Slide 1

Slide 1 text

@webcampzagreb #wczg THE SHADOW RULER OF UX WebCamp Zagreb October 11th 2019 Color

Slide 2

Slide 2 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg What color is the sky?

Slide 3

Slide 3 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg blue

Slide 4

Slide 4 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 7

Slide 7 text

@webcampzagreb #wczg Ivana Miličić Digital Product Designer Bok!

Slide 8

Slide 8 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 9

Slide 9 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 10

Slide 10 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 11

Slide 11 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 12

Slide 12 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 13

Slide 13 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Have you ever been so angry you saw red? Or felt green with envy? Maybe had the blues sometimes?

Slide 14

Slide 14 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Color perception

Slide 15

Slide 15 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 16

Slide 16 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Color, Environment, and Human Response, Frank H. Mahnke BIOLOGICAL REACTIONS CULTURAL INFLUENCES COLLECTIVE UNCONSCIOUS CONSCIOUS SYMBOLISM-ASSOCIATION FASHIONS, STYLES, AND TRENDS PERSONAL RELATIONSHIP

Slide 17

Slide 17 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Where?

Slide 18

Slide 18 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Every color experience begins as a physiological response to a stimulus of light

Slide 19

Slide 19 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 10.000.000 bit/sec 40 bit/sec

Slide 20

Slide 20 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg ultraviolet 400nm violet indigo blue green yellow orange red 700nm infrared

Slide 21

Slide 21 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Sensation LIGHT cornea rods and cones fovea iris pupil optic nerve fibers lens

Slide 22

Slide 22 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Wavelength (nm) Sensitivity 400 450 S M L 500 550 600 650 700 Trichromacy S M L input output 99,6% 91,3%

Slide 23

Slide 23 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 330.000.000 (~5%) COLOR BLINDNESS

Slide 24

Slide 24 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 25

Slide 25 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Anomalous Trichromacy Sensitivity 400 450 S ML 500 550 600 650 700 S M L input output 0,35% 5%

Slide 26

Slide 26 text

Deuteranomaly Normal color vision

Slide 27

Slide 27 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 28

Slide 28 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 1.300.000.000 people live with some form of vision impairment. VISUAL IMPAIRMENT

Slide 29

Slide 29 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Meet Her Majesty Unconsious!

Slide 30

Slide 30 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 31

Slide 31 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 32

Slide 32 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Culture deeply influence our color perception

Slide 33

Slide 33 text

@webcampzagreb #wczg

Slide 34

Slide 34 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Life experiences and memories shape all our responses

Slide 35

Slide 35 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 36

Slide 36 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 37

Slide 37 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 38

Slide 38 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 39

Slide 39 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Women and men do see things differently

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Color preference continually changes

Slide 42

Slide 42 text

@ive77i @webcampzagreb #wczg

Slide 43

Slide 43 text

@ive77i @webcampzagreb #wczg

Slide 44

Slide 44 text

@ive77i @webcampzagreb #wczg

Slide 45

Slide 45 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 46

Slide 46 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Nothing is seen in isolation

Slide 47

Slide 47 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 48

Slide 48 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 49

Slide 49 text

@ive77i Color - the shadow ruler of UX @itcampro #itcamp19

Slide 50

Slide 50 text

No content

Slide 51

Slide 51 text

No content

Slide 52

Slide 52 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Subjective, emotional, intrinsic and deeply personal Color - the most volatile design element?

Slide 53

Slide 53 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 54

Slide 54 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 55

Slide 55 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 56

Slide 56 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 57

Slide 57 text

Which color scheme matches the theme: Dentists?

Slide 58

Slide 58 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 93% 5% 2% "... the colour is white, white resonates with purity, and I mean everyone wants a white teeth right ?" "I would expect more blue/ minty colours for dentists." "It can be any other field related to science and research..." "Blood and teeth"

Slide 59

Slide 59 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 60

Slide 60 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 61

Slide 61 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 62

Slide 62 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 63

Slide 63 text

Which color scheme matches the theme: Crypto currencies?

Slide 64

Slide 64 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 71% 15% 15% "... I don't think of brown when I think of Crypto" "For crypto I'm thinking deeper greens/blues but out of all three options I'd choose this" "... I'm used to more isometric illustration and gradients." "Looks cool and bright"

Slide 65

Slide 65 text

@ive77i Color - the shadow ruler of UX

Slide 66

Slide 66 text

@ive77i Color - the shadow ruler of UX

Slide 67

Slide 67 text

@ive77i Color - the shadow ruler of UX

Slide 68

Slide 68 text

No content

Slide 69

Slide 69 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Network 2:30 AM 98% GET STARTED Welcome wants to make it fun and simple to be happy. LeanTaas | ZSPAPP sign-up workflow wireframes v1A 1/25 2016 Mascot illustration, warm, positive, bright colors Welcome note, describing the app purpose Indicator of few slides describing core app features User taps button to proceed Network 2:30 AM 98% OR Facebook Twitter (555) 555-1234 email password SIGN UP Already signed up? Sign in I’d like to get to know you! LeanTaas | ZSPAPP sign-up workflow wireframes v1A 1/25 2016 Friendly line of text to initiate sign-up process App collects user cell phone number from system (user can change it if there is a need) User taps on sign-up button to create the account Once user signs-up stays logged in but if app is installed on another iPhone he/she can sign-in with existing account User fills email and password fields Alternative for filling username and password is signing-up with Facebook or Twitter Network 2:30 AM 98% Tell me more about yourself What health system do you belong to? Which doctor do you see there? LeanTaas | ZSPAPP sign-up workflow wireframes v1A 1/25 2016 Conversational dialogue Mascot icon, as it is talking to user Short sentence to encourage user to fill in all requested data Page indicators signal user to swipe forth (and back if needed) LeanTaas | ZSPAPP sign-up workflow wireframes v1A 1/25 2016 Network 2:30 AM 98% Fill the mood meter! Record your fi rst mood and begin seeing how it changes over time. Friendly text as said by mascot why to allow access to social media etc Mascot illustration as it is talking to user Page indicators signal user to swipe forth (and back if needed) Home Network 2:30 AM 98% Some intro text - maybe motivational thought or something like that FRIENDS & FAMILY TOOLS MOOD METER LeanTaas | ZSPAPP overall workflow wireframes v1 1/26 2016 Mascot illustration with motivational random text to start using app Menu button opens sidebar navigation User slides through options and then taps on button to go to selected section Network 2:30 AM 98% FRIENDS & FAMILY TOOLS MOOD METER FRIENDS & FAMILY Friends & Family Feed Contact TOOLS Meditation Booster Journaling Good Day Cards MOOD METER Mood Check Weekly Mood PROFILE SETTINGS 3 10 1 LeanTaas | ZSPAPP overall workflow wireframes v1 1/26 2016 Complete menu navigation Tap on menu icon closes the navigational menu Notifications for new stream posts and tasks Volo idusape llautem ipsam quibus maxim quaturiorem nonsequis nobis sit pedi resciatiis pore comnimaion pro est, sinumquis eati conse Friends & Family Feed Network 2:30 AM 98% All Peri sapictiamus coreped ut aborepedis nos enet poria FROM Friend’s Name FROM Friend’s Name Volo idusape llautem ipsam quibus maxim quaturiorem nonsequis quibus maxim LOL FROM Friend’s Name FROM Friend’s Name COOL USER TAG CONTACT FRIEND FROM Friend’s Name USER TAG 2 Photos Videos Texts LeanTaas | ZSPAPP overall workflow wireframes v1 1/26 2016 Opens navigation User can see complete feed or categories. Current category has an indicator below. New post indicator Tap on each post enlarges it Current screen title Opens search Who sent the post Floating button for sending request to a friend Volo idusape llautem ipsam quibus maxim quaturiorem nonsequis nobis sit pedi resciatiis pore comnimaion pro est, sinumquis eati conse Friends & Family Feed Network 2:30 AM 98% All Peri sapictiamus coreped ut aborepedis nos enet poria FROM Friend’s Name FROM Friend’s Name Volo idusape llautem ipsam quibus maxim quaturiorem nonsequis quibus maxim LOL FROM Friend’s Name FROM Friend’s Name COOL USER TAG FROM Friend’s Name USER TAG 2 Photos Videos Texts Your friend/family member could use a funny video, a cool picture, or even just a short text. You can simply reply to this message with a quick note of support and we’ll be sure they get it! Cancel Send Friends name (555) 555-4321 LeanTaas | ZSPAPP overall workflow wireframes v1 1/26 2016 Friend name (and picture) is shown after user choose him Sends request to friend via SMS Cancel request

Slide 70

Slide 70 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 71

Slide 71 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 72

Slide 72 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 10s Where would you click to order food?

Slide 73

Slide 73 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 10s Where would you click to order food?

Slide 74

Slide 74 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 75

Slide 75 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 3s Where would you click to order food?

Slide 76

Slide 76 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 3s Where would you click to order food?

Slide 77

Slide 77 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 10s 85% participants said the action was clearer 3s

Slide 78

Slide 78 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Which button color you feel as the most suitable?

Slide 79

Slide 79 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Which button color you feel as the most suitable? 0% 86% 14%

Slide 80

Slide 80 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 81

Slide 81 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 11s Where would you click to confirm the task?

Slide 82

Slide 82 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 11s Where would you click to confirm the task?

Slide 83

Slide 83 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 84

Slide 84 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Working with COLOR

Slide 85

Slide 85 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 10.000.000 16.777.216 UNIQUE COLORS

Slide 86

Slide 86 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 87

Slide 87 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg R - how red it is G - how green it is B - how blue it is 0-255 0-255 0-255

Slide 88

Slide 88 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg rgba(220,125,162,0.5) #dc7da2 rgb(220,125,162) RGB HEX

Slide 89

Slide 89 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg rgba(12,166,243,0.5) #0CA6F3 rgb(12,166,243) RGB HEX

Slide 90

Slide 90 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg rgb(147,206,236) #93CEEC rgb(12,166,243) #0CA6F3 rgb(0,119,178) #0077B2

Slide 91

Slide 91 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg violet indigo blue green yellow orange red

Slide 92

Slide 92 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 0º 30º 150º 210º 240º 330º 90º 270º 180º 60º 300º 120º 0-360 HUE

Slide 93

Slide 93 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Saturation 0% 50% 25% 75% 100% 0-100%

Slide 94

Slide 94 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Lightness 0-100% 0% 50% 25% 75% 100%

Slide 95

Slide 95 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg H 200 S 70 L 75 H 200 S 90 L 50 H 200 S 100 L 35

Slide 96

Slide 96 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg HSL lightness saturation saturation brightness HSB

Slide 97

Slide 97 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Designing color system Primary color(s) Neutrals Accent color(s)

Slide 98

Slide 98 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Start from the ground up

Slide 99

Slide 99 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 100

Slide 100 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 101

Slide 101 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg saturation lightness 100% 0 100%

Slide 102

Slide 102 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg saturation lightness 100% 0 100%

Slide 103

Slide 103 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 104

Slide 104 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 105

Slide 105 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg

Slide 106

Slide 106 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg luminosity 360º 0 100%

Slide 107

Slide 107 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg 220, 100, 50 220, 100, 80 190, 100, 80 220, 100, 50 200, 100, 75 220, 100, 50

Slide 108

Slide 108 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg CHOOSE THE BASE

Slide 109

Slide 109 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg DEFINE DARKEST/LIGHTEST

Slide 110

Slide 110 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg FILL IN THE GAPS

Slide 111

Slide 111 text

@ive77i Color - the shadow ruler of UX @webcampzagreb #wczg Primary Neutrals Accents

Slide 112

Slide 112 text

No content

Slide 113

Slide 113 text

No content

Slide 114

Slide 114 text

Q&A TIME https://joind.in/talk/6e503 Thanks! SPECIAL THANKS GOES TO Helena Bukovac for helping with the research twitter.com/ive77i linkedin.com/in/ivanamilicic/