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  1 / 29 Connected Services Services Convergence & Digital Ecosystems Dr.-Ing. Eueung Mulyana https://eueung.github.io/ET3010 ET-3010 | Attribution-ShareAlike CC BY-SA

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Outline Services Convergence Impacts of Services Convergence Digital Ecosystem Examples of Digital Ecosystem 2 / 29

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  Services Convergence 3 / 29

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4 / 29 Communication Services A Look Back & Forward - Ericsson 

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5 / 29 Pre-Convergence Landscape Two Separate Islands ca. Y2000 (VisionMobile)

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6 / 29 Pre-Convergence @Telcos Device Dumb + Closed Network Private + Vertically Integrated + Intelligent

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7 / 29 Pre-Convergence @Local Telcos The Begin of Industry Competitions

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8 / 29 Pre-Convergence - Computing Device Intelligent (SW) + Open Network Public + Horizontally Integrated + Dumb

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9 / 29 Convergence One Big Island Around 10 Years Later

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10 / 29 Convergence - Mobile Computing Device Intelligent (SW) + Open Network ?

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11 / 29 Communication Services Changes - SAP 

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Changes happened & will always be happening Di used Computing = IoT = PerComp = UbiComp = Everyware = Networked Mesh Computing (Nordkapp + VisionMobile) 12 / 29

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13 / 29 Notes Equivalent Terms Mobile Computing Mobile 2.0 Telco 2.0

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  Impacts of Services Convergence 14 / 29

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15 / 29 A Deeper Look From Mobile Telephony to Mobile 2.0 What has happened during this change?

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16 / 29 EU27 Survey - 2011 EU Houshold Spending 2011 via VisionMobile

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17 / 29 Potentials Mobile Telephony EU Houshold Spending 2011 Average Spending for Communications -> 3% Telcos are Gatekeeper for this need

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18 / 29 Commodities Mobile Telephony Value Creation Voice, Text, Contacts, & Camera Only for Communication Needs

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19 / 29 Potentials Mobile 2.0 EU Houshold Spending 2011 Average Spending for the Rest -> 97% Ecosystems are Gatekeeper for these needs.

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20 / 29 Commodities Mobile 2.0 Value Creation As of July 2015, around 4M Apps For All Needs (incl. Communications)

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Mobile Telephony - Value Distribution Telcos were the Center of Value Distributions 21 / 29

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Mobile 2.0 - Value Distribution Uni or Multi-Polar Distributions (Involving Several Parties - Ecosystem) 22 / 29

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23 / 29 Services Convergence Direct & Indirect Impacts 1. New Values & Commodities 2. New Schemes for Values Distribution 3. New Business Players / Parties 4. New Business Models

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24 / 29 Services Convergence Direct & Indirect Impacts New Values & Commodities Covering almost every aspect of our daily lives New Schemes for Values Distribution Several parties in the ecosystems play their own roles New Business Players / Parties Mobile Telephony -> Telcos + Suppliers Mobile Computing -> Ecosystem Owners + Partners / Participants New Business Models Mobile Telephony -> Proven + Predictable Mobile Computing -> New + Unpredictable New Asymmetric vs. Legacy Business Models

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25 / 29 Services Convergence Direct & Indirect Impacts 1. New Opportunities & Threats 2. The Clash of Business Models 3. New Business Order and Market Leadership

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26 / 29 Beyond Legacy Services Networked Society - Ericsson 

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  Refs 27 / 29

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References 1. VisionMobile - Site & Blog 2. VisionMobile - Business models of mobile ecosystems - Digital Winners 28 / 29

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  29 / 29 END Dr.-Ing. Eueung Mulyana https://eueung.github.io/ET3010 ET-3010 | Attribution-ShareAlike CC BY-SA