Ako robím produkty, ktoré by som si chcel sám kúpiť - CodeCon 2018

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CODECON 2018 “Ako robím produkty, ktoré by som si chcel sám kúpiť“ Fero Volár websupport.sk/servery o

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2 Fero Volár Head of server products o SLEDUJ twitter.com/alian

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5 o product management tech UX BIZ

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channel customers operations sales executives 6 o product management Product management support engineering analysts partners marekting

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7 Serverové produkty o VIAC NA websupport.sk/servery VPS Dedikované servery Virtuálne dátové centrum Storage Infraštruktúra Služby Správa serverov Systémový monitoring Zálohovanie know-how Komplexný setup Individuálne riešenia

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idea - product - Maintenance 8

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idea 9

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10 IDEA dlhodobý plán (5 rokov) hackathon Projektinfo (Atlassian Conﬂuence) research ciele budget dodávatelia team tasky a časové odhady (Atlassian JIRA) head o

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product 11

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12 product naming a komunikácia life cycle, UX wireframes, copywriting pricing model Project management web frontend service frontend/backend admin graﬁka lokalizácia (SK, HU, CZ, EN) testovanie návody, školenie, … o

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Maintenance 13

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14 Maintenance 1 Month bugﬁx closing komunikácia (SM, blogpost) sales (B2B) features (backlog) kampane analytika, reporting o

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challenges 15

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16 challenges good enough produktový marketing (B2B) spraviť to jednoduché je ťažké fail fast, learn quick: build, measure, learn, iterate o

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BONUS 17

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18 Blogy, podcasty productplan.com/blog romanpichler.com/blog blog.growthtribe.io mindtheproduct.com producttalk.org cleverpm.com tynerblain.com/blog blog.intercom.com jtbd.info blog.kissmetrics.com useronboard.com Blogy o thisisproductmanagement.com advancedsellingpodcast.com saasbusinesspodcast.com rocketship.fm productpeople.tv packetpushers.net mixergy.com ducttapemarketing.com/blog beyondthetodolist.com Podcasty

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19 knihy, ostatné Sprint - Jak vyřešit velké problémy a otestovat nové myšlenky v pouhých pěti dnech Tvorba business modelů Vydělávejte svými nápady Inspired : How to Create Tech Products Customers Love The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail The Innovator's Solution : Creating and Sustaining Successful Growth When Coﬀee and Kale Compete Product Leadership : How Top Product Managers Launch Awesome Products and Build Successful Teams The Lean Product Playbook : How to Innovate with Minimum Viable Products and Rapid Customer Feedback knihy o A curated list of product management advice for technical people (GitHub) Product Tank Prague (FB group) service design CZSK (FB group) ostatné

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… one more thing 21

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o ďakujem Fero Volár websupport.sk/servery linkedin.com/in/volar fero.volar@websupport.sk