民間企業におけるDXの事例と課題 / 20210623

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ຽؒاۀʹ͓͚Δ%9ͷ ࣄྫͱ՝୊ ඇެ։ηϛφʔ QSFTFOUFECZ!ZV[VUBT

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ɹ4QFBLFS 4IP:PLPZBNB !ZV[VUBT $FSUJpFE4DSVN.BTUFSೝఆεΫϥϜϚελʔ ʙ $FSUJpFE4DSVN1SPEVDU0XOFSೝఆϓϩμΫτΦʔφʔ ʙ 1Z$PO+1ϕεττʔΫΞϫʔυ༏ल৆ ʮ1ZUIPOͱ#JH2VFSZʹΑΔ෼ੳج൫ͷ%FW0QTʯ %FWFMPQFST4VNNJU4VNNFSΞϯέʔτຬ଍౓Ґ ʮࣄۀͷάϩʔεΛࢧ͑Δ%BUB0QTͷݱ৔ʯ ,JOEMFਓؾ౓ϥϯΩϯάҐ ೥݄೔ ʰσʔλϚωδϝϯτ͕෼ͰΘ͔Δຊʱ ΠϯϓϨε3%/FYU1VCMJTIJOHച্Ґ ೥݄ ʰݸਓ։ൃΛ͸͡ΊΑ͏ʂʱ ೔ܦ࢈ۀ৽ฉ໘ ೥݄೔ ΄͔

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ຊࢿྉʹ͓͚Δ%9ͷఆٛ %9୆಄ͷഎܠ ຽؒاۀʹ͓͚Δ%9ࣄྫ ຽؒاۀʹ͓͚Δ%9ͷ՝୊ ճཡ൘%9ͷ௅ઓ ɹຊ೔ͷΞδΣϯμ

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ʮϏδωεύʔιϯͷͨΊͷ%9ೖ໳ߨ࠲Τοηϯε൛ʯʢதࢁ৺ଠࢯɺʣ IUUQTXXXTMJEFTIBSFOFU5PLPSPUFO/BLBZBNBEY ɹ%9ͱ͸Կʁ

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ʮϨϯλϧϏσΦΛ༣ૹ͢Δࣄۀʯ Ξφϩά ͔Β ʮ8ಈը഑৴ϓϥοτϑΥʔϜʯ σδλϧ ʹํ޲స׵ͨ͠ຽؒاۀ ɹ౰ॳͷํ޲ੑʜʜʁ IUUQTCSBOEOFUqJYDPNFOBTTFUT

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ࢿྉʹΑͬͯ%9ͷείʔϓ͸ҟͳΔ͕ɺ͍ͣΕ΋ྨࣅͷεςοϓΛ૝ఆ ɹݱࡏͷओྲྀͳղऍ ʮ%9ϨϙʔτʢதؒऔΓ·ͱΊʣʯʢܦࡁ࢈ۀলɺʣ IUUQTXXXNFUJHPKQQSFTT IUNM ʮۀ຿ϓϩηεશମͷσδλϧԽʯʢ෢಺ढ़հࢯɺʣ IUUQTOPUFDPNUTIVOTLOODDB

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ɹຊࢿྉʹ͓͚Δ%9 ᶃπʔϧͷσδλϧԽ ᶄϓϩηεͷσδλϧԽ ᶅϏδωεͷσδλϧԽ

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ຊࢿྉʹ͓͚Δ%9ͷఆٛ %9୆಄ͷഎܠ ຽؒاۀʹ͓͚Δ%9ࣄྫ ຽؒاۀʹ͓͚Δ%9ͷ՝୊ ճཡ൘%9ͷ௅ઓ ɹຊ೔ͷΞδΣϯμ

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ʮܦӦͷΞδϦςΟΛࢧ͑Δ%FW0QTͱ૊৫ʯʢࢤాҰໜࢯɺʣΛ΋ͱʹՃච IUUQTXXXTMJEFTIBSFOFUSFDSVJUDPKQEFWPQT ɹ*5͕ϏδωεՁ஋ʹ௚݁͢Δ࣌୅ #J[ɿΫʔϙϯࡶࢽͰ୳͢ *5ɿऔҾઌ؅ཧγεςϜ #J[ɿΫʔϙϯࡶࢽͰ୳͢ *5ɿ8Ͱ΋ళΛ୳ͤΔ #J[*5ɿۭ੮ݕࡧˠ༧໿ ʢࢴഔମ΍ి࿩Λڬ·ͳ͍ʣ ྫɿҿ৯ళΛ୳͢ 4PGUXBSFͷ໾ׂ 4PGUXBSF΁ͷཁٻ ࠷దख๏ɾ৅௃֓೦ ࣌୅ #VTJOFTTͱ*5ͷ ؔ܎ੑ

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ʮ%9ͷશମ૾Λ͔ͭ΋͏ʯʢݹ৓޼ࢯɺʣ IUUQTOPUFDPNUBLVNJ@LPKPOOCCECCFF ɹ͋ΒΏΔۀ຿ྖҬʹιϑτ΢ΣΞ͕հࡏ

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ʮY0QTΤϯδχΞ͕ελʔτΞοϓͷ੒௕ͷݪಈྗͱͳΔ೔ʯʢഅాོ໌ࢯɺʣ IUUQTXXXTMJEFTIBSFOFUUBLBVNBEBYPQT ɹϓϩμΫτվળͷྗֶ͕શํҐʹ֦େ

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ɹຽؒاۀͷݱ࣮ ೔ຊܦࡁ৽ฉɺ OJLLFJDPNBSUJDMF%(9;206$74"$ ʮ೔ຊاۀͷ%9औΓ૊Έ࣮ଶௐࠪʯ ΞϏʔϜίϯαϧςΟϯάɺ OJLLFJDPNBSUJDMF%(9;206$74"$

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ຊࢿྉʹ͓͚Δ%9 %9୆಄ͷഎܠ ຽؒاۀʹ͓͚Δ%9ࣄྫ ຽؒاۀʹ͓͚Δ%9ͷ՝୊ ճཡ൘%9ͷ௅ઓ ɹຊ೔ͷΞδΣϯμ

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ɹຊࢿྉʹ͓͚Δ%9 ࠶ܝ ᶃπʔϧͷσδλϧԽ ᶄϓϩηεͷσδλϧԽ ᶅϏδωεͷσδλϧԽ

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ɹᶃπʔϧͷσδλϧԽ Ӧۀ ళฮ खாʹ ঎ஊϝϞ ˠ 4BMFTGPSDFͰ ه࿥ ஫จ༻ࢴʹ ه࿥ ˠ J1BEͷ ϨδΞϓϦ ๏຿ ϛʔςΟϯά ܖ໿ॻΛ ༣ૹ ˠ %PDV4JHOͰ క݁ ձ࿩಺༰Λ ೴಺อଘ ˠ (PPHMF%PDTʹ ٞࣄ࿥Λ࢒͢

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ྫɿ໎࿭౤ߘͷݕ஌ ϦΫϧʔτ ɾΦϖϨʔλʔ͕໨ࢹͰશͯͷ౤ߘΛνΣοΫ͢Δͷ͸ࠔ೉ ɾ௨ใΛτϦΨʔʹνΣοΫ͢Δӡ༻ ΧελϚʔ͸ෆշͳମݧΛͨ͋͠ͱʹ௨ใ ɾࣗಈݕ஌ˍީิऀϦετ࡞੒ͷγεςϜΛߏஙͯ͠ϓϩΞΫςΟϒʹνΣοΫ ɹᶄϓϩηεͷσδλϧԽ ྫ ˞͋͘·ͰαϯϓϧΠϝʔδͰ͢ɻ೥ͷొஃࢿྉ͔ΒҾ༻ɻ

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ྫɿਓࡐѺટࣄۀͷཤྺνΣοΫࣗಈԽ -BODFST ɾաڈͷίϛϡχέʔγϣϯΛ֬ೝ͢Δ͜ͱͰɺީิऀଧ਍લʹΞϯϚονΛ๷͙ ɾࣾ಺ʹࢄࡏ͍ͯ͠ΔਓࡐσʔλΛ౷߹͠ɺϘλϯͭͰݕࡧͰ͖ΔΑ͏ʹγεςϜԽ ɾ୲౰ऀͷࣗॿ౒ྗʹґଘ͍ͯͨ͠ˠγεςϜԽʹΑͬͯ҆ఆ඼࣭Λ࣮ݱՄೳʹ͢Δ ɹᶄϓϩηεͷσδλϧԽ ྫ ˞͋͘·ͰαϯϓϧΠϝʔδͰ͢ɻ೥ͷϒϩά͔ΒҾ༻ɻ

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ྫɿϥδΦہͷ൪૊ΛϙουΩϟετʹ഑৴ 1JU1B ɾ஍Ҭݶఆ͔Βੈքத΁ͱର৅ϦεφʔΛ֦େ ɾ࠶ੜঢ়گΛϞχλϦϯά͢Δ͜ͱͰɺσʔλۦಈͷ൪૊اըΛՄೳʹ͢Δ ɹᶅϏδωεͷσδλϧԽ ˞͋͘·ͰαϯϓϧΠϝʔδͰ͢ɻ೥ͷొஃࢿྉɺ೥ͷϒϩά͔ΒҾ༻ɻ

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ຊࢿྉʹ͓͚Δ%9 %9୆಄ͷഎܠ ຽؒاۀʹ͓͚Δ%9ࣄྫ ຽؒاۀʹ͓͚Δ%9ͷ՝୊ ճཡ൘%9ͷ௅ઓ ɹຊ೔ͷΞδΣϯμ

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໨ͷલͷϏδωεΛճ͢ʹ͸ ୹ظతͳࢹ఺Λ༏ઌͤ͟ΔΛಘͳ͍ ɹ՝୊ᶃ2$%4ͷτϨʔυΦϑ ௕ظࢹ఺ ඼࣭ɿ2VBMJUZɺൣғɿ4DPQF Ӧۀ؅ཧγεςϜΛಋೖ͢Δ 👍ళฮԣஅͰσʔλΛڞ༗Ͱ͖Δ 👎։ൃɾอकʹඅ༻ɾظ͕͔͔ؒΔɺ ɹ࡞ͬͨ΋ͷ͕࢖ΘΕΔอূ͸ͳ͍ ୹ظࢹ఺ අ༻ɿ$PTUɺೲظɿ%FMJWFSZ खாʹهೖ͢Δ 👍ϖϯͱࢴ͚ͩͰ։࢝Ͱ͖Δ 👎هೖ࿙Ε΍ޡهೖ͕ى͖΍͍͢ɺ ɹଞγεςϜ͔ΒࢀরͰ͖ͳ͍

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ɹ՝୊ᶄαΠϩԽʹΑΔରཱߏ଄ ෼ੳ෦໳ σʔλ͕ೖྗ͞Ε͍ͯͳ͍ͱ ΤϦΞઓུΛཱͯΒΕͳ͍ Ӧۀ෦໳ σʔλೖྗΑΓ΋঎ஊʹ ࣌ؒɾ࿑ྗɾ಄೴Λׂ͖͍ͨ σʔλͷྲྀΕ ӡ༻ɾอक෦໳ τϥϒϧ͕গͳ͍ͱ ධՁ͞ΕΔ اըɾ։ൃ෦໳ มԽΛओಋ͢Δͱ ධՁ͞ΕΔ γεςϜ΍ۀ຿ มԽॏࢹ ҆ఆॏࢹ ྫ ྫ ೖྗ ࢀর

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վળ͞Εͳ͍··ͩͱঃʑʹधڅΪϟοϓ͕޿͕Δ ɾ૊৫ɿܧଓతʹ࿑ྗɺظؒɺඅ༻Λ౤Լ͢Δඞཁ͕͋Δ ɾݸਓɿมֵ͸ධՁ͞Ε΍͍͢Ұํɺܧଓվળ͚ͩͰ͸ঢڅ͠ʹ͍͘ ɹ՝୊ᶅܧଓతվળͷܽ೗ धཁ ڙڅ ࣌ؒ ಋೖ͠·ͨ͠ʂ ϝϯςφϯε Τϯϋϯε ඼࣭ˍείʔϓ

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30*ΛٻΊΔͱௐࠪʹ͢ΒணखͰ͖ͳ͍ ɹ՝୊ᶆ޿େͳӨڹൣғ

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%FTJHO%FWFMPQʹ࿑ྗɾظؒɾඅ༻Λ౤Լ͢Δඞཁ͕͋Δ ɹ՝୊ᶇ%FTJHO%FWFMPQͷෆ଍ ΠϯηϯςΟϒ ঎ஊه࿥Λσʔλͱͯ͠ ೖྗͨ͘͠ͳΔཧ༝ ೖྗ͢Δҙຯ͕ͳ͍ ೔෷͍ͰڅྉΛ ड͚औΕΔ #FGPSF "GUFS ؆୯ʹσʔλೖྗͰ͖Δ ΠϯλʔϑΣΠε Ͳ͏΍ͬͯೖྗ͢Δ͔ Α͘෼͔Βͳ͍ ঎ஊΛΞϓϦͰ࿥Ի ˠࣗಈͰೖྗ͞ΕΔ 69 FH

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ྫɿଞγεςϜ͔ΒࢀরͰ͖ΔਓࣄϚελ͕ͳ͍ͱɺ ɹɹࣾ಺γεςϜ͕૿͑ΔͨͼʹΞΧ΢ϯτ؅ཧͷखಈۀ຿͕ൃੜ͢Δ ɹ՝୊ᶈσʔλج൫͕ͳ͍ σʔλ౷߹ ࿑ྗ ظؒ අ༻ ɾۀ຿վֵ ɾγεςϜ։ൃ ɾπʔϧಋೖ ސ٬Ϛελ ঎඼Ϛελ ਓࣄϚελ ӦۀΛ%9 ੡଄Λ%9 ௐୡΛ%9 ܦཧΛ%9 ๏຿Λ%9 ൢଅΛ%9 ձٞΛ%9

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ɹ՝୊ᶉମ੍ߏங͕ࠔ೉ ಺੡ ɾઈରతͳ಄਺͕଍Γͳ͍ ɾ࠾༻ˠҭ੒ˠධՁʹظؒˍ࿑ྗ͕͔͔Δ ɾ༏लͳਓࡐ͸ࠓͷίΞࣄۀʹඞཁෆՄܽ ɾ୹ظؒͰධՁͰ͖ΔҊ݅Λ༏ઌ͢Δྗֶ ɾࣾ಺ಈ޲ʹӨڹΛड͚ͯ޻਺͕ෆ҆ఆ ɾεςʔΫϗϧμʔ͕ଟ༷ ɹˠϓϩδΣΫτϚωδϝϯτͷ೉қ౓͕ߴ͘ͳΔ ɹˠ༏लͳϓϩδΣΫτϚωʔδϟʔͷ૪ୣઓ ɾಉ͘͡धཁաଟ ɾ୯Ձ͸ߴ͘ͳΓ͕ͪ ɾ༏लͳਓࡐ͸ଞࣾͱ૪ୣઓ ɾμϥμϥͱ࢓ࣄΛ৳͹͢ྗֶ ɾۀ຿ཧղ΍ࣾ಺ௐ੔͕นʹͳΔ ֎஫ ϋΠϒϦου

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ɹ՝୊ᶊओಋऀ͕ෆࡏ ੒ޭύλʔϯ ೉͠͞ τοϓ μ΢ϯ ɾ$07*%ͰϖʔύʔϨεˍ ɹςϨϫʔΫ͕ਐΜͩاۀ ɾҙࢥܾఆͱਪਐʹ׳Ε͍ͯͳ͍ͱ ɹࣾ಺શମ͕େࠞཚ ɾϑΥϩϫʔγοϓ͕ඞཁ ɾτοϓ͸શ෦Λݟ੾Εͳ͍ ϘτϜ Ξοϓ ɾҰ෦ͷ෦໳͕ಠࣗ༧ࢉͰࢼ͠ɺ ɹ੒ޭମݧΛಘ͔ͯΒࣾ಺ʹల։ ɾγϟυʔ*5ͷԆ௕Ͱط੒ࣄ࣮Λ ɹ΋ͱʹެࣜಋೖ ɾ෦໳ؒͷڠྗ΍ରཱͳͲ ɹަবήʔϜ͕ੜ͕ͪ͡ ɾτϥϒϧൃੜ͕࣌൵ࢂʹͳΔ ɹʹϦεΫ͕େ͖͗͢Δ

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ʮϝʔϧ͕͋Δͷʹ௥ՃίετΛࢧ෷ͬͯ4MBDLΛಋೖ͢Δͷ͸ͳͥʁʯ ʮΘ͟Θ͟νϟοτπʔϧΛ࢖͏ඞཁ͋Δʁʯʮผʹࠔ͍ͬͯͳ͍ΑͶʁʯ ʮ᜛ٞʹग़͔͢Β4MBDLಋೖͷ30*ʹ͍ͭͯઆ໌ࢿྉΛ࡞͓͍ͬͯͯʯ ɹ՝୊ᶋແବݣ͍ͱࢴҰॏ ແବ࢖͍ͱͷҧ͍Λઆ໌ˍ൑அ͠ʹ͍͘ ɾ୹ظˍ୯ମͰ͸30*Ͱਖ਼౰ԽͰ͖ͳ͍ ɾ௕ظˍԣஅͷ30*ʹ͸આಘྗ͕ͳ͍ ෆ࣮֬ੑ͕ߴ͍ͷ΋ࣄ࣮ ྫ 3FUVSO ࡟ݮ޻਺ ਓ਺ ਓ݅අ Y Y *OWFTUNFOU ಋೖ ਓ݅අ ར༻ ίετ ࿙Ӯ ϦεΫ

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ɹ՝୊ᶌεϥοΫ ΏͱΓ Λอͯͳ͍ όοΫϩάͰ Ұݩ؅ཧ͢Δ ۓٸରԠ ࠓظച্61 ࠓظച্61 ച্61 ച্61 σδλϧԽ ॲ ཧ Մ ೳ ࿮ʹೖΒͳ͍ ϙʔτϑΥϦΦ ମ੍ Λ෼͚Δ σδ λϧ Խ # $ ఆظతʹ$ෆཁͷٞ࿦ ʮ੺ࣈΛਨΕྲྀ͢ʯ ʮݱ৔Λ஌Βͳ͍ʯ σ σ σ # $ ֤νʔϜʹ վળ޻਺Λஔ͘ ʮਐ௙͋Γ·ͤΜʯ ύʔΩϯιϯͷ๏ଇ όοϑΝΛ৯͍௵͢ " " ஗ Ԇ Ϧιʔε֬อͷ໰୊ τοϓμ΢ϯํࣜ ϘτϜΞοϓํࣜ

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ɾ%9ʹ͸ʮ࿑ྗʯʮظؒʯʮඅ༻ʯ͕ඞཁ ɾ߹ཧతʹ൑அ͢Δͱʮࠓͷ··Ͱ0,ʯʹؕΓ΍͍͢ ɾӸප΍ڝ߹ͳͲͷ1&45ཁҼ͕มԽΛޙԡ͢͠Δ ɾࠜຊతʹ͸ʮมԽͰ͖Δ૊৫ʯ΁ͷมԽ͕ٻΊΒΕΔ ɹ՝୊ᶃʙᶌͰݴ͑Δ͜ͱ Ͱ͸ɺͲ͏ͨ͠Β͍͍ʁ

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ɹଓ͖͸8Ͱʂ

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ຊࢿྉʹ͓͚Δ%9 %9୆಄ͷഎܠ ຽؒاۀʹ͓͚Δ%9ࣄྫ ຽؒاۀʹ͓͚Δ%9ͷ՝୊ ճཡ൘%9ͷ௅ઓ ɹຊ೔ͷΞδΣϯμ

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ɹςϨϫʔΫ࣌୅ͷճཡ൘͕ඞཁ ʢ࢈ܦ৽ฉɺ೥ʣ IUUQTXXXTBOLFJDPNBSUJDMF $/(8&/23+"&6-..+5*5;* 4BB4͕ଟ͗ͯ͢௨஌͕ࢄࡏ ʮͲΕ͕ະରԠʁʯʮԿ͔๨Ε͍ͯͳ͍ʁʯ ʮ4BB4ۀքϨϙʔτʯ ʢεϚʔτΩϟϯϓɺ೥ʣ IUUQTMQCPYJMKQ

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ɹճཡ൘%9ϓϥοτϑΥʔϜ ਓࣄϚελ ֤छਃ੥πʔϧ ۈଵɾܦඅ Ξφ΢ϯε ج൫ ड ৴ ˣ ֬ ೝ ˣ ର Ԡ Ξφ΢ϯε഑৴ ֎ ෦ ࿈ ܞ ػ ؔ γ ε ς Ϝ ࿈ ܞ ख ಈ ೖ ྗ 8αΠτ .45FBNT 4MBDL -*/& ֎ ෦ ࿈ ܞ ࣾ಺αΠτ ຒ ࠐ

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