Jonathan Moore - My Boss Doesn't Think I'm Strategic

Slide 1

Slide 1 text

My Boss Doesn’t Think I’m Strategic Jonathan Moore speakerdeck.com/nathanless @NathanLess

Slide 2

Slide 2 text

What I do I solve problems and build capabilities About me Technical SEO Consultant

Slide 3

Slide 3 text

#BrightonSEO @nathanless Why are we here?

Slide 4

Slide 4 text

Strategy is a minefield

Slide 5

Slide 5 text

It’s ambiguous

Slide 6

Slide 6 text

There’s a LOT of jargon

Slide 7

Slide 7 text

You’ve got a big list of tasks

Slide 8

Slide 8 text

There are only 35hrs a week

Slide 9

Slide 9 text

#BrightonSEO @nathanless And your boss doesn’t think you’re “strategic”

Slide 10

Slide 10 text

Today is about how to stand out

Slide 11

Slide 11 text

#BrightonSEO @nathanless What is “strategic”?

Slide 12

Slide 12 text

#BrightonSEO @nathanless Strategic is an adjective

Slide 13

Slide 13 text

#BrightonSEO @nathanless Strategic is an adjective Strategy is a noun

Slide 14

Slide 14 text

#BrightonSEO @nathanless My definition of strategic

Slide 15

Slide 15 text

#BrightonSEO @nathanless Imagine you’re designing a house

Slide 16

Slide 16 text

#BrightonSEO @nathanless You start with the big picture

Slide 17

Slide 17 text

#BrightonSEO @nathanless And decide what’s possible

Slide 18

Slide 18 text

#BrightonSEO @nathanless You prioritise what is important

Slide 19

Slide 19 text

#BrightonSEO @nathanless And you work out the details

Slide 20

Slide 20 text

#BrightonSEO @nathanless Whilst thinking about the future

Slide 21

Slide 21 text

#BrightonSEO @nathanless 1. Thoughtful consideration of options 2. Forward-looking perspective 3. Alignment with a bigger plan

Slide 22

Slide 22 text

#BrightonSEO @nathanless What can you do?

Slide 23

Slide 23 text

Three skill areas

Slide 24

Slide 24 text

Four behaviours for each area

Slide 25

Slide 25 text

#BrightonSEO @nathanless Twelve skills to develop 3 x 4 = 12

Slide 26

Slide 26 text

To move you in the right direction

Slide 27

Slide 27 text

#BrightonSEO @nathanless 1) Situational awareness

Slide 28

Slide 28 text

#BrightonSEO @nathanless

Slide 29

Slide 29 text

#BrightonSEO @nathanless Business acumen

Slide 30

Slide 30 text

#BrightonSEO @nathanless Knowing the business and the competition.

Slide 31

Slide 31 text

#BrightonSEO @nathanless Goals. What we are trying to achieve and why.

Slide 32

Slide 32 text

#BrightonSEO @nathanless Internal. Things we control.

Slide 33

Slide 33 text

#BrightonSEO @nathanless External. Things we don’t control.

Slide 34

Slide 34 text

#BrightonSEO @nathanless Constraints. What can’t we do.

Slide 35

Slide 35 text

#BrightonSEO @nathanless Technical learning

Slide 36

Slide 36 text

#BrightonSEO @nathanless Acquiring new skills and knowledge.

Slide 37

Slide 37 text

#BrightonSEO @nathanless Curiosity

Slide 38

Slide 38 text

#BrightonSEO @nathanless What will happen if X changes?

Slide 39

Slide 39 text

#BrightonSEO @nathanless Learning on the fly

Slide 40

Slide 40 text

#BrightonSEO @nathanless Learning quickly when facing new problems.

Slide 41

Slide 41 text

#BrightonSEO @nathanless Unknown. Unknowns.

Slide 42

Slide 42 text

#BrightonSEO @nathanless

Slide 43

Slide 43 text

#BrightonSEO @nathanless

Slide 44

Slide 44 text

#BrightonSEO @nathanless 2) Creating solutions

Slide 45

Slide 45 text

#BrightonSEO @nathanless Dealing with ambiguity

Slide 46

Slide 46 text

#BrightonSEO @nathanless Make decisions without knowing the full picture.

Slide 47

Slide 47 text

#BrightonSEO @nathanless

Slide 48

Slide 48 text

#BrightonSEO @nathanless Innovation

Slide 49

Slide 49 text

#BrightonSEO @nathanless Having good judgement about what opportunities will work.

Slide 50

Slide 50 text

#BrightonSEO @nathanless

Slide 51

Slide 51 text

#BrightonSEO @nathanless Perspective

Slide 52

Slide 52 text

#BrightonSEO @nathanless Recognising the relationships between channels and business areas.

Slide 53

Slide 53 text

#BrightonSEO @nathanless Creativity

Slide 54

Slide 54 text

#BrightonSEO @nathanless Joining the dots to create a harmonious solution.

Slide 55

Slide 55 text

#BrightonSEO @nathanless Alignment.

Slide 56

Slide 56 text

#BrightonSEO @nathanless 3) Making decisions

Slide 57

Slide 57 text

#BrightonSEO @nathanless Dealing with paradox

Slide 58

Slide 58 text

#BrightonSEO @nathanless What works for client X may not work with client Y.

Slide 59

Slide 59 text

#BrightonSEO @nathanless What works for sector X may not work with sector Y.

Slide 60

Slide 60 text

#BrightonSEO @nathanless What worked six months ago X may not work today.

Slide 61

Slide 61 text

#BrightonSEO @nathanless Say “Yes if…” Instead of “It depends”

Slide 62

Slide 62 text

#BrightonSEO @nathanless Problem solving

Slide 63

Slide 63 text

#BrightonSEO @nathanless Finding effective solutions.

Slide 64

Slide 64 text

#BrightonSEO @nathanless Be known for recommending things that we can implement.

Slide 65

Slide 65 text

#BrightonSEO @nathanless

Slide 66

Slide 66 text

#BrightonSEO @nathanless Prioritisation

Slide 67

Slide 67 text

#BrightonSEO @nathanless What initiatives are going to make the most impact.

Slide 68

Slide 68 text

#BrightonSEO @nathanless Agility

Slide 69

Slide 69 text

#BrightonSEO @nathanless Anticipating future trends and their impact.

Slide 70

Slide 70 text

#BrightonSEO @nathanless Known. Unknowns.

Slide 71

Slide 71 text

#BrightonSEO @nathanless Situational Awareness Creating Solutions Making Decisions Business acumen Dealing with ambiguity Dealing with paradox Technical learning Innovation Problem solving Curiosity Perspective Prioritisation Learning on the fly Creativity Agility

Slide 72

Slide 72 text

#BrightonSEO @nathanless How to develop an action plan

Slide 73

Slide 73 text

#BrightonSEO @nathanless Where do I start?

Slide 74

Slide 74 text

#BrightonSEO @nathanless 1. A behaviour you are untested on 2. A behaviour you want to strengthen

Slide 75

Slide 75 text

#BrightonSEO @nathanless Create a matrix

Slide 76

Slide 76 text

#BrightonSEO @nathanless Business acumen Technical learning Curiosity Learning on the fly Unskilled Skilled

Slide 77

Slide 77 text

#BrightonSEO @nathanless Seek feedback

Slide 78

Slide 78 text

#BrightonSEO @nathanless 1. Where you stand 2. Appreciation 3. Coaching Types of feedback

Slide 79

Slide 79 text

#BrightonSEO @nathanless Situation-Behaviour-Impact™.

Slide 80

Slide 80 text

#BrightonSEO @nathanless Describe the specific situation in which the behaviour occurred. S Describe the actual, observable behaviour. B Describe the impact of the behaviour. I

Slide 81

Slide 81 text

#BrightonSEO @nathanless I think I am doing X. Do you agree?

Slide 82

Slide 82 text

#BrightonSEO @nathanless Business acumen Technical learning Curiosity Learning on the fly Unskilled Skilled Overused skill

Slide 83

Slide 83 text

#BrightonSEO @nathanless Pick a behaviour

Slide 84

Slide 84 text

#BrightonSEO @nathanless 1. A behaviour you are untested on 2. A behaviour you want to strengthen 3. A behaviour you are overusing

Slide 85

Slide 85 text

#BrightonSEO @nathanless Create a development assignment

Slide 86

Slide 86 text

#BrightonSEO @nathanless Use behavioural hooks.

Slide 87

Slide 87 text

#BrightonSEO @nathanless Create an action plan.

Slide 88

Slide 88 text

#BrightonSEO @nathanless When X happens, I’m going to demonstrate Y by doing Z.