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PrimaShop WordPress Theme Documentation
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WooCommerce – Reports Management
The orders section (WooCommerce > Reports) in WooCommerce gives you the ability to see your stores
performance from month to month using graphs and stats. Currently the reports section comprises of 4
sections; sales, coupons, customers and stock.
Sales Reports
Sales reports are for viewing sales amounts and totals, as well as viewing top sellers and top earners. There are several
sub-sections of reports shown below.
Coupon Reports
The coupons report section contains an overview of total orders containing coupons, percent of orders containing
coupons, total coupon discount, most popular coupons, greatest discount amount
Customer Reports
The customers report section contains an overview of total customers, total customer sales, total guest sales, total
customer orders, total guest orders, average orders per customer
Stock Reports
Stock reports list your low stock and out of stock items as well as the actual quantity left in stock.
source: http://docs.woothemes.com/document/reports/