HOW ARTIFICIAL INTELLIGENCE
 WILL CHANGE THE LIFE IN DEPTH 
 FOR A SUPER FREELANCER SEPTEMBER 2017 PI SCHOOL

HEY – I AM AXEL. I DESIGN SYSTEMS OF BRAND, PRODUCT AND SERVICE THAT DELIVER DISTINCTLY BETTER EXPERIENCES. I LOOK BEYOND POINT SOLUTIONS AND APPLY DESIGN TO THE CREATION OF NEW STRATEGIES, COMPLEX ECOSYSTEMS, AND 
 –IN SOME CASES –ENTIRELY NEW BUSINESSES. I N T R O D U C T I O N 
 A X E L Q U A C K

THE GENERATION - FROM LONG-TERM EMPLOYEES TO SUPER FREELANCERS

A NEW GENERATION IS LOOKING FOR A DIFFERENT KIND OF EXPERIENCE IN LIFE AND WORK. THIS SHIFT REQUIRES A CHANGE IN HOW SPACE, ENVIRONMENT AND HUMAN INTERACTIONS ARE DESIGNED. TRANSFORMING THE BUILT ENVIRONMENT AND EXPERIENCE FOR THE NEW WORKER: THE SUPER FREELANCER. T H E G E N E R AT I O N 
 T H E C H A N G I N G W O R L D O F L I V I N G A N D W O R K I N G

LONG-TERM EMPLOYEE KEY DEMANDS - Shift in priorities - Focus on private sector - Employee participation - “Good” working atmosphere - Flexible working hours - Home office - Sabbaticals FREELANCER KEY DEMANDS - Expects maximal earnings - Located near the client - May anticipate being hired by the client - Participating in local meetings - High effort on new business acquisition SUPER FREELANCER
 KEY DEMANDS - Steady flow of work - Relaxed lone ranger - Prefers virtual meetings - Micro information manager - Digital entrepreneur - Expects maximal earnings - Loose bond to corporates - Stronger bond to individuals and projects - “I can live anywhere” T H E G E N E R AT I O N 
 F R O M L O N G -T E R M E M P L OY E E S T O S U P E R F R E E L A N C E R S

JON YONGFOOK
 COOCKLE Jon Yongfook Cockle describes himself as a “digital nomad”. A UK-born tech entrepreneur, Cockle began his career in Japan, working at an assortment of boutique agencies as well as Dentsu over the best part of a decade. Today, he relishes being able to work remotely without ties to any particular place, and has divided most of the past year between a wide range of locations across Southeast Asia. Coockle is man behind a couple of startups; one of them is Pitchpigeon, a press release distribution platform for tech companies, and the recipe-sharing website Open Source Food, which Time named among the 50 best websites of 2008 and was subsequently acquired by Tsavo Media. He is the author of the Growth Hacking Handbook and a mentor to startups via the Singapore Management University and True Incube Thailand. 
 P R E V I O U S E X P E R I E N C E - CTO of #2 biggest luxury eCommerce site in Japan - Director at Cookpad, Japan’s biggest recipe portal - Director of Social Media at Leo Burnett - Founder of Open Source Food (acquired) - Founder of Pitchpigeon (acquired) T H E G E N E R AT I O N 
 S U P E R F R E E L A N C E R

THE DEMAND - THE FREEDOM TO TRAVEL KEEPS PERSPECTIVES FRESH, THE CREATIVE JUICES AND IMAGINATION FLOWING, THE SOUL UNINHIBITED

THERE WILL BE 
 1 BILLION DIGITAL
 NOMADS BY 2035 T H E D E M A N D 
 F R O M L O N G -T E R M E M P L OY E E S T O S U P E R F R E E L A N C E R S

I N 2 0 3 5 T H E R E W I L L B E 
 FA S T, C H E A P I N T E R N E T FA S T, C H E A P A I R T R AV E L L O T S O F F R E E L A N C E R S N O M A R R I A G E S L E S S O W N E R S H I P T H E D E M A N D 
 F R O M L O N G -T E R M E M P L OY E E S T O S U P E R F R E E L A N C E R S

A NEW WORLD OF WORK TRANSFORMS THE SHAPE OF THE WORKFORCE TOWARD THE INDIVIDUAL LONE FIGHTERS T H E D E M A N D 
 F R O M L O N G -T E R M E M P L OY E E S T O S U P E R F R E E L A N C E R S

AVERAGE INTERNET SPEED (IN GBPS) FLIGHT BERLIN TO LONDON (USD$) FLIGHT BERLIN TO LONDON (MINUTES) FREELANCERS (AS % OF US POP.) CURRENT MARITAL STATUS (US) HOME OWNERSHIP DECLINE 100 10 1 0.1 0.01 2010 2015 2020 2025 2030 2035 60% 45% 30% 15% 0% 1990 2000 2010 2020 2020 2030 $240.00 $180.00 $120.00 $60.00 $0.00 1985 1995 2005 2015 2025 2035 $75 $20 80% 70% 60% 50% 40% 1960 1977.5 1995 2015 2030 200 150 100 50 0 1950 1970 1990 2010 2030 30M 1H45M 70% 19 8 0 69% 68% 67% 66% 65% 64% 63% 62% 61% 60% 19 8 2 19 8 4 19 8 6 19 8 8 19 9 0 19 9 2 19 9 4 19 9 6 19 9 8 20 0 0 20 0 2 20 0 4 20 0 6 20 0 8 20 10 20 12 20 14 RATE SEASONALLY ADJUSTED T H E D E M A N D 
 S TAT I S T I C A L P E R S P E C T I V E

THE OFFER - SUPER FREELANCERS WANT EXPERIENCES 
 NOT POSSESSIONS

New models 
 of working COWORKING Coworking is a style of work that involves a shared working environment, often an office, and independent activity. It is not only about the physical place, but about establishing the coworking community first. T H E O F F E R 
 A P L A C E T O W O R K New models 
 of living COLIVING Coliving gives super freelancers increased freedom and flexibility by providing weekly or monthly leases, reliable internet, coworking space, and global meeting points to create new friendships and business contacts while traveling from location to location. T H E O F F E R 
 A P L A C E T O L I V E

New models 
 of working COWORKING T H E O F F E R 
 A P L A C E T O W O R K New models 
 of living COLIVING T H E O F F E R 
 A P L A C E T O L I V E Coworking is a style of work that involves a shared working environment, often an office, and independent activity. It is not only about the physical place, but about establishing the coworking community first. Coliving gives super freelancers increased freedom and flexibility by providing weekly or monthly leases, reliable internet, coworking space, and global meeting points to create new friendships and business contacts while traveling from location to location.

C O W O R K I N G 
 S TAT I S T I C S & F O R E C A S T 2.000 4.000 6.000 8.000 2007 2009 2011 2013 2015 7.800 3.400 1.130 310 75 N U M B E R O F C O W O R K I N G 
 S PA C E S W O R L D W I D E a s o f O c t o b e r e v e r y 
 s e c o n d y e a r 150.000 300.000 450.000 600.000 2007 2009 2011 2013 2015 510.000 295.000 151.000 81.000 43.000 N U M B E R O F M E M B E R S 
 W O R L D W I D E a s o f O c t o b e r e v e r y 
 s e c o n d y e a r E X PA N S I O N P L A N S 
 F O R 2 0 1 6 2011-12 2013-14 2015-16 A l l Ye s e x p a n s i o n s c o m b i n e d 2 7 % 1 2 % 3 5 % 3 1 % 8 % Yes, with more desks and space in our current location Yes, we plan to move to a larger location Yes, we plan to move to another extra location No Other E X PA N S I O N P L A N S 
 I N P R E V I O U S Y E A R S 2013-14 2011-12 21% 8% 35% 33% 8% 29% 9% 36% 29% 8% 6 1 % 5 9 % 6 7 %

betahaus | Berlin is designed to meet the requirements of independent, creative professionals AND their work stationS. Spread out over 5000 square meters on five levels, the environment ranges from feeling like a laid-back cafe, to a serious and focused campus library. The Offer: Coworking spaces, a community space, team rooms, meeting rooms and event spaces, a hardware lab, a wood workshop, and a café. G E R M A N Y, 
 S PA I N & B U L G A R I A B E TA H A U S

Hubud is Bali's 1st coworking space for "location-independent entrepreneurs, startups, creatives, and changemakers". They host more than 30 curated events monthly and also offer a "Soft Landing Package" that included airport pickup, finding a home, an introduction to the community and associated activities. B A L I H U B U D

WeWork is an American company founded in 2010 that provides shared workspace, community, and services for entrepreneurs, freelancers, startups and small businesses. A $400 million funding round this summer from Fidelity, J.P. Morgan and other major investors brought the company’s total funding to an estimated $1 billion and raised its valuation to $10 billion—double its $5 billion last December. G L O B A L LY W E W O R K

New models 
 of working COWORKING Coworking is a style of work that involves a shared working environment, often an office, and independent activity. Although it is not only about the physical place, but about establishing the coworking community first. T H E O F F E R 
 A P L A C E T O W O R K New models 
 of living COLIVING T H E O F F E R 
 A P L A C E T O L I V E Coliving gives super freelancers increased freedom and flexibility by providing weekly or monthly leases, reliable internet, coworking space, and global meeting points to create new friendships and business contacts while traveling from location to location.

New models 
 of working COWORKING Coworking is a style of work that involves a shared working environment, often an office, and independent activity. Although it is not only about the physical place, but about establishing the coworking community first. T H E O F F E R 
 A P L A C E T O W O R K New models 
 of living COLIVING T H E O F F E R 
 A P L A C E T O L I V E Coliving gives super freelancers increased freedom and flexibility by providing weekly or monthly leases, reliable internet, coworking space, and global meeting points to create new friendships and business contacts while traveling from location to location.

MILLENIALS WANT EXPERIENCES NOT POSSESSIONS. C O L I V I N G 
 S O C I A L , C U R AT E D E X P E R I E N C E S – JAMES SCOTT – THE COLLECTIVE

IN EVERY OTHER INDUSTRY YOU'VE GOT AN OWNERSHIP MODEL AND YOU'VE GOT A SERVICE MODEL. 
 THE PROPERTY MARKET DOESN'T HAVE THAT. C O L I V I N G 
 S O C I A L , C U R AT E D E X P E R I E N C E S – JAMES SCOTT – THE COLLECTIVE

Roam wants to help people "ditch" their corporate offices and stressful commutes in favor of upscale coliving spaces in dream destinations around the globe. Rather than juggling multiple bookings and rates, Roam users pay a flat rate of $500 a week (or $1,800 a month) to book time at any of the company’s properties. They can stay for as little as one week or for months at a time. M I A M I , B A L I , T O K YO , L O N D O N , S A N F R A N C I S C O R O A M

The Collective Old Oak is one of the largest in a range of shared-living spaces that has launched in cities all around the world. Each operates as a cross between student housing and a hotel offering serviced rooms in shared apartments with communal lounges, kitchens and bathrooms. 
 With 550 bedrooms, the building is more than twice the size of the WeWork development that opened 
 in New York. U K T H E C O L L E C T I V E

WeWork, the global coworking company, launched a new residential concept called WeLive. The first renovated space was launched in Arlington, Virginia (USA) where they turned an older office building into micro-apartments with attached spaces. Wework offers their customers access to health insurance as well as endless growth and social opportunities. U S A W E L I V E

WE WORK PROJECTED THAT COLIVING WOULD ACCOUNT 
 FOR TWENTY-ONE PER CENT 
 OF ITS REVENUE – $605.9 M – 
 BY 2018. C O L I V I N G 
 I N C R E A S I N G R E V E N U E S T R E A M S

WEWORK IS BRINGING AN INFLUX OF TALENTED AND ENERGETIC YOUNG ENTREPRENEURS THAT TRANSFORM NEIGHBOURHOODS AND ELEVATE PROPERTY VALUE IN THE PROCESS. C O L I V I N G 
 E L E VAT I N G P R O P E R T Y VA L U E

C O L I V I N G 
 E L E VAT I N G P R O P E R T Y VA L U E $17,5 MIO WeWork, 51 Melcher St, Boston 44% of square footage, Other tenants: Life is good, Netsuite WeWork, 222 Broadway, New York 17% of square footage, Other tenants: Conté Nast Entertainment WeWork, 25 Taylor St., San Francisco 100% WeWork $52,8 MIO $350 MIO $502 MIO $18 MIO $27 MIO 2012 2013 2014 2014

THE SERVICES - WHAT KIND OF SERVICES WOULD MEET 
 THE DEMAND OF A SUPER FREELANCER?

D R O P I N A N D 
 G E T B U S Y J O B S T O G O E D U C AT I O N P E O P L E 
 T O M E E T There are additional service needs that enrich the life of a Super Freelancer. How about places to live, or financial services for globetrotters, a plug-and-play digital nomad experience or health- and life-tracking.

DRIVE THE HUMAN 
 EXPERIENCE FOR A 
 SUPER FREELANCER.
 EDUCATION. 
 JOBS TO GO. 
 FINANCIAL SERVICES. T H E S E R V I C E S 


The Investment Punk Academy is an online-school that lectures on all matters of financial investments. Its founder Gerald Hörhan is a serial entrepreneur, founder of a multinational investment company, and real-estate millionaire. Hörhan studied at Harvard and worked previously at J.P. Morgan and McKinsey. E D U C AT I O N I N V E S T M E N T 
 P U N K A C A D E M Y

E D U C AT I O N S K I L L S A L H PA Skills Alpha is a comprehensive AI- driven skill management platform that re-imagines the way organizations empower their talent with skills to make their businesses future-ready. Skills Alpha leverages the power of digital and technology to enable superior outcomes in job readiness and professional development for young professionals and new managers.

DRIVE THE HUMAN 
 EXPERIENCE FOR A 
 SUPER FREELANCER.
 EDUCATION. 
 JOBS TO GO. 
 FINANCIAL SERVICES. T H E S E R V I C E S 


J O B S T O G O R E M O T E | O K Remote OK delivers a daily list for remote jobs for 100% distributed startups, it is the largest collection of 25000+ Remote Jobs for Digital Nomads as Software Engineer, Devops Engineer, Full Stack Developer, Front End Developer, Web Developer … Its founder, Pieter Levels, has built many things. In his quest to launch twelve startups in twelve months, Levels created Remoteok.io.

J O B S T O G O L E A P. A I Leap.ai uses AI to refer and match job seekers to the right company and guarantee interviews for tech job seekers. It utilizes AI and Google executive expertise to help its users to land opportunities where they have the best chance to shine and enable their career success and happiness at scale through a creative recruiting solution, targeted career advice, and mentorship.

DRIVE THE HUMAN 
 EXPERIENCE FOR A 
 SUPER FREELANCER.
 EDUCATION. 
 JOBS TO GO. 
 FINANCIAL SERVICES. T H E S E R V I C E S 


F I N A N C I A L 
 S E R V I C E S R E V O L U T Revolut's mission is to build a fair and frictionless platform to use and manage money around the world. They have developed a platform allowing their users to transfer, exchange and spend money with a multi currency card that is accepted everywhere. They recently integrated Bitcoin as payment system.

F I N A N C I A L 
 S E R V I C E S O L I V I A . A I Olivia is revolutionizing the way people manage their money. By applying Artificial Intelligence and Behavioral Economics to personal finance, they want to change managing money from hard and boring to fun and effortless.

OPPURTINITY - SO, WHAT SHOULD WE KEEP IN MIND?

IN 2035 9B PEOPLE (6B WORKING) 50% FREELANCERS (3B) 1 IN 3 BECOMES A NOMAD O P P O R T U N I T Y

MAIL@AXELQUACK.DE WWW.AXELQUACK.DE