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Method Marketing: immersing yourself with your target audience @MethodMarketer https://www.linkedin.com/in/sangitasarkar7 Presented by Sangita Sarkar

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What do these people have in common?

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What is Method Marketing? An approach to growth marketing that immerses one’s self into the product’s brand to understand the perspective of the end user – allowing for a more impactful messaging and positioning through effective distribution channels.

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What is Method Marketing? An approach to growth marketing that immerses one’s self into the product’s brand and audience to understand the perspective of the end user – allowing for a more impactful messaging and positioning through effective distribution channels.

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What are the benefits? š Understand your end user’s needs better š Craft messaging that resonates most effectively with the user š Scale audience by acquiring users from new distribution channels

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Harry Potter: Hogwarts Mystery at A Celebration of Harry Potter 2018

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Tip #1: Put yourself in the shoes of the end user to understand where they live. Unprecedented Growth Non-Traditional Acquisition Channels Traditional UA Channels

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Tip #1: Put yourself in the shoes of the end user to understand where they live. Unprecedented Growth Non-Traditional Acquisition Channels Traditional UA Channels

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Tip #2: Integrate messaging and positioning across all stakeholders to amplify conversion. š Growth Marketing leaders are like conductors of an orchestra š When everyone works toward the same beats, the end results are amplified with higher conversion, installs and revenue

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Tip #3: Take Risks and Embrace Emerging Platforms to reach new audiences šKeep up emerging platforms/trends šBig Risk, Big Rewards šSnapchat, Facebook Watch, IGTV

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SUMMARY OF TIPS š Tip #1: Put yourself in the shoes of the end user to understand where they live š Tip #2: Integrate messaging and positioning across all stakeholders to amplify conversion š Tip #3: Take Risks and Embrace Emerging Platforms to reach new audiences

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Q&A Presented by Sangita Sarkar @MethodMarketer https://www.linkedin.com/in/sangitasarkar7