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Originally presented by Andy Clarke at Fundamentos Web, Oviedo, Spain, 2006 Feeding Creativity Without Compromising User Needs Andy Clarke is a digital designer, speaker, and writer whose designs have helped companies around the world to increase their sales pipeline and revenue, and charities to increase donations. He founded Stuff & Nonsense and has consulted and designed for clients including Disney Store UK, Fairfax Media, Home Office (UK), Greenpeace, ISO, SAP, STV, SunLife, WIPO, and WWF. He works on creative website and digital product designs and provides ongoing creative direction. He coaches agencies and mentors designers on dealing with clients, and delivering creative projects. If you’re looking to design better digital products and websites, develop a design system or style guide, or want to understand how design can help your business, you should talk to him. Stuff & Nonsense Ltd. Eversleigh, Lon Capel, Gwaenysgor, Flintshire, LL18 6EJ, UK For work enquiries go to stuffandnonsense.co.uk or call +44 (0)1745 851848

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Copyright. All Rights Reserved. All works are copyright of their original owners and all copyrights, trademarks and ownerships recognized. This presentation is for educational purposes only Transcending CSS Feeding creativity without compromising user needs

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Transcending CSS Feeding Creativity Without Compromising User Needs “W3C Markup Validation Service checks Web documents in formats like HTML for conformance to W3C standards.” Validation SOURCE: W3C “The ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal.” Usability SOURCE: WIKIPEDIA “A general term used to describe the degree to which a system is usable by as many people as possible without modification.” Accessibility SOURCE: WIKIPEDIA

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Transcending CSS Feeding Creativity Without Compromising User Needs Design stake-holders Symbolic embodiment of a company, product or service. Typically includes a name, logo and other visual elements. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Brand SOURCE: WIKIPEDIA “ “

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Transcending CSS Feeding Creativity Without Compromising User Needs Design stake-holders The process of planning and executing pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals. Marketing SOURCE: WIKIPEDIA “ “

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Transcending CSS Feeding Creativity Without Compromising User Needs Design stake-holders Further business influences including sponsorship and advertising requirements, sales objectives and the needs of business management. Business SOURCE: WIKIPEDIA “ “

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Show navigation Contextual navigation Image based content Contextual navigation Content Contextual navigation Show identity HBO global navigation Page identity

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Show navigation Contextual navigation Image based content Contextual navigation Content Contextual navigation Show identity HBO global navigation Page identity

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Remarking Tim Burton’s Corpse Bride web site stuffandnonsense.co.uk/ downloads / corpsebride .zip Copyright. All Rights Reserved. All works are copyright of their original owners and all copyrights, trademarks and ownerships recognized. This presentation is for educational purposes only

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Copyright. All Rights Reserved. All works are copyright of their original owners and all copyrights, trademarks and ownerships recognized. This presentation is for educational purposes only Transcending CSS Feeding creativity without compromising user needs

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Transcending CSS The Fine Art Of Web Design Forward by Edited and an introduction by Molly E. Holzschlag Dave Shea New Riders Winter 2006

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