What's Your Roadmap? - Speaker Deck

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W O R K B A R . . WHAT’S YOUR ROADMAP? C. TODD LOMBARDO — @IAMCTODD HEAD OF PRODUCT & EXPERIENCE

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SOURCE: ICSE 2017

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SOURCE: ICSE 2017

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CATEGORIZATION OF WASTE

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Software Development “Lean” Software Development Toyota Lean ProductionSystem Building the wrong feature or product Extra features Overproduction Mismanaging the backlog Partially done work Inventory Rework Defects Defects Unnecessarily complex solutions Not described Value Extraneous cognitive load Not described Psychological distress Not described Waiting/multitasking Delays Task switching Waiting Movement (of people) Knowledge loss Relearning Extra Processing Ineﬀective communication Not described Not described Not observed Handoﬀs Transportation (of goods)

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HOW THE @#$% DID WE GET HERE?

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DIVISION OF LABOR IT’S 1776, OH HAI, ADAM SMITH!

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SCIENTIFIC MANAGEMENT FREDERICK TAYLOR, YOU SONOFABITCH

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GANTT CHARTS A PROJECT MANAGER’S DREAM

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SOURCE: GANTTCHARTS.COM

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SOURCE: GANTTCHARTS.COM

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SOURCE: GANTTCHARTS.COM

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SOURCE: GANTTCHARTS.COM

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AUTOMATION MORE FASTER BETTER

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TOYOTA PRODUCTION AKA: LEAN MFG REDUCING WASTE WILL SAVE YOU!

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SOURCE: TOYOTA-PRODUCTION.COM

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AGILE

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AGILE HAVE YOU ACTUALLY READ THE MANIFESTO?

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AGILEMANIFESTO.ORG

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AGILEMANIFESTO.ORG

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BUT.. LEAN STARTUP!?

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LEARN BUILD MEASURE PRODUCT DATA IDEAS

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BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT THANKS: W. BRÜNING

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THIS ASSUMES YOU KNOW WHAT PRODUCT TO BUILD

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WE SEEK CERTAINTY IN AN UNCERTAIN WORLD.

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A ROADMAP APPROACH

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A ROADMAP APPROACH PROBLEM

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PROBLEM SOLUTION THANKS: W. BRÜNING

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PROBLEM SOLUTION Water on the floor Mop THANKS: W. BRÜNING

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PROBLEM SOLUTION Water on the floor Mop WHY? Leaky pipe Replace pipe THANKS: W. BRÜNING

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PROBLEM SOLUTION Water on the floor Mop WHY? Leaky pipe Replace pipe WHY? Too much pressure Lower pressure THANKS: W. BRÜNING

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PROBLEM SOLUTION Water on the floor Mop WHY? Leaky pipe Replace pipe WHY? Too much pressure Lower pressure WHY? Pressure regulator Replace regulator THANKS: W. BRÜNING

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PROBLEM SOLUTION Water on the floor Mop WHY? Leaky pipe Replace pipe WHY? Too much pressure Lower pressure WHY? Pressure regulator Replace regulator WHY? Maintenance schedule More frequent inspection THANKS: W. BRÜNING

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WHAT IS “PRODUCT?”

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PRODUCT THINKING CUSTOMER NEEDS

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PRODUCT THINKING CUSTOMER NEEDS BUSINESS OBJECTIVES

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PRODUCT THINKING CUSTOMER NEEDS BUSINESS OBJECTIVES OUR PRODUCT

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PRODUCT THINKING CUSTOMER NEEDS BUSINESS OBJECTIVES OUR PRODUCT OUR SERVICE

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PRODUCT THINKING CUSTOMER NEEDS BUSINESS OBJECTIVES OUR PRODUCT OUR SERVICE OUR SPACE

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PRODUCT THINKING CUSTOMER NEEDS BUSINESS OBJECTIVES OUR PRODUCT OUR SERVICE OUR SPACE FEATURES

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PRODUCT THINKING CUSTOMER NEEDS BUSINESS OBJECTIVES OUR PRODUCT PROBLEMS TO SOLVE FOR OUTCOMES TO DRIVE TO OUR SERVICE OUR SPACE FEATURES STUFF TO MAKE. YAY?

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SOURCE: MARTIN ERICKSSON

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WHAT DOES A PRODUCT MANAGER DO?

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ENGINEERING THINKS…

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ENGINEERING THINKS…

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SALES THINKS…

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SALES THINKS…

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DESIGNTIST:

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DESIGNTIST: DESIGNER + SCIENTIST

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WTF IS A PRODUCT ROADMAP?

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PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER 5PRIMARY COMPONENTS

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“PRODUCT” VISION?

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TO ORGANIZE ALL OF THE DATA IN THE WORLD AND MAKE IT ACCESSIBLE FOR EVERYONE IN A USEFUL WAY

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TO ORGANIZE ALL OF THE DATA IN THE WORLD AND MAKE IT ACCESSIBLE FOR EVERYONE IN A USEFUL WAY TO PROVIDE A FAST, SIMPLE, AND SECURE BROWSER FOR EVERYONE TO EXPERIENCE THE MODERN WEB.

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TO ORGANIZE ALL OF THE DATA IN THE WORLD AND MAKE IT ACCESSIBLE FOR EVERYONE IN A USEFUL WAY TO GIVE EVERYONE A VOICE AND SHOW THEM THE WORLD. TO PROVIDE A FAST, SIMPLE, AND SECURE BROWSER FOR EVERYONE TO EXPERIENCE THE MODERN WEB.

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TO ORGANIZE ALL OF THE DATA IN THE WORLD AND MAKE IT ACCESSIBLE FOR EVERYONE IN A USEFUL WAY TO GIVE EVERYONE A VOICE AND SHOW THEM THE WORLD. HELPS PEOPLE AROUND THE GLOBE ENJOY GREATER ACCESS TO INFORMATION AND OPPORTUNITY THAN EVER BEFORE. TO PROVIDE A FAST, SIMPLE, AND SECURE BROWSER FOR EVERYONE TO EXPERIENCE THE MODERN WEB.

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SOURCE: GITHUB

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TIMEFRAMES SOURCE: GITHUB

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TIMEFRAMES THEMES SOURCE: GITHUB

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TIMEFRAMES THEMES DISCLAIMER SOURCE: GITHUB

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THEMES OBJECTIVES SOURCE: CHEF.IO

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THEMES?

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THEMES ARE A PROMISE TO SOLVE PROBLEMS, NOT BUILD FEATURES

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WB DIGITAL THEMES

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WB DIGITAL THEMES

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PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER 5SECONDARY COMPONENTS PRODUCT AREA FEAT/SOLUTIONS CONFIDENCE TARGET CMRS DEV. STAGE

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SOURCE: BUFFER

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PRODUCT AREAS SOURCE: BUFFER

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PRODUCT AREAS FEATURES SOURCE: BUFFER

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SOURCE: PREDICTIVE INDEX

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CONFIDENCE SOURCE: PREDICTIVE INDEX

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BLINDED CLIENT WORK

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DEV. STAGE BLINDED CLIENT WORK

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DEV. STAGE BLINDED CLIENT WORK OBJECTIVES

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DEV. STAGE BLINDED CLIENT WORK OBJECTIVES TARGET CUSTOMERS / THEMES

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DISCOVERY ≠ DELIVERY

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DISCOVERY: WHAT’S THE RIGHT THING TO MAKE?

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W O R K B A R . . DELIVERY: HOW TO MAKE THE THING RIGHT?

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SOURCE: THOUGHTWORKS.COM

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SOURCE: THOUGHTWORKS.COM DISCOVERY DELIVERY MANY IDEAS DIE HERE. (THEY SHOULD)

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SOURCE: THOUGHTWORKS.COM BE WRONG HERE

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SOURCE: THOUGHTWORKS.COM BE WRONG HERE CHECK YOUR ASSUMPTIONS

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OUR ROADMAP PROCESS AT WORKBAR

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1. GATHER INPUT

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1. GATHER INPUT 2. PRIORITIZE THEMES

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NOW NEXT FUTURE 1. GATHER INPUT 2. PRIORITIZE 3. PRODUCT ROADMAP THEMES

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NOW NEXT FUTURE 1. GATHER INPUT 2. PRIORITIZE 3. PRODUCT ROADMAP THEMES THINK IT

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NOW NEXT FUTURE 1. GATHER INPUT 2. PRIORITIZE 3. PRODUCT ROADMAP THEMES THINK IT SOLVE IT

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NOW NEXT FUTURE 1. GATHER INPUT 2. PRIORITIZE 3. PRODUCT ROADMAP THEMES THINK IT SOLVE IT SHIP IT

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NOW NEXT FUTURE 1. GATHER INPUT 2. PRIORITIZE 3. PRODUCT ROADMAP THEMES THINK IT SOLVE IT SHIP IT TWEAK IT DISCOVERY DELIVERY

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NOW NEXT FUTURE 1. GATHER INPUT 2. PRIORITIZE 3. PRODUCT ROADMAP 4. PROJECT / RELEASE PLAN THEMES THINK IT SOLVE IT SHIP IT TWEAK IT DISCOVERY DELIVERY

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VALUE / EFFORT = PRIORITY

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VALUE / EFFORT = PRIORITY The time and resources required to execute the initiative

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VALUE / EFFORT = PRIORITY The time and resources required to execute the initiative Expected contribution to customer needs and business objectives

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VALUE / EFFORT = PRIORITY The time and resources required to execute the initiative Expected contribution to customer needs and business objectives (BO1+BO2+BO3..)*(CI1+CI2..)

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VALUE / EFFORT = PRIORITY The time and resources required to execute the initiative Expected contribution to customer needs and business objectives (E)

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(V / E) * C = PRIORITY CONFIDENCE How certain are you?

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PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER PRIMARY

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PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER PRODUCT AREA FEAT/SOLUTIONS CONFIDENCE TARGET CMRS DEV. STAGE PRIMARY SECONDARY

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PRODUCT VISION BUSINESS OBJECTIVES TIMEFRAMES THEMES DISCLAIMER PRODUCT AREA FEAT/SOLUTIONS CONFIDENCE TARGET CMRS DEV. STAGE PRIMARY SECONDARY PROJECT INFO EXTERNAL EVENTS STATUS DEPENDENCIES COMPLEMENTARY

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Kanban board Slide deck Spreadsheet Other

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MANAGES OUTCOMES MANAGES OUTPUTS

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“A product roadmap is a prototype of your product strategy. Janna Bastow, CEO of ProdPad

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PRODUCT ≠ PROJECT MANAGEMENT MANAGEMENT

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BUT… BUT… I’M JUST AN ENGINEER OR DESIGNER

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INDIVIDUALS AND INTERACTIONS OVER PROCESSES & TOOLS

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INDIVIDUALS AND INTERACTIONS OVER PROCESSES & TOOLS WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION

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INDIVIDUALS AND INTERACTIONS OVER PROCESSES & TOOLS WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION CUSTOMER COLLABORATION OVER CONTRACT NEGOTIATION

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INDIVIDUALS AND INTERACTIONS OVER PROCESSES & TOOLS WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION CUSTOMER COLLABORATION OVER CONTRACT NEGOTIATION RESPONDING TO CHANGE OVER FOLLOWING A PLAN

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INDIVIDUALS AND INTERACTIONS OVER PROCESSES & TOOLS WORKING SOFTWARE OVER COMPREHENSIVE DOCUMENTATION CUSTOMER COLLABORATION OVER CONTRACT NEGOTIATION RESPONDING TO CHANGE OVER FOLLOWING A PLAN DRIVING TO OUTCOMES OVER OUTPUTS & ACTIVITIES

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ASK: WHAT DO WE GET WHEN WE HAVE THAT FEATURE?

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“Good process serves you so you can serve customers. But if you’re not watchful, the process can become the thing. This can happen very easily in large organizations. The process becomes the proxy for the result you want. You stop looking at outcomes and just make sure you’re doing the process right.” Jeﬀ Bezos, CEO of Amazon

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QUICKLY… DO I HAVE TIME FOR THIS?

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OUTPUTS ≠ OUTCOMES

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Sign-up: productroadmapping.com Buy-it: is.gd/roadmaps Say hi: [email protected] @iamctodd Foreword by Janna Bastow ¡MUCHAS GRACIAS!