GA4 Standard (Free) vs. GA4 360 (Enterprise). /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk

Feeling snowed under trying to understand the difference between Google Analytics 4 Standard (Free) and Google Analytics 360 (Enterprise)?

GA4 Standard (Free). The next generation of Google Analytics that replaced Universal Analytics in July 2023*. What is it: Created to tackle privacy challenges with Universal Analytics. GA4 Standard is different to Universal Analytics, as tracking and analysis is events-based, alongside a dissimilar user interface. *For free users. For 360 accounts Universal Analytics sunset July 2024. New tracking methodology, user interface, reports, and metrics make GA4 Standard very different to Universal Analytics.

GA4 360 (Enterprise). GA4 360 is the paid version of GA4, and mainly used by enterprise organisations needing to process and analyse large amounts of data. What is it: It offers higher limits on data collections, processing and sampling. GA4 360 also offers improved granularity of data more custom events and dimensions.

GA4 Standard (Free). • Analytics platform free of charge and ideal for smaller companies and individuals with low levels of traffic. • Has limits on data processing, data sampling and features. GA4 360 (Enterprise). • Offers higher volume of data. • Offers higher level of data accuracy. • Service-Level agreements offer support and uptime guarantees. • Stronger administrative regulations. vs. The Differences.

Data Collection /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk

GA4 360 Enterprise (Enterprise) • 100 event parameters. • 100 user properties. • 125 event-scoped custom dimensions per property. • 125 event-scoped custom metrics per property. • 50 key events. • 400 audiences. • Explorations - 200 created per user per property (1000 shared per property). • Explore sampling limits - 1B events per query. Data Collection. GA4 Standard (Free) • 25 event parameters. • 25 user properties. • 50 event-scoped custom dimensions per property. • 50 event-scoped custom metrics per property. • 30 key events. • 100 audiences. • Explorations - 200 created per user per property (500 shared per property). • Explore sampling limits – 10m events per query.

Data Retention /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk

+ 14 GA4 Standard (Free) has a data retention policy of up to 14 months.

+ 50 GA4 360 (Enterprise) has a data retention policy of up to 50 months.

Integrations /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk

GA4 Standard (Free) GA4 360 (Enterprise) Google Ads 30 Conversions 100 Audiences 50 Conversions 400 Audiences Looker Studio Yes Yes – with custom block for Analytics 360 BigQuery Daily export of 1 million events Streaming export is unlimited Daily export of billions of events Streaming export is unlimited Integrations.

Roll-up Properties- GA4 360 only /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk

If you manage multiple websites, it is more effective to check them in one place. In GA 360 (Enterprise) you can create a ‘roll-up property’ to analyse data from multiple properties in one place.

Administration /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk

GA4 Standard (Free) GA4 360 (Enterprise) Roll-up properties No Yes Sub-properties No Yes Custom user roles No Yes Administration.

Service-Level Agreements - GA4 360 only /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk

As GA360 is a paid product, Google offers service-level agreements for uptime and technical support.

1. Tracking: 99.9% uptime guarantee. 2. Reporting: 99% uptime guarantee. 3. Data processing: within 4 hours* at a 98% uptime guarantee. *For free users this has a 24–48-hour delay.

Pricing /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk

Pricing. $000,000 GA4 Standard (Free) $50,000 - 150,000 GA4 360 (Enterprise) vs. Per annum. Per annum (depending on variables)

Reference /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk

Feature Google Analytics Standard properties Google Analytics 360 properties Event parameters 25 per event 100 per event User properties 25 per property 100 per property Event-scoped custom dimensions and metrics 50 event-scoped custom dimensions per property 50 event-scoped custom metrics per property 125 event-scoped custom dimensions per property 125 event-scoped custom metrics per property Item-scoped custom dimensions 10 per property 25 per property Length of event parameter value 100 characters The following exceptions apply: the page_title parameter must be 300 characters or fewer the page_referrer parameter must be 420 characters or fewer the page_location parameter must be 1,000 characters or fewer 500 characters (including the page_title and page_referrer parameters) the page_location parameter must be 1,000 characters or fewer Key events 30 50 Audiences 100 400 GA4 Standard vs GA4 360 - Limits. Source: https://support.google.com/analytics/answer/11202874?hl=en#limits

Feature Google Analytics Standard properties Google Analytics 360 properties Explorations 200 created per user per property 500 shared per property 200 created per user per property 1000 shared per property Explore sampling limits 10M events per query 1B events per query Unsampled explorations Not available 20K daily unsampled data tokens, 5K tokens max per query API quotas Most requests consume fewer than 10 tokens. 200,000 tokens per day 2M tokens per day Data retention Up to 14 months Options: 2, 14 months Large and XL properties are limited to 2 months Up to 50 months Options: 2, 14, 26, 38, and 50 months XL properties: 2 months BigQuery Export Daily export: 1 M events Streaming export: unlimited Daily export: Billions of events Streaming export: unlimited Distinctly named events There is not limit on the number of distinctly named events for web data streams. 500 per app user (for app data streams) You might see more than 500 distinctly named events if users on different app instances trigger different events. Automatically collected events and enhanced measurement events don't count toward the limits. 2000 per app user (for app data streams) You might see more than 500 distinctly named events if users on different app instances trigger different events. Automatically collected events and enhanced measurement events don't count toward the limits. Data import Manual uploads: 120 uploads per day per property Storage limit: 10 GB per property Manual uploads: 120 uploads per day per property Storage limit: 1 TB per property GA4 Standard vs GA4 360 - Limits. Source: https://support.google.com/analytics/answer/11202874?hl=en#limits

Hey, I’m Kiera I deliver great user experiences online by utilising analytics data to its full potential, connect with me. + www.digitalanalyticsconsultant.co.uk /in/kieramonaghan/ Speakerdeck.com/kieramonaghan