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Is It Corked? Wine Machine Learning Predictions with OAC Francesco Tisiot - @Ftisiot Analytics Tech Lead - Rittman Mead Charlie Berger - @CharlieDataMine Sr Director Product Management - Oracle

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Verona, Italy http://ritt.md/ftisiot Over 10 Years in Analytics [email protected] @FTisiot Oracle ACE Director ITOUG Board President Francesco Tisiot Analytics Tech Lead

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Charlie Berger Sr. Director of Product Management Machine Learning, AI, Cognitive Analytics @CharlieDataMine

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Data Engineering Analytics Data Science www.rittmanmead.com [email protected] @rittmanmead

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Agenda •OAC •Data Scientist •Become a Data Scientist

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Oracle Analytics Cloud • Platform Services (PaaS) • Delivered entirely in the cloud: •No infrastructure footprint •Flexibility •Simplified, metered licensing • Several options to suit your needs: •BYOL •Functionality bundled into 2 editions •Professional •Enterprise

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Functions OAC supports Every type of analytics Classic Modern

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Augmented Analytics Data Enrichment Suggestions Explain One-Click Advanced Analytics Advanced Machine Learning Natural Language Processing

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OAC and Data Science

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Basic Operations What are the Drivers for My Sales? Based on my Experience I can Guess…. Statistically Significant Drivers for Sales Are … Augmented Analytics

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Basic Operations Is this Client going to accept the Offer? YES/NO 50% 70% Basic ML Model

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Before Starting…. Define the Problem!

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Problem Definition: Predicting Wine Quality

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Rule Based Italy or France -> Good Rest of the World -> Bad Price >= 10 Euros -> Good Price < 10 Euros -> Bad Price > 30 & Production Zone = Veneto & …. -> 6.5

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Task Experience Performance Estimate Wine Good/Bad Corpus of Wines Descriptions with Ratings Accuracy TEP

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Accuracy Icons made by Smashicons from www.flaticon.com Real Value Predicted Value Good Bad Bad Good / ( ) + Accuracy =

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Dataset https://www.kaggle.com/zynicide/wine-reviews

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The Data

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Bad Good

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Become a Data Scientist with OAC Connect Clean Analyse Train & Evaluate Predict Transform & Enrich

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Connection Options in OAC Pre-Defined Data Models External Data Sources

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0-200k 0-1 Feature Scaling Train: 80% Test: 20% Train/Test Set Split Col1 -> Name Labelling Columns City “Rome” Irrelevant Observations Mark <> MArk Wrong Values Cleaning What? N/A Missing Values Role: CIO Salary:500 K$ Handling Outliers CASE … WHEN… UPPER FILTER COLUMN RENAME FILTER KPI/ (MAX-MIN) FILTER? # of Clicks Aggregation COUNT Automated Automated Automated

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Feature Engineering Location -> ZIP Code 2 Locations -> Distance Name -> Sex Day/Month/Year -> Date Data Flow Additional Data Sources?

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Data Preparation Recommendations

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Spatial Enrichment Oracle Spatial Studio http://ritt.md/spatial-studio

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Data Overview

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Analyse - Explain

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Explain - Key Drivers

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Train - What Problem are we Trying to Solve? Supervised Unsupervised “I want to predict the value of Y, here are some examples” “Here is a dataset, make sense out of it!” Classification Regression https://towardsdatascience.com/supervised-vs-unsupervised-learning-14f68e32ea8d Clustering

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Model Training - Easy Models

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DataFlow Train Model

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Which Model - Parameters To Pick?

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Select, Try, Save, Change, Try, Save …..

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Compare

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Compare - Classification

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Use On the Fly or with a Dataflow

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Demo

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Congratulations! …You are now a Data Scientist!

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ML Production Deployment Data Scientist ML -> Data Oracle Machine Learning

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Copyright © 2019 Oracle and/or its affiliates. d Oracle Machine Learning OML Microservices*
 Supporting Oracle Applications
 Image, Text, Scoring, Deployment,
 Model Management * Coming soon OML4SQL
 Oracle Advanced Analytics
 SQL API OML4Py*
 Python API OML4R
 Oracle R Enterprise R API OML Notebooks
 with Apache Zeppelin on 
 Autonomous Database OML4Spark
 Oracle R Advanced Analytics 
 for Hadoop Oracle Data Miner
 Oracle SQL Developer extension

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CLASSIFICATION Naïve Bayes Logistic Regression (GLM) Decision Tree Random Forest Neural Network Support Vector Machine Explicit Semantic Analysis CLUSTERING Hierarchical K-Means Hierarchical O-Cluster Expectation Maximization (EM) ANOMALY DETECTION One-Class SVM
 TIME SERIES Forecasting - Exponential Smoothing Includes popular models 
 e.g. Holt-Winters with trends, 
 seasonality, irregularity, missing data REGRESSION Linear Model Generalized Linear Model Support Vector Machine (SVM) Stepwise Linear regression Neural Network LASSO ATTRIBUTE IMPORTANCE Minimum Description Length Principal Comp Analysis (PCA) Unsupervised Pair-wise KL Div CUR decomposition for row & AI ASSOCIATION RULES A priori/ market basket PREDICTIVE QUERIES Predict, cluster, detect, features SQL ANALYTICS SQL Windows
 SQL Patterns
 SQL Aggregates •Includes support for Partitioned Models, Transactional, Unstructured, Geo-spatial, Graph data. etc, Oracle Machine Learning Algorithms FEATURE EXTRACTION Principal Comp Analysis (PCA) Non-negative Matrix Factorization Singular Value Decomposition (SVD) Explicit Semantic Analysis (ESA) TEXT MINING SUPPORT Algorithms support text Tokenization and theme extraction Explicit Semantic Analysis (ESA) for document similarity STATISTICAL FUNCTIONS Basic statistics: min, max, 
 median, stdev, t-test, F-test, Pearson’s, Chi-Sq, ANOVA, etc. R PACKAGES Third-party R Packages 
 through Embedded Execution Spark MLlib algorithm integration MODEL DEPLOYMENT SQL—1st Class Objects Oracle RESTful API (ORDS) OML Microservices (for Apps) X1 X2 A1 A2 A3A4 A5 A6 A7

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Oracle Machine Learning Key Features: Collaborative UI for data scientists Packaged with Autonomous Data Warehouse Cloud Easy access to shared notebooks, 
 templates, permissions, scheduler, etc. SQL ML algorithms API Supports deployment of ML analytics Machine Learning Notebook for Autonomous Data Warehouse Cloud

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www.analyticsanddatasummit.org/techcasts

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Become a Data Scientist with OAC http://ritt.md/OAC-datascience

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ML in Action with OAC http://ritt.md/OAC-ML-Video

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https://www.rittmanmead.com/insight-lab/ Insights Lab

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Tech Days 2020 Milan 29th Jan Rome 31st Jan

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Is It Corked? Wine Machine Learning Predictions with OAC Francesco Tisiot - @Ftisiot Analytics Tech Lead - Rittman Mead Charlie Berger - @CharlieDataMine Sr Director Product Management - Oracle