Type at Scale - Speaker Deck

Tweet

Tweet

Slide 1

Slide 1 text

No content

Slide 2

Slide 2 text

AN INSIDE LOOK AT TYPOGRAPHY AT FACEBOOK TYPE AT SCALE

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

No content

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

FACEBOOK STARTS USING HELVETICA FOR EVERYTHING… AND YOU WON’T BELIEVE WHAT HAPPENS NEXT! † Not actually true †

Slide 14

Slide 14 text

No content

Slide 15

Slide 15 text

“In short, Helvetica has almost none of THE characteristics that are required for readability at small sizes or long passages: rhythm, openness, moderate letterspacing, moderate contrast.” — Stephen Coles

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

No content

Slide 19

Slide 19 text

No content

Slide 20

Slide 20 text

SCALE

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

719,000,000 2.5BILLI*N

Slide 24

Slide 24 text

719,000,000 2.5BILLI*N

Slide 25

Slide 25 text

INSPIRED

Slide 26

Slide 26 text

CONSISTENCY

Slide 27

Slide 27 text

************ ***UTILITY** *********EFF ICIENCY*****

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

INFRASTRUCTURE******* **ACCESS************* *****************SURF ACES***************** ********PEOPLE*******

Slide 30

Slide 30 text

SIMPLE HARD WORKING

Slide 31

Slide 31 text

$

Slide 32

Slide 32 text

NOTHING AT FACEBOOK IS SOMEONE ELSE’S PROBLEM

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

PERFORMANCE ************* CAPABILITIES

Slide 36

Slide 36 text

83.24 Kb NEUE FRUTIGER THIN WEB FONT (TTF)

Slide 37

Slide 37 text

Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa Melayu Basa Jawa Bisaya Bosanski Català Čeština Cherokee Cymraeg Dansk Davvisámegiella Deutsch Eesti English (India) English (UK) English (US) Español Español (Chile) Español (Colombia) Español (España) Español (México) Español (Venezuela) Esperanto Euskara Filipino Føroyskt Français (Canada) Français (France) Frysk Gaeilge Galego Guarani Hindi (Hinglish) Hrvatski isiNdebele isiXhosa isiZulu Íslenska Italiano Kinyarwanda Kiswahili Kurdî Latviešu Lietuvių Limburgs lingua latina Magyar Malagasy Malti Nederlands Nederlands (België) Norsk (bokmål) Norsk (nynorsk) O’zbek Polski Português (Brasil) Português (Portugal) Qhichwa Română Rumantsch Shona Shqip Slovenčina Slovenščina Suomi Svenska Tiếng Việt tlhIngan-Hol Türkçe Ελληνικά Ἑλληνική ἀρχαία Беларуская Български Қазақша Македонски Монгол Русский Српски Татарча тоҷикӣ Українська ქართული Հայերեն ﺔﻴﺑﺮﻌﻟا ودرا תירבע ש یﺪﻧەوﺎﻧ ﯽﯾدرﻮﮐ ﯽﺳرﺎﻓ ﻮﺘښﭘ नेपाली मराठी सं कृतम् िह दी िह दी (मॉडन) বাংলা ਪੰਜਾਬੀ ગુજરાતી ଓଡ଼ିଆ தமிழ் తెలుగు ಕನ್ನಡ മലയാളം සිංහල ภาษาไทย မြန်မာဘာသာ ភាសាខ្មែរ 한국어 中文 (台灣) 中文(简体) 中文(香港) 日本語

Slide 38

Slide 38 text

Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa Melayu Basa Jawa Bisaya Bosanski Català Čeština Cherokee Cymraeg Dansk Davvisámegiella Deutsch Eesti English (India) English (UK) English (US) Español Español (Chile) Español (Colombia) Español (España) Español (México) Español (Venezuela) Esperanto Euskara Filipino Føroyskt Français (Canada) Français (France) Frysk Gaeilge Galego Guarani Hindi (Hinglish) Hrvatski isiNdebele isiXhosa isiZulu Íslenska Italiano Kinyarwanda Kiswahili Kurdî Latviešu Lietuvių Limburgs lingua latina Magyar Malagasy Malti Nederlands Nederlands (België) Norsk (bokmål) Norsk (nynorsk) O’zbek Polski Português (Brasil) Português (Portugal) Qhichwa Română Rumantsch Shona Shqip Slovenčina Slovenščina Suomi Svenska Tiếng Việt tlhIngan-Hol Türkçe Ελληνικά Ἑλληνική ἀρχαία Беларуская Български Қазақша Македонски Монгол Русский Српски Татарча тоҷикӣ Українська ქართული Հայերեն ﺔﻴﺑﺮﻌﻟا ودرا תירבע ש یﺪﻧەوﺎﻧ ﯽﯾدرﻮﮐ ﯽﺳرﺎﻓ ﻮﺘښﭘ नेपाली मराठी सं कृतम् िह दी िह दी (मॉडन) বাংলা ਪੰਜਾਬੀ ગુજરાતી ଓଡ଼ିଆ தமிழ் తెలుగు ಕನ್ನಡ മലയാളം සිංහල ภาษาไทย မြန်မာဘာသာ ភាសាខ្មែរ 한국어 中文 (台灣) 中文(简体) 中文(香港) 日本語

Slide 39

Slide 39 text

14.9 MB ARIAL UNICODE MS (WOFF)

Slide 40

Slide 40 text

PREDICT ABILITY

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

PEOPLE

Slide 43

Slide 43 text

******** ** OPPORTUNITY

Slide 44

Slide 44 text

80% OUTSIDE USA CANADA

Slide 45

Slide 45 text

“EMERGING COUNTRIES ARE HUNGRY FOR A BETTER WEB EXPERIENCE. COMPANIES THAT DELIVER ONE WILL BE REWARDED.” http://www.theatlantic.com/technology/archive/2014/07/how-fonts-reveal-the-many-new-users-of-the-internet/375230/

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

HOW YOU MIGHT FEEL BY NOW

Slide 48

Slide 48 text

No content

Slide 49

Slide 49 text

No content

Slide 50

Slide 50 text

No content

Slide 51

Slide 51 text

No content

Slide 52

Slide 52 text

No content

Slide 53

Slide 53 text

No content

Slide 54

Slide 54 text

No content

Slide 55

Slide 55 text

No content

Slide 56

Slide 56 text

No content

Slide 57

Slide 57 text

No content

Slide 58

Slide 58 text

No content

Slide 59

Slide 59 text

No content

Slide 60

Slide 60 text

No content

Slide 61

Slide 61 text

No content

Slide 62

Slide 62 text

No content

Slide 63

Slide 63 text

No content

Slide 64

Slide 64 text

No content

Slide 65

Slide 65 text

No content

Slide 66

Slide 66 text

Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. 12/16 PT Regular abcdefghijklmnopqrstuvwxyz áăâäæǽàāąãåǻćčçĉċďđéĕěêëėèēęğĝģġħĥíĭîïìĩīįijĵķĺľļl·łńňņñóŏôöœòőō øǿõŕřŗśšşŝșßŧťţúŭûüùűūųůũẁŵẅẃỳŷÿýźžżабвгдежзийклмнопрстуф хцчшщъыьэюяѐґёђћѓєѕіїјљњќѝўџ ABCDEFGHIJKLMNOPQRSTUVWXYZ ÁĂÂÄÆǼÀĀĄÃÅǺĆČÇĈĊĎĐÉĔĚÊËĖÈĒĘĞĜĢĠĦĤÍĬÎÏİÌĨĪĮIJĴĶĹĽ ĻL·ŁŃŇŅÑÓŎÔÖŒÒŐŌØǾÕŔŘŖŚŠŞŜȘŦŤŢÚŬÛÜÙŰŪŲŮŨẀ ŴẄẂỲŶŸÝŹŽŻАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬ ЭЮЯЀҐЁЂЋЃЄЅІЇЈЉЊЌЍЎЏ §$¢£¥€&!?#0123456789%‰¼½¾ []{}()ÐŊÞðŋþ¡¿†‡ƒ∫ﬁﬂ∂√/\∆Ω∏∑⁄ ◊|¦µπ‹›«»¤−×÷+±=≠¬≈~∞^<>≤≥@ ™ • - – — : ; , ‚ „ . . . . _ * ‘ ’ “ ” ¹ ² ³ Like 23 personnes aiment ça Zoek naar mensen, plaatsen en dingen Gefällt mir Тражи људе, места и ствари #HASHTAG Inspirado em dispositivos móveis Regular

Slide 67

Slide 67 text

Connect and Share Camera Suche nach Personen, Orten und Dingen töllöttää Ищите друзей, места или предметы Messenger ¿Qué estás pensando? Semibold Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. 12/16 PT Semibold abcdefghijklmnopqrstuvwxyz áăâäæǽàāąãåǻćčçĉċďđéĕěêëėèēęğĝģġħĥíĭîïìĩīįijĵķĺľļl·łńňņñóŏôöœò őōøǿõŕřŗśšşŝșßŧťţúŭûüùűūųůũẁŵẅẃỳŷÿýźžżабвгдежзийклмнопр стуфхцчшщъыьэюяѐґёђћѓєѕіїјљњќѝўџ ABCDEFGHIJKLMNOPQRSTUVWXYZ ÁĂÂÄÆǼÀĀĄÃÅǺĆČÇĈĊĎĐÉĔĚÊËĖÈĒĘĞĜĢĠĦĤÍĬÎÏİÌĨĪĮIJĴĶĹĽĻL ·ŁŃŇŅÑÓŎÔÖŒÒŐŌØǾÕŔŘŖŚŠŞŜȘŦŤŢÚŬÛÜÙŰŪŲŮŨẀŴẄ ẂỲŶŸÝŹŽŻАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬ ЭЮЯЀҐЁЂЋЃЄЅІЇЈЉЊЌЍЎЏ §$¢£¥€&!?#0123456789%‰¼½¾ []{}()ÐŊÞðŋþ¡¿†‡ƒ∫ﬁﬂ∂√/\∆Ω∏∑⁄ ◊|¦µπ‹›«»¤−×÷+±=≠¬≈~∞^<>≤≥@ ™ • - – — : ; , ‚ „ . . . . _ * ‘ ’ “ ” ¹ ² ³

Slide 68

Slide 68 text

No content

Slide 69

Slide 69 text

WE MAKE MISTAKES AND TRY AGAIN

Slide 70

Slide 70 text

7

Slide 71

Slide 71 text

No content

Slide 72

Slide 72 text

THANK YOU