Slide 47 text

·ͱΊ • ࠓ೥ͷळɺApp Store͕݁ߏਐԽ͢ΔΑ • ͥͻࣾ಺ͷϚʔέλʔʹڞ༗͠Α͏ • ݸਓ։ൃͯ͠ΔͳΒɺઈରΩϟονΞοϓͯ͠ औΓೖΕΑ͏

Slide 48

Slide 48 text

એ఻

Slide 49

Slide 49 text

• αʔόʔαΠυΤϯδχΞ (PHP, Golang, AWS) • AndroidΤϯδχΞ (Kotlin) • iOSΤϯδχΞ (Swift) TimersͰ͸ݱࡏΤϯδχΞશ৬छ࠾༻தʂ ৄ͘͠͸”Timers”Ͱݕࡧ