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Originally presented by Andy Clarke at Web Directions, Sydney, Australia, 2006 Creating inspired design Andy Clarke is a digital designer, speaker, and writer whose designs have helped companies around the world to increase their sales pipeline and revenue, and charities to increase donations. He founded Stuff & Nonsense and has consulted and designed for clients including Disney Store UK, Fairfax Media, Home Office (UK), Greenpeace, ISO, SAP, STV, SunLife, WIPO, and WWF. He works on creative website and digital product designs and provides ongoing creative direction. He coaches agencies and mentors designers on dealing with clients, and delivering creative projects. If you’re looking to design better digital products and websites, develop a design system or style guide, or want to understand how design can help your business, you should talk to him. Stuff & Nonsense Ltd. Eversleigh, Lon Capel, Gwaenysgor, Flintshire, LL18 6EJ, UK For work enquiries go to stuffandnonsense.co.uk or call +44 (0)1745 851848

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Transcending CSS The Fine Art Of Web Design Forward by Edited and an introduction by Molly E. Holzschlag Dave Shea New Riders Winter 2006

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ANDY CLARKE WEB DIRECTIONS 2006, SYDNEY , AUSTRALIA Transcending CSS Creating Inspired Design Copyright. All Rights Reserved. All works are copyright of their original owners and all copyrights, trademarks and ownerships recognized. This presentation is for educational purposes only

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ANDY CLARKE WEB DIRECTIONS 2006, SYDNEY , AUSTRALIA Transcending CSS Creating Inspired Design Copyright. All Rights Reserved. All works are copyright of their original owners and all copyrights, trademarks and ownerships recognized. This presentation is for educational purposes only

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Transcending CSS Creating Inspired Design

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Transcending CSS Creating Inspired Design Art is design without compromise Jeffrey Veen “ “

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Transcending CSS Creating Inspired Design Environment; the inflexibility of the 2d screen, Materials; the limitations of markup and CSS, Medium; poorer CSS support in older browsers Ourselves; unlearning that we have learned from past experience

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Transcending CSS Creating Inspired Design Transcending CSS Creating Inspired Design www.thenoodleincident.com/tutorials/box_lesson/

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Transcending CSS Creating Inspired Design We've arrived at a situation where beautiful sites with beautiful code are being produced by the hundreds; every month, every week, every day. It's no longer a myth that you can produce a stunning site with Web Standards. Cameron Adams “ “

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Transcending CSS Creating Inspired Design When we design for the web, we struggle against our materials, environment, medium and ourselves to create products that people love to use. Transcending CSS: The Fine Art of Web Design “ “

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Transcending CSS Creating Inspired Design Grid design is a fundamental skill of any designer. Understanding proportional relationships, white space and composition are all vital in constructing a grid for any delivery platform - web, print & real 3d environments. Mark Boulton “ “

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Transcending CSS Creating Inspired Design FOLD FOLD

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Transcending CSS Creating Inspired Design FOLD FOLD COLUMN

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Transcending CSS Creating Inspired Design GUTTER FOLD FOLD

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Transcending CSS Creating Inspired Design FOLD FOLD FIELD

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Transcending CSS Creating Inspired Design FOLD FOLD CONTENT

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Transcending CSS Creating Inspired Design PADDING FOLD FOLD CONTENT

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Transcending CSS Creating Inspired Design MARGIN PADDING FOLD FOLD CONTENT

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Transcending CSS Creating Inspired Design Grid design is a fundamental skill of any designer. Understanding proportional relationships, white space and composition are all vital in constructing a grid for any delivery platform - web, print & real 3d environments. MEASURE Grid design is a fundamental skill of any designer. Understanding proportional relationships, white space and composition are all vital in constructing a grid for any delivery platform - web, print & real 3d environments. FOLD FOLD

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Transcending CSS Creating Inspired Design Transcending CSS Creating Inspired Design

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Transcending CSS Creating Inspired Design Transcending CSS Creating Inspired Design FOLD FOLD

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Transcending CSS Creating Inspired Design The world around us is a collage of inspiration, and in the same way, the web is a collage of technologies. The key is in knowing when and how best to use those technologies that makes web design a fine art. “ “ Transcending CSS: The Fine Art of Web Design

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Transcending CSS The Fine Art Of Web Design Forward by Edited and an introduction by Molly E. Holzschlag Dave Shea New Riders Winter 2006