WCUS - The importance of information architecture

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THE IMPORTANCE OF INFORMATION ARCHITECTURE WORDCAMP USA 2017 // NASHVILLE MONIQUE DUBBELMAN // @BOEMEDIA

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MONIQUE DUBBELMAN @BOEMEDIA 1971 2007 2011

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WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD IA

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WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD IA

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WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD IA

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WHAT IS IT? WHY IS IT IMPORTANT? INFORMATION SYSTEMS GOOD IA

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WHAT IS IT?

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BECAUSE YOU DON’T SEE IT DOESN’T MEAN IT ISN’T IMPORTANT

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BECAUSE YOU DON’T SEE IT DOESN’T MEAN IT ISN’T IMPORTANT

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BECAUSE YOU DON’T SEE IT DOESN’T MEAN IT ISN’T IMPORTANT

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WHAT ARE YOU BUILDING?

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INFORMATION ARCHITECTURE MAKES INFORMATION FINDABLE & UNDERSTANDABLE

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BASIC CONCEPTS OF IA Image: Ursus Wehrli

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INFORMATION STRUCTURING ORGANISING LABELING

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INFORMATION STRUCTURING ORGANISING LABELING

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INFORMATION STRUCTURING ORGANISING LABELING

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INFORMATION STRUCTURING ORGANISING LABELING

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FINDING  & MANAGING

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WHY IS IT IMPORTANT?

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THE INFORMATION GAP

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AI context content users IA

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AI context content users IA

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AI context content users business goals, funding, politics, culture, technology, resources and constraints IA

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AI context content users business goals, funding, politics, culture, technology, resources and constraints IA

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AI context content users business goals, funding, politics, culture, technology, resources and constraints audience, tasks, needs, information seeking behaviour, experience IA

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AI context content users business goals, funding, politics, culture, technology, resources and constraints audience, tasks, needs, information seeking behaviour, experience IA

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AI context content users business goals, funding, politics, culture, technology, resources and constraints documents, data types, content objects, volume, existing structure audience, tasks, needs, information seeking behaviour, experience IA

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CONTEXT Mission, Vision Strategy

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CONTENT Ownership Format Structure Metadata Volume Dynamism

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USERS

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YOU ARE NOT YOUR USER

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INFORMATION SYSTEMS

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Top-down information architecture

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Bottom-up information architecture

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-1- ORGANISATION SYSTEMS

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Which English word has the most meanings?

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SET

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SET 430 SENSES LISTED

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SET 430 SENSES LISTED

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SET http://www.guinnessworldrecords.com/world-records/english-word-with-the-most-meanings/ 430 SENSES LISTED

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ORGANISATION SCHEMES

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-2- LABELING SYSTEMS

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Contextual links

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Headings

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Navigation labels Index terms Iconic labels

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FOCUS

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FOCUS

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-3- NAVIGATION SYSTEMS

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GLOBAL LOCAL CONTEXTUAL

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SUPPLEMENTAL NAVIGATION

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-4- SEARCH SYSTEMS

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GOOD IA

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AI context content users IA

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Context: clear goals

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Context: clear goals

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THE STUFF INSIDE

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THE STUFF INSIDE

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THE STUFF INSIDE

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Users: the ultimate judge

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Users: the ultimate judge

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https://www.optimalworkshop.com

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NAVIGATION STRESS TEST http://instone.org/navstress

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RESISTANCE

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STRATEGY

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A CUNNING PLAN

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WRAP UP

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MONIQUE DUBBELMAN @BOEMEDIA THANK YOU! RESOURCES https://tinyurl.com/wcus17