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Intro WWDC 2018: What’s new In-app Purchases & Best Practices Kishikawa Katsumi

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What's new In-app Purchases • Introductory Pricing (iOS 10ʙ, API͸11.2ʙ) • Sandbox Account • Free trial for non-subscription apps

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Sandbox Account

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Free trial for non- subscription apps

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Free Trials for Non-Subscription Apps Try before you buy Non-subscription apps can now offer a free trial Free app with non-consumable in-app purchase to unlock Trial Period: Use non-consumable in-app purchase at price tier 0 • Naming convention: 14-day Trial Clearly inform customers • Duration of trial • Cost to unlock full functionality • Features or content lost when trial ends NEW Free trial for non-subscription

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Free trial for non-subscription • ̌ԁͷIn-app PurchaseΞΠςϜΛʮ14-day TrialʯͷΑ͏ ͳ໊લͰઃఆͯ͠ɺࣗ෼Ͱӡ༻͢Δ • ʮ14-day TrialʯͳͲ͸ͨͩͷ໊લ͚ͮͷϧʔϧͳͷͰɺ StoreKit͕ظݶ੾ΕͳͲΛ؅ཧͯ͘͠ΕΔΘ͚Ͱ͸ͳ͍ɻ • ӡ༻͸ͦͦ͜͜େมͩͱࢥΘΕΔ͕બ୒ࢶ͕૿͑ͨͷ͸ Good

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Introductory Pricing

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Introductory Pricing • ͓ࢼ͠Ձ֨ • Pay as you goʢ࢖ͬͨ෼͚ͩ෷͏ʣ • Pay up frontʢઌ෷͍ʣ • Free trial

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Pay as you go ˇ460 ͓ࢼ͠Ձ֨ ˇ460 ͓ࢼ͠Ձ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍

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Pay up front ˇ1480 ͓ࢼ͠Ձ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍

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Pay up front ˇ9600 ͓ࢼ͠Ձ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ̍೥ ͔݄̍ ͔݄̍

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Free trial ˇ0 ແྉ ˇ0 ແྉ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ˇ960 ௨ৗՁ֨ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍ ͔݄̍

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Introductory Pricing • Pay as you go • ௨ৗՁ͕͓֨ࢼ͠Ձ֨ʹͳΔɻ • ߋ৽ͷճ਺͸೚ҙʹܾΊΒΕΔɻ • Ϣʔβʔ͸͓ࢼ͠ͷ్தͰߋ৽͠ͳ͍͜ͱ΋Մೳɻ • Pay up front • ͓ࢼ͠Ձ͕֨ద༻͞ΕΔظؒΛҰׅͰࢧ෷͏ • Ϣʔβʔ్͕தͰղ໿ͯ͠΋ฦͬͯ͜ͳ͍ʢ͸ͣʣ • ࠷ॳͷ̍೥ؒ͸͓ࢼ͠Ձ֨ɺͷΑ͏ͳϞσϧʹ޲͍͍ͯΔ͔΋ʁ

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Introductory Pricing • Pay as you go • ௨ৗՁ֨Ҏ্ͷઃఆ͸Ͱ͖ͳ͍ • ͓ࢼ͠Ձ֨ͷظؒ͸࠷େ̍೥ͰઃఆͰ͖Δ • ͨͩ۠͠੾Γ͸௨ৗͷߋ৽ظؒΑΓࡉ͔͘͸Ͱ͖ͳ͍ʢ͔݄̍ߋ৽ͳ Β̍ϲ݄΍͔݄̎ɺ͔݄̎ߋ৽ͳΒ͔݄̎ɺ͔݄̐ʙ࠷େ̍೥ͳͲʣ • Pay up front • ௨ৗՁ֨Ҏ্ͷઃఆ΋Ͱ͖ͯ͠·͏ͷͰ஫ҙ • ͔݄̍960ԁͰɺ͓ࢼ͠Ձ֨̍೥96,000ԁͳͲɻ

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User Eligibility https://developer.apple.com/documentation/storekit/in_app_purchase/offering_introductory_pricing_in_

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How to check eligibility • ϢʔβʔͷStoreKitϨγʔτΛνΣοΫͯ͠ɺ • is_trial_period·ͨ͸ is_in_intro_offer_periodͷগͳ͘ͱ΋͕̍ͭ trueͳΒର৅֎ • ্هΛνΣοΫ্ͨ͠ͰiOS 11.2͔Β௥Ճ͞ΕͨAPIΛ ࢖͏ͱਖ਼͍͠Ձ֨ΛදࣔͰ͖Δɻ • ࿑ྗʹݟ߹͏͔͸ݕ౼ͷ༨஍͋Γɻ

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Best Practices

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Best Practices • ͍ͭτϥϯβΫγϣϯΛ׬ྃ͢Δ͔ • ΩϟϯηϧͷϋϯυϦϯάΛ๨Εͣʹ • Ask to buyͷߟྀɻςετͷͨΊͷAPIɻ • ϨγʔτͷݕূΛɺΫϥΠΞϯτɾαʔόʔͷͲͪΒͰ΍Δ͔ • ΞϓϦ͕ىಈ͞Εͳ͍৔߹ͷࣗಈߋ৽ • ղ໿཰ΛԼ͛ΔͨΊͷࢪࡦ • Χʔυͷߋ৽ͳͲͷ໰୊ʹରԠ͢Δ༛༧ظݶΛઃ͚Δ • μ΢ϯάϨʔυΦϓγϣϯΛఏࣔ͢Δ

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Summary • Introductory PricingͳͲ͸ઓུతʹ࢖͑͹ྑ͍ޮՌΛੜΈͦ ͏ • What's new͸ͦΕ΄Ͳଟ͘ͳ͍͚ͲɺBest Practiceͱͯ͠ڍ ͛ΒΕ͍ͯΔ಺༰͸ඇৗʹਖ਼͘͠ɺࢀߟʹͳΔͷͰɺ΍ͬͯ ͖ͨ͜ͱͷ౴͑߹Θͤͱͯ͠ΈΔͱྑ͍Ͱ͢ɻඇৗʹྑ͍ηο γϣϯɻ • ̍఺͚ͩɺݸਓతʹະϩάΠϯϢʔβʔʹIn-app PurchaseΛ ఏڙ͢Δͷ͸ՄೳͳΒආ͚ͨ΄͏͕͍͍ͱࢥ͍·͢ɻʢϨ ϏϡʔͰࢦఠ͞ΕΔͷͰແཧͳ͜ͱ͸ଟ͍Ͱ͢ɻʣ

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Resources • [704] Best Practices and What’s New with In-App Purchases • [705] Engineering Subscriptions • iOS Introductory Prices • https://medium.com/revenuecat-blog/ios-introductory- prices-f1efb4f1a6a2

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Resources • https://developer.apple.com/app-store/subscriptions/ • https://developer.apple.com/documentation/storekit/ in_app_purchase/ offering_introductory_pricing_in_your_app • https://help.apple.com/app-store-connect/#/ deve1d49254f