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everyone hates your marketing. why don’t you?
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@kcshearon
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product marketing at Github
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/spacecat me
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/knope me
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/fuck everything
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3 things i think about a lot.
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Products help people tell their story. 1
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everything you Do communicates. 2
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difference & relevance both matter. 3
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so what’s product marketing then?
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Product is your best marketing.
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Product marketing is about amplifying the experience people will have with your product.
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Product marketing is about helping people understand why your product matters to them.
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product marketing
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marketing marketing product
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ZOMG! developers!
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some first principles.
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markets are conversations. 1
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empathy is required.
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don’t sell. inspire. 2
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be classy.
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Have a personality. 3
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Be Human.
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build relationships & movements. 4
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let people be part of it.
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