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Rana QUBA CHAMSI, Ph.D. Expando.Digital Switzerland, Europe, MENA Embracing Multilingualism in E-Commerce Speakerdeck.com/rana_quba @ranaabuquba
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Multilingualism in E-Commerce What, Why & How?
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What? Multilingualism in E-Commerce
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Optimising content on your website for different languages
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Why? Multilingualism in E-Commerce
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Languages most frequently used for web content as of January 2023, by share of websites Created with Highcharts 7.2.2 https://www.statista.com/
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Trust Boosting Brand Identity Multilingualism Why? Enhanced User Experience
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Customer Segments Multilingualism Why? Global Market Access
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Increasing Conversions SEO Advantages Multilingualism SEO? Higher SERP Rankings
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Competitive Advantage Multilingualism E-Commerce? Cost-Effective Growth
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Site Users Before Expanding E-Commerce Need, Time
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Un example only a few of you will know Know your customers!
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Same Page Before Expanding: Budget New Page
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How? Multilingualism in E-Commerce
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Localisation 50% Translation 50%
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Localisation 33.3% Translation 33.3% Technical 33.3%
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Localisation 33.3% Translation 33.3% Technical 33.3% Localisation
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website templates that are fully localized and some others that are unique in each language. Wix https://www.amperetranslations.com/
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website templates that are fully localized and some others that are unique in each language. Wix https://www.amperetranslations.com/
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Idioms and Jokes Brands Localisation Keyword Research
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Meaures Time Dates Localisation Money
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https://www.amperetranslations.com/ McDonaldʹs Italian Christmas tradition of the Advent Calendar
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https://www.amperetranslations.com/ McDonaldʹs Spain’s website highlighted the FIFA World Cup Qatar 2022 where the Spanish football team took part
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Payment Video, Scrolling Social Media Localisation Shipping
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Address Validation Logistics VAT Localisation
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Local Events Photos Culture, Colors Localisation Design
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Substance over Style Transparency Localisation Payment Methods Example: German Market
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https://www.paymentsjournal.com/highest- online-shopping-return-rate/
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https://www.paymentsjournal.com/highest- online-shopping-return-rate/
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IKEA Amazon Airbnb TripAdvisor
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Localisation 33.3% Translation 33.3% Technical 33.3% Translation
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Native Translators Translation AI
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Translation User Generated Native Speakers Fiverr, Upwork... Universities & Students
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Translation Home Page Category Pages Products Blogs
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https://pathfinderseo.com/blog/ecom merce-category-page-template/
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https://www.growcode.com/blog/product-page-templates/
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Localisation 33.3% Translation 33.3% Technical 33.3% Technical
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Right-to-Left Languages Font Text Expansion Technical
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https://www.weglot.com/guides/multi-language-website
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Technical Language Switcher
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Optimize Metadata and Alt text & Image Product Names and Description Regular Update Content Technical
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Canonical Tag Href Technical: Hreflang Attributes Ref Hreflang
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rel Technical: Hreflang Attributes https://www.pulno.com/blog/tutorial/seo- multi-language-hreflang
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Canonical Technical: Hreflang Attributes https://www.pulno.com/blog/tutorial/seo- multi-language-hreflang
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XML Site Map Technical: Hreflang Attributes Http Header Link elements in the head>
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XML Site Map Technical: Hreflang Attributes Http Header Link elements in the head>
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Revenue and Sales Growth Conversion Rate Customer Engagement Traffic from Target Market Measuring Success Localization Quality and Feedback
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Conclusion & Last Advises 🤫
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Conclusion Localization, Translation, Technical Multilingual Keyword Research Local Backlinks
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Advises 🤫 Local Influencers Stay Updated Use Tools & Plugins Creative Regular Update Content
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Rana QUBA CHAMSI, Ph.D. Expando.Digital Switzerland, Europe, MENA Speakerdeck.com/rana_quba @ranaabuquba linkedin.com/in/ranachamsi/