EVERY ONCE IN AWHILE, A
REVOLUTIONARY PRODUCT
COMES ALONG THAT
CHANGES EVERYTHING.
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This is it.
This is what matters.
How it makes someone feel.
Will it make life better?
Does it deserve to exist?
We spend a lot of time
On a few great things.
Until every idea we touch
Enhances each life it touches.
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Experience is
Everything
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@francium
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A User Journey
for Your Open
Source
Community
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Focus on every
user
every step of
the way
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Be obsessed
with user
success
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Agenda
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Product
Mentorship
Empowerment
for
n00bs
sophomores
experts
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then...
all the awesome things
you can do with
community
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But first:
designThinking
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‘Successful design, like
successful gardening, is never
finished and constantly
changing’
Tim Brown, President and CEO,
IDEO
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Make things à
Make
People
Products
successful
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Step 1:
make the
n00bs
love you
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‘We think about the first 2
minutes with Meteor. We are
maniacal about the developer
experience’
Matt Debergalis, Founder,
Meteor Development Group
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Step 1: make the n00bs love you
product:
the first two minutes
the first two hours
the first two days
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Step 1: make the n00bs love you
mentorship:
how do they figure it out?
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NGINX
Started
in
2004
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Aleksandar Lazic, Full story from: http://
bit.ly/13tlh7r
At the end of 2006 I have
started to translate the src/
core/nginx.c from the source…
there wasn’t any docs for this
even in Russia
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May 2006: 52,092 Hosts
September 2006: 87,172 Hosts
NGINX
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Step 1: make the n00bs love you
empowerment:
why do they stay?
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• Rewards
• Get them excited
• Get them connected with each other
– Study Groups
– User Groups
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Questions?
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Step 2:
the n00bs grew
up: the
sophomore
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Step 2: the sophomore
product:
is it easy to scale?
can you grow up?
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Step 2: the sophomore
mentorship:
where are the resources?
Step 2: the sophomore
empowerment:
why do I stick around?
am I awesome yet?
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• Rewards
• Send the right message
• Connect!
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Questions?
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Step 3:
the experts
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Step 2: the experts
product:
they know it
they have ideas
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Step 2: the experts
mentorship:
bring them together
make exclusivity work
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• Enable a free flow of information
– Summits
– Mailing lists
– Buddy systems
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Step 2: the experts
empowerment:
turn them into leaders
use your expertise
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Questions?
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all the awesome things
you can do with
community
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MARKET?
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A set of actual or potential
customers, for a given set of
products or services, who have a
common set of needs or wants
and references each other when
making a buying decision.
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references each other when
making a buying decision.
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erhm, actually, we don’t buy
anything in open source.
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using a product =
investment.
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references each other when
making a buying decision.
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your community needs to
communicate.
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• Mailing lists
• Stackoverflow
• Facebook groups
• Github
• User groups
• BoaF