Slide 1

Slide 1 text

Soap Type TypeCon 2017, Boston Alessandro Segalini

Slide 2

Slide 2 text

Contents About the Project Publication Project Outline Process 1: tracing and drawing Process 2: editing on screen Process 3: preparing soap-size masks Process 4: specimen Process 5: carving soap Process overview Gallery End

Slide 3

Slide 3 text

Project duration: 5 weeks Soap Type is both a journey into cutting letterforms and an assignment in design education authored by me for bfa students in graphic design. The project generates essential questions on the state of the craft, and in regard to metrics and typesetting. The aim of the exercise is to draw a sans serif typeface starting from a given serif (lt Sabon). The hand made drawings of a few control characters are then edited on-screen and the final submission consists of two products: a specimen poster and a sample of 12 letters, each cut into a bar or block of soap.

Slide 4

Slide 4 text

Publication Taking a Line for a Walk: Assignments in design education (2016) spectorbooks.com/taking-a-line-for-a-walk designobserver.com/feature/required-reading/39497

Slide 5

Slide 5 text

Project 2: SoapType ARTC 4305 Type III Spring 2017 PHASES 1. Tracing and drafts Tools: tracing paper, pencil, ink Grade: 25% Due: 2/28 2. Editing on screen Tools: Illustrator or FontLab Grade: 25% Due: 3/9 3. Masks and specimen Tools: Illustrator Grade: 25% Due: 3/21 4. Carving soap Tools: see ‘Process’ Grade: 25% Due: 3/28 — final page 1 of 12 e PROJECT OVERVIEW The aim of this project is to draw a sans serif typeface starting from a given serif (Sabon LT). The drawings will be edited on-screen and the final submission will consist of two products: a specimen poster of the whole sans (upper case, lower case, figures) and a sample of 12 types — OHvideospang — each cut into a block of soap. TECHNICAL INFORMATION Jan Tschichold designed Sabon in 1964, and it was produced jointly by three foundries: Stempel AG, Linotype, and Monotype. This was in response to a request from German master printers to make a font family of the same design for the three (metal) type technologies of the time: foundry type for hand composition, linecasting, & single-type machine composition. Jakob Sabon, whom the type is named after, was a student of the great French punchcutter Claude Garamont. Classic, elegant, and extremely legible, Sabon is one of the most beautiful Garamond variations. “It sounds simple: take a seriffed design, cut off the serifs, lower the contrast, and there you have a sans serif. But of course there is more to it than just that. I believe the most logical order when making such a family is to start with the seriffed design. From that basis a sans serif can be made.” — Martin Majoor This typographic design project is authored by myself and published in Taking a Line for a Walk, assignments in design education (p.45); Spector Books, Leipzig (Germany), 2016. ISBN: 978-3-95905-081-4 http://spectorbooks.com/taking-a-line-for-a-walk PROCESS AND SPECS When un-seriffing, work Sabon at 184 pt, print out and use tracing paper. Once the drafts drawings for “O Hvideospang” are completed (by hand), continue drawing on the screen (vector) for all upper case, lower case, and figures. Besides incorporating the basic letter shapes and anatomy, keywords such as this are also useful for establishing letterspacing. The poster is a 11 × 17" specimen sheet in which you will display your sans serif creation. You have to give an original name to your sans serif concept; compose & set the name with your typeface in the poster. Other than black and white, the use of one spot color is allowed. 12 letters are to be cut, forming the ‘word’ OHvideospang. Apply your understanding of typography to arrange the strokes, balance contrasts, scale and position the drawings onto the material or body. Drawings have to be transferred by perforating a printed mask properly sized and fixed to the soap bar. The brand of soap to use is Ivory;* the size of each block is 3 ¼ × 2 ¼ × 1", $ 4.96 for 12 pieces. The tools to be used are: masking tape, a nail, a large and a small flat cutter, a micro flat-head screwdriver, and black synthetic paint. * www.heb.com/product-detail/ivory-original-bar-soap/116814 Project 2: SoapType ARTC 4305 Type III Spring 2017 PHASES 1. Tracing and drafts Tools: tracing paper, pencil, ink Grade: 25% Due: 2/28 2. Editing on screen Tools: Illustrator or FontLab Grade: 25% Due: 3/9 3. Masks and specimen Tools: Illustrator Grade: 25% Due: 3/21 4. Carving soap Tools: see ‘Process’ Grade: 25% Due: 3/28 — final page 1 of 12 e PROJECT OVERVIEW The aim of this project is to draw a sans serif typeface starting from a given serif (Sabon LT). The drawings will be edited on-screen and the final submission will consist of two products: a specimen poster of the whole sans (upper case, lower case, figures) and a sample of 12 types — OHvideospang — each cut into a block of soap. TECHNICAL INFORMATION Jan Tschichold designed Sabon in 1964, and it was produced jointly by three foundries: Stempel AG, Linotype, and Monotype. This was in response to a request from German master printers to make a font family of the same design for the three (metal) type technologies of the time: foundry type for hand composition, linecasting, & single-type machine composition. Jakob Sabon, whom the type is named after, was a student of the great French punchcutter Claude Garamont. Classic, elegant, and extremely legible, Sabon is one of the most beautiful Garamond variations. “It sounds simple: take a seriffed design, cut off the serifs, lower the contrast, and there you have a sans serif. But of course there is more to it than just that. I believe the most logical order when making such a family is to start with the seriffed design. From that basis a sans serif can be made.” — Martin Majoor This typographic design project is authored by myself and published in Taking a Line for a Walk, assignments in design education (p.45); Spector Books, Leipzig (Germany), 2016. ISBN: 978-3-95905-081-4 http://spectorbooks.com/taking-a-line-for-a-walk PROCESS AND SPECS When un-seriffing, work Sabon at 184 pt, print out and use tracing paper. Once the drafts drawings for “O Hvideospang” are completed (by hand), continue drawing on the screen (vector) for all upper case, lower case, and figures. Besides incorporating the basic letter shapes and anatomy, keywords such as this are also useful for establishing letterspacing. The poster is a 11 × 17" specimen sheet in which you will display your sans serif creation. You have to give an original name to your sans serif concept; compose & set the name with your typeface in the poster. Other than black and white, the use of one spot color is allowed. 12 letters are to be cut, forming the ‘word’ OHvideospang. Apply your understanding of typography to arrange the strokes, balance contrasts, scale and position the drawings onto the material or body. Drawings have to be transferred by perforating a printed mask properly sized and fixed to the soap bar. The brand of soap to use is Ivory;* the size of each block is 3 ¼ × 2 ¼ × 1", $ 4.96 for 12 pieces. The tools to be used are: masking tape, a nail, a large and a small flat cutter, a micro flat-head screwdriver, and black synthetic paint. * www.heb.com/product-detail/ivory-original-bar-soap/116814 page 11 of 12 e n g LT Sabon® 184 pt ascender ascender baseline baseline descender descender cap cap x-height x-height Project 2: SoapType ARTC 4305 Type III Spring 2017 PHASES 1. Tracing and drafts Tools: tracing paper, pencil, ink Grade: 25% Due: 2/28 2. Editing on screen Tools: Illustrator or FontLab Grade: 25% Due: 3/9 3. Masks and specimen Tools: Illustrator Grade: 25% Due: 3/21 4. Carving soap Tools: see ‘Process’ Grade: 25% Due: 3/28 — final page 1 of 12 e PROJECT OVERVIEW The aim of this project is to draw a sans serif typeface starting from a given serif (Sabon LT). The drawings will be edited on-screen and the final submission will consist of two products: a specimen poster of the whole sans (upper case, lower case, figures) and a sample of 12 types — OHvideospang — each cut into a block of soap. TECHNICAL INFORMATION Jan Tschichold designed Sabon in 1964, and it was produced jointly by three foundries: Stempel AG, Linotype, and Monotype. This was in response to a request from German master printers to make a font family of the same design for the three (metal) type technologies of the time: foundry type for hand composition, linecasting, & single-type machine composition. Jakob Sabon, whom the type is named after, was a student of the great French punchcutter Claude Garamont. Classic, elegant, and extremely legible, Sabon is one of the most beautiful Garamond variations. “It sounds simple: take a seriffed design, cut off the serifs, lower the contrast, and there you have a sans serif. But of course there is more to it than just that. I believe the most logical order when making such a family is to start with the seriffed design. From that basis a sans serif can be made.” — Martin Majoor This typographic design project is authored by myself and published in Taking a Line for a Walk, assignments in design education (p.45); Spector Books, Leipzig (Germany), 2016. ISBN: 978-3-95905-081-4 http://spectorbooks.com/taking-a-line-for-a-walk PROCESS AND SPECS When un-seriffing, work Sabon at 184 pt, print out and use tracing paper. Once the drafts drawings for “O Hvideospang” are completed (by hand), continue drawing on the screen (vector) for all upper case, lower case, and figures. Besides incorporating the basic letter shapes and anatomy, keywords such as this are also useful for establishing letterspacing. The poster is a 11 × 17" specimen sheet in which you will display your sans serif creation. You have to give an original name to your sans serif concept; compose & set the name with your typeface in the poster. Other than black and white, the use of one spot color is allowed. 12 letters are to be cut, forming the ‘word’ OHvideospang. Apply your understanding of typography to arrange the strokes, balance contrasts, scale and position the drawings onto the material or body. Drawings have to be transferred by perforating a printed mask properly sized and fixed to the soap bar. The brand of soap to use is Ivory;* the size of each block is 3 ¼ × 2 ¼ × 1", $ 4.96 for 12 pieces. The tools to be used are: masking tape, a nail, a large and a small flat cutter, a micro flat-head screwdriver, and black synthetic paint. * www.heb.com/product-detail/ivory-original-bar-soap/116814 page 3 of 12 e Project 2: SoapType ARTC 4305 Type III Spring 2017 SAMPLE Sabon LT, lc, 92 pt (50% of working size) abcdef ghijklm nopqrst uvwxyz Outline 100 pt 3¼ × 2¼ in. 50 pt

Slide 6

Slide 6 text

1. Tracing and drawing

Slide 7

Slide 7 text

2. Editing on-screen Equalizing weights while still keeping the width and height of the letters. Matching angles when possible. Using width of lowercase letters for cross bars. Use ‘o’ shape for consistent angles Equalizing weights while still keeping the width and height of the letters. Matching angles when possible. “Equalizing weights while still keeping the width and height of the letters. Matching angles when possible.” Lauren Godwin

Slide 8

Slide 8 text

3. Preparing soap-size masks

Slide 9

Slide 9 text

4. Specimen Left: Joan Hardt Right: Lauren Godwin wxyz UPPERCASE LETTERS NUMBERS uppercase letters LOWERCASE LETTERS abcdefghijklm opqrstuvwx LOWERCASE LETTERS abcdefghijklmn opqrstuvwxyz LOWERCASE LETTERS abcdefg opqrstu LOWERCASE LETTERS abcdefghijklmn opqrstuvwxyz lowercase letters UPPERCASE LETTERS NUMBERS numbers

Slide 10

Slide 10 text

5. Carving

Slide 11

Slide 11 text

Process overview

Slide 12

Slide 12 text

Gallery Student: Caner Dolgun

Slide 13

Slide 13 text

No content

Slide 14

Slide 14 text

Student: Elize Geldenhuys

Slide 15

Slide 15 text

Student: Elize Geldenhuys

Slide 16

Slide 16 text

Student: Emma Tovilla

Slide 17

Slide 17 text

Student: Emma Tovilla

Slide 18

Slide 18 text

Student: Eric Guzman

Slide 19

Slide 19 text

Student: Eric Guzman

Slide 20

Slide 20 text

Student: Joan Hardt

Slide 21

Slide 21 text

Student: Joan Hardt

Slide 22

Slide 22 text

Student: Jon Johnson

Slide 23

Slide 23 text

Student: Jon Johnson

Slide 24

Slide 24 text

Student: Kendall Mealey

Slide 25

Slide 25 text

Student: Kendall Mealey

Slide 26

Slide 26 text

Student: Kyle Ledezma

Slide 27

Slide 27 text

Student: Kyle Ledezma

Slide 28

Slide 28 text

Student: Lauren Godwin

Slide 29

Slide 29 text

Student: Lauren Godwin

Slide 30

Slide 30 text

Student: Victor Vasquez

Slide 31

Slide 31 text

Student: Victor Vasquez

Slide 32

Slide 32 text

Thank You — questions welcome [email protected] Soap Type TypeCon 2017, Boston Alessandro Segalini