Building a successful MVP

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@ideasenabled | ideasenabled.com | LinkedIn Building a successful MVP Christian Kählig Managing Partner, Ideas Enabled GmbH Accelerated Innovation Development

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© 2012 Ideas Enabled GmbH 2 Startups 3 yrs Consulting 7 yrs Corporate 6 yrs Accelerating Innovation WestWing Chuisy Coaching People Method Tools Business & Computer Science Lean Startup Research (eBook) & Practice 2010 Exec MBA in Innovation & Business Creation 2011 2012 1996 Me

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© 2012 Ideas Enabled GmbH 6 Ensure you can answer 3 basic questions Do you have a problem worth solving? Is the problem really big enough? How do you know? The Lean Startup approach helps you with that

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© 2012 Ideas Enabled GmbH 7 Accelerated learning Content source: (c) Eric Ries - startuplessonslearned.com IDEAS DATA PRODUCT MEASURE LEARN BUILD Minimize the total time through the loop The principles are simple, following them is hard

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© 2012 Ideas Enabled GmbH 8 Learn before you build MEASURE IDEAS DATA PRODUCT Content source: Modiﬁed, based on (c) Eric Ries - startuplessonslearned.com Experiments What learning? What measure? What to build? LEARN BUILD

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© 2012 Ideas Enabled GmbH Customer Problem Assumption Assumption Assumption Assumption Assumption Assumption Riskiest Assumption Diﬀerent Customer Same Problem 15 Source: Lean Startup Machine (CC License) Method Minimum Success

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© 2012 Ideas Enabled GmbH 18 The LSM recommends three types of MVP MVP Stages Focus Exploration Pitch Concierge Problem Solution Experience Opportunity Cost Tactics Customer Scene Doppelganger Conversation Menu Decreasing Discount Innovator Better Alternative Meta One Use Case Real life simulation

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© 2012 Ideas Enabled GmbH 34 Manually delivering on the solution, as a service to the customer, to see if the delivery matches the customer’s expectations and makes them happy. - LSM - Concierge deﬁned

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@ideasenabled | ideasenabled.com | LinkedIn Get the 1st completed research study on The Lean Startup approach at eBook facebook.com/ideasenabled Accelerated Innovation Development Paperback