@webcampzagreb #wczg
THE SHADOW RULER OF UX
WebCamp Zagreb
October 11th 2019
Color
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
What color is
the sky?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
blue
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Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@webcampzagreb #wczg
Ivana Miličić
Digital Product Designer
Bok!
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Have you ever been so
angry you saw red?
Or felt green with envy?
Maybe had the blues sometimes?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Color
perception
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Color, Environment, and Human Response, Frank H. Mahnke
BIOLOGICAL REACTIONS
CULTURAL INFLUENCES
COLLECTIVE UNCONSCIOUS
CONSCIOUS SYMBOLISM-ASSOCIATION
FASHIONS, STYLES, AND TRENDS
PERSONAL RELATIONSHIP
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Where?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Every color experience
begins as a physiological
response to a stimulus of light
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
10.000.000
bit/sec
40
bit/sec
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
ultraviolet
400nm
violet indigo blue green yellow orange red
700nm
infrared
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Sensation
LIGHT
cornea rods and cones
fovea
iris
pupil
optic nerve
fibers
lens
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Wavelength (nm)
Sensitivity
400 450
S M L
500 550 600 650 700
Trichromacy
S M L
input output
99,6% 91,3%
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
330.000.000
(~5%)
COLOR BLINDNESS
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Anomalous Trichromacy
Sensitivity
400 450
S ML
500 550 600 650 700 S M L
input output
0,35% 5%
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Deuteranomaly
Normal color vision
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
1.300.000.000
people live with some form
of vision impairment.
VISUAL IMPAIRMENT
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Meet Her Majesty
Unconsious!
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Culture deeply influence
our color perception
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@webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Life experiences and
memories shape
all our responses
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Women and men do
see things differently
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Color preference
continually changes
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@ive77i
@webcampzagreb #wczg
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@ive77i
@webcampzagreb #wczg
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@ive77i
@webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Nothing is seen
in isolation
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @itcampro #itcamp19
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Subjective, emotional, intrinsic
and deeply personal
Color - the most volatile
design element?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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Which color scheme matches
the theme: Dentists?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
93%
5%
2%
"... the colour is white, white
resonates with purity, and
I mean everyone wants
a white teeth right ?"
"I would expect more blue/
minty colours for dentists."
"It can be any other field related
to science and research..."
"Blood and teeth"
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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Which color scheme matches the
theme: Crypto currencies?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
71%
15%
15%
"... I don't think of brown
when I think of Crypto"
"For crypto I'm thinking deeper
greens/blues but out of all
three options I'd choose this"
"... I'm used to more isometric
illustration and gradients."
"Looks cool and bright"
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@ive77i
Color - the shadow ruler of UX
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@ive77i
Color - the shadow ruler of UX
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Color - the shadow ruler of UX
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No content
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Network 2:30 AM 98%
GET STARTED
Welcome
wants to
make it fun and simple to
be happy.
LeanTaas | ZSPAPP sign-up workflow wireframes v1A 1/25 2016
Mascot illustration,
warm, positive,
bright colors
Welcome note,
describing the
app purpose
Indicator of
few slides
describing core
app features
User taps
button to
proceed
Network 2:30 AM 98%
OR
Facebook Twitter
(555) 555-1234
email
password
SIGN UP
Already signed up? Sign in
I’d like to get to know you!
LeanTaas | ZSPAPP sign-up workflow wireframes v1A 1/25 2016
Friendly line of
text to initiate
sign-up process App collects
user cell phone
number from
system
(user can change it
if there is a need)
User taps on
sign-up button to
create the account
Once user
signs-up stays
logged in but if
app is installed on
another iPhone
he/she can
sign-in with
existing account
User fills email and
password fields
Alternative for filling
username and
password is
signing-up with
Facebook or Twitter
Network 2:30 AM 98%
Tell me more about yourself
What health system do
you belong to?
Which doctor do you
see there?
LeanTaas | ZSPAPP sign-up workflow wireframes v1A 1/25 2016
Conversational
dialogue
Mascot icon, as it
is talking to user
Short sentence
to encourage
user to fill in all
requested data
Page indicators
signal user to
swipe forth (and
back if needed)
LeanTaas | ZSPAPP sign-up workflow wireframes v1A 1/25 2016
Network 2:30 AM 98%
Fill the mood meter!
Record your fi rst mood
and begin seeing how
it changes over time.
Friendly text as
said by mascot
why to allow
access to social
media etc
Mascot illustration
as it is talking to
user
Page indicators
signal user to
swipe forth (and
back if needed)
Home
Network 2:30 AM 98%
Some intro text - maybe
motivational thought or
something like that
FRIENDS &
FAMILY
TOOLS
MOOD
METER
LeanTaas | ZSPAPP overall workflow wireframes v1 1/26 2016
Mascot illustration
with motivational
random text to
start using app
Menu button
opens sidebar
navigation
User slides
through
options and
then taps on
button to go
to selected
section
Network 2:30 AM 98%
FRIENDS &
FAMILY
TOOLS
MOOD
METER
FRIENDS & FAMILY
Friends & Family Feed
Contact
TOOLS
Meditation
Booster
Journaling
Good Day Cards
MOOD METER
Mood Check
Weekly Mood
PROFILE SETTINGS
3
10
1
LeanTaas | ZSPAPP overall workflow wireframes v1 1/26 2016
Complete menu
navigation
Tap on menu
icon closes the
navigational menu
Notifications for
new stream posts
and tasks
Volo idusape llautem
ipsam quibus maxim
quaturiorem nonsequis
nobis sit pedi resciatiis
pore comnimaion pro
est, sinumquis eati conse
Friends & Family Feed
Network 2:30 AM 98%
All
Peri sapictiamus
coreped ut
aborepedis nos
enet poria
FROM
Friend’s Name
FROM
Friend’s Name
Volo idusape llautem
ipsam quibus maxim
quaturiorem nonsequis
quibus maxim
LOL
FROM
Friend’s Name
FROM
Friend’s Name
COOL USER TAG
CONTACT
FRIEND
FROM
Friend’s Name
USER TAG 2
Photos Videos Texts
LeanTaas | ZSPAPP overall workflow wireframes v1 1/26 2016
Opens navigation
User can see
complete feed or
categories.
Current category
has an indicator
below.
New post
indicator
Tap on
each post
enlarges it
Current
screen title
Opens search
Who sent
the post
Floating button for
sending request
to a friend
Volo idusape llautem
ipsam quibus maxim
quaturiorem nonsequis
nobis sit pedi resciatiis
pore comnimaion pro
est, sinumquis eati conse
Friends & Family Feed
Network 2:30 AM 98%
All
Peri sapictiamus
coreped ut
aborepedis nos
enet poria
FROM
Friend’s Name
FROM
Friend’s Name
Volo idusape llautem
ipsam quibus maxim
quaturiorem nonsequis
quibus maxim
LOL
FROM
Friend’s Name
FROM
Friend’s Name
COOL USER TAG
FROM
Friend’s Name
USER TAG 2
Photos Videos Texts
Your friend/family member
could use a funny video, a
cool picture, or even just a
short text. You can simply
reply to this message with
a quick note of support and
we’ll be sure they get it!
Cancel Send
Friends name
(555) 555-4321
LeanTaas | ZSPAPP overall workflow wireframes v1 1/26 2016
Friend name (and
picture) is shown
after user choose
him
Sends request
to friend via SMS
Cancel request
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
10s
Where would you click to order food?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
10s
Where would you click to order food?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
3s
Where would you click to order food?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
3s
Where would you click to order food?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
10s
85% participants said the action was clearer
3s
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Which button color you feel
as the most suitable?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Which button color you feel
as the most suitable?
0% 86% 14%
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
11s
Where would you click to confirm the task?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
11s
Where would you click to confirm the task?
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Working with
COLOR
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
10.000.000 16.777.216
UNIQUE COLORS
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
R - how red it is
G - how green it is
B - how blue it is
0-255
0-255
0-255
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
rgba(220,125,162,0.5)
#dc7da2
rgb(220,125,162)
RGB
HEX
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
rgba(12,166,243,0.5)
#0CA6F3
rgb(12,166,243)
RGB
HEX
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
rgb(147,206,236)
#93CEEC
rgb(12,166,243)
#0CA6F3
rgb(0,119,178)
#0077B2
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
violet indigo blue green yellow orange red
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
0º
30º
150º
210º
240º
330º
90º
270º
180º
60º
300º
120º
0-360
HUE
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Saturation
0% 50%
25% 75% 100%
0-100%
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Lightness 0-100%
0% 50%
25% 75% 100%
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
H 200
S 70
L 75
H 200
S 90
L 50
H 200
S 100
L 35
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
HSL
lightness
saturation saturation
brightness
HSB
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Designing color system
Primary color(s)
Neutrals
Accent color(s)
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Start from the
ground up
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
saturation
lightness 100%
0
100%
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
saturation
lightness 100%
0
100%
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
luminosity
360º
0
100%
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
220, 100, 50
220, 100, 80 190, 100, 80
220, 100, 50
200, 100, 75
220, 100, 50
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
CHOOSE THE BASE
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
DEFINE DARKEST/LIGHTEST
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
FILL IN THE GAPS
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@ive77i
Color - the shadow ruler of UX @webcampzagreb #wczg
Primary
Neutrals
Accents
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Q&A TIME
https://joind.in/talk/6e503
Thanks!
SPECIAL THANKS GOES TO
Helena Bukovac for helping
with the research
twitter.com/ive77i
linkedin.com/in/ivanamilicic/