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Download This! Tips for Successfully Promoting Your Android App Phil Shadlyn @physphil

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Promotion is Hard/Annoying ● More installs + higher ratings = even more installs ● Can be hard to make your app stand out ● Lots of tools and tips to make it easier

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App Indexing ● Add your app to Google’s search index ● Apps can displayed directly in Google search results

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App Indexing ● Your app can be grouped with others in search results

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App Indexing - How? ● Link website with app in Google Search Console ● Handle incoming links in manifest ● Possible to submit app-only content ● Google does index apps on their own, too

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App Indexing - More Info ● Firebase App Indexing ● App Indexing Codelab

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App Promo Codes ● Give users a paid app or in-app purchase for free ● Drive initial installs ● User enters code in ‘Redeem’ during Play Store purchase ● Manage promotions in Developer Console ○ Can create 500 promo codes per app per quarter

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Developer Page ● Promote your apps and your brand ● Landing page for your Android apps ● Manage in Developer Console

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Developer Page Example(s)

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Firebase App Invites ● Promote your app through word of mouth ● Allows users to send personalized invites to friends ● Generate with AppInviteInvitation Intent ● Receive with AppInviteApi.getInvitation() method

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Other Tips ● Secrets to App Success on Google Play ● Bring app to Chromebooks ● Android Instant Apps ● Translate app into other languages ● Nag to rate

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Submit to App Discovery Services ● Promote apps or provide paid apps for free for 24 hours ○ AppGratis ○ Free App of the Day

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Reddit ● Can either promote app, or ask for feedback ● Works nicely with Promotion Codes ● Subreddits: ○ r/Android ○ r/AndroidApps ○ r/androiddev (only if open source app)

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Self Promotion ● Email friends and family ● Facebook/Twitter/G+ posts ● Android blog submissions ○ Android Police, Droidlife, Android Central, Android in Canada, etc...

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Questions? Phil Shadlyn @physphil