There Are No Second Chances
at First Impressions
Making the Most of Your School’s
Google Search Results Page
Brandon Schmidt
Director of Digital Strategy, YDOP
brandon@ydop.com
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School Data
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Description
• Almost always pulled from the
introduction of Wikipedia page.
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Rankings
• Awards and accolades for
your school.
• Rankings are from all over the
internet.
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Alumni
• Connect your school to
notable people.
• Need to already occur within
Google’s Knowledge Graph.
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Your Website
• Optimize title tag, meta
description, and site structure
to fill out this section.
• If you have site search, make
sure if follows Google’s
sitelink search box
recommendations to trigger
in the SERP.
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Athletic Website
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Wikipedia
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Social Profiles
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Development Website
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Images
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Top Stories
• Google generated
list of stories
about your school.
• Usually timely
(within a few days)
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Twitter Cards
• Google only displays
Twitter in these cards.
• Tweets can show up
within minutes.
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Videos
• Display popular or
recent videos from
the school or
about the school.
• Usually from
YouTube but can
be from other
sources with
proper markup.
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Major Updates to Google Knowledge Panels
for Colleges & Universities
January 7, 2022
A Tale of Two Panels: Knowledge Panels and
Google My Business for Colleges & Universities
October 21, 2021