ASIA EDGE TECHNOLOGY Fundamentals of Agile Product Management 

ASIA EDGE TECHNOLOGY Agenda 1. Agile Project Management Overview 2. How to Manage a Product 1. Product Vision 2. Product Strategy 3. Release Plan & Product Backlog 3. Actionable Advice 4. Q&A 

ASIA EDGE TECHNOLOGY Agile Product Management Overview 

ASIA EDGE TECHNOLOGY What is the Agile Product Management? • Agile Product Management is to manage the product in an Agile way by creating the Product Vision, Product Strategy, and Product Backlog. • It focuses on what and why of the product in order to deliver true value to clients while the project management focuses on how. • The Product Owner is accountable for the Product Management to maximize the product's value. 

ASIA EDGE TECHNOLOGY Agile vs Waterfall Agile Waterfall Focus Mindset Process Feedback Frequent At the end of the project Flexibility Adaptable Hard to change 

ASIA EDGE TECHNOLOGY Product Management Scope 1. Company Vision 2. Business Strategy 3. Product Vision 4. Product Strategy 5. Release Plan 6. Sprint Plan 7. Daily Plan 

ASIA EDGE TECHNOLOGY Scope Difference Between Roles Corporate Management Product Management Project Management Development Company Vision ○ Business Strategy ○ Product Vision ○ Product Strategy ○ Release Plan ○ ○ △ Sprint Plan ○ ○ Daily Plan ○ ○ 

ASIA EDGE TECHNOLOGY Agile Roles The Product Owner (Product Manager) The Scrum Master (Project Manager) The Development Team Business (What & Why) Management (How) Development (How) 

ASIA EDGE TECHNOLOGY 3Vs of Product Management 

ASIA EDGE TECHNOLOGY How to Manage a Product 

ASIA EDGE TECHNOLOGY Overall Process • Product Vision • Product Strategy • Product Backlog and Release Plan 

ASIA EDGE TECHNOLOGY What is the Product Vision? • The Product Vision is the simple statement that describes what the product is and why it must be developed. • It is critically important because it bolsters all development activities and indicates the direction where the Development Team must go. • The Product Vision Board helps make the Product Vision, and the Product Owner takes responsibility for making it. 

ASIA EDGE TECHNOLOGY Product Vision Creation Process 

ASIA EDGE TECHNOLOGY What is the Product Vision Board? The Product Vision Board concisely defines the Product Vision with vision, target group, needs, product, and business goals. 

ASIA EDGE TECHNOLOGY Elements of the Product Vision Board Product Vision Ultimate purpose of the product Target Group Market or market segment you want to address. Needs Describes what problem the product solves. Product Summary of 3 – 5 features that make the product stand out. Business Goals Describes why it’s worthwhile for your company to invest in the product. 

ASIA EDGE TECHNOLOGY Example of the Product Vision Board Product Vision Maximize the employee’s performance by optimizing the internal business process. Target Group HR, Back-office, and project managers Needs 1. It’s hard to see employee’s information and manage engineers across the department. 2. Each project manager use different management style so that engineers get confused when working for another project. Product 1. Employee Information System. 2. Project Management System. Business Goals 1. Increase the employee’s productivity so that employee can spend more time for valuable tasks. 2. Increase the project management quality. 

ASIA EDGE TECHNOLOGY Inspirational & Practical Matrix Inspirational and Practical Inspirational but not practical Not practical, nor inspirational Practical but no inspirational Practical Inspirational 

ASIA EDGE TECHNOLOGY Example of the Product Vision • Microsoft Surface: For the business user who needs to be productive in the office and on the go, the Surface is a convertible tablet that is easy to carry and gives you full computing productivity no matter where you are. • Dropbox: The mission of Dropbox is to simplify life for people around the world. Dropbox lets people bring their docs, photos and videos everywhere and share them easily. • Airbnb: create a world where people can belong anywhere and can live a place instead of just travelling to it 

ASIA EDGE TECHNOLOGY What is the Product Strategy? • The Product Strategy is an overall plan to achieve the Product Vision and long-term goal. • It is critical to show what the project must achieve and when. • There are so many methodologies and techniques on how to make the Product Strategy so that it is different from the projects and companies. 

ASIA EDGE TECHNOLOGY Product Goals & Roadmap • Product Goals are commonly described in the Product Roadmap. • Product Roadmap describes mid to long-term plan of the Product. • Roadmap is vital to show what Product must achieve in the future. 

ASIA EDGE TECHNOLOGY Example of Roadmap April May June July August September Road map MVP Development HR Function Development Project Management Function Development 

ASIA EDGE TECHNOLOGY What is Product Backlog • Product Backlog is a single artifact in Agile development to describe everything about the product: functions, requirements, enhancements, bug fixes, etc. • Product Backlog is critical because everybody: the Product Owner, Scrum Master, Developers, clients, and stakeholders, checks it. • The Product Owner is accountable for managing it to align with the Product Vision and Strategy. 

ASIA EDGE TECHNOLOGY Why is the Product Backlog important? 

ASIA EDGE TECHNOLOGY Product Backlog Hierarchy 

ASIA EDGE TECHNOLOGY Types of Product Backlog Item Theme Epic User Story Task Description Top Level Objective Collection of Related User Story Core value Specific Tasks Length Several months to year More than a Sprint 1 Sprint Few days Example Increase website traffic Make a landing page Develop a search function Code a back-end program 

ASIA EDGE TECHNOLOGY What is Release Plan? • Release planning is a product management method that releases the product incrementally with iteration. • It is essential to deliver values faster and get feedback frequently. • The Product Owner makes a release plan by managing and prioritizing the Product Backlog. 

ASIA EDGE TECHNOLOGY Example of Release Plan April May June July August September Road map MVP Development Improve HR business process Improve project management process Release Plan Release MVP Invoice management Performance Evaluation Salary calculation Backlog management Estimation process Software quality control 

ASIA EDGE TECHNOLOGY Product Backlog & Release Plan Making Process 

ASIA EDGE TECHNOLOGY Actionable Advice 

ASIA EDGE TECHNOLOGY Actionable Advice 1. Make the Product Vision Board of your product. 2. Make the Product Goals & Roadmap. 3. Make the Product Backlog. 

ASIA EDGE TECHNOLOGY Stir Change Model 

ASIA EDGE TECHNOLOGY References Scrum Guide Online Scrum: The Art of Doing Twice the Work in Half the Time The Professional Product Owner Scrum.org Choosing Strategies for Change Start with why 

ASIA EDGE TECHNOLOGY Thank you!