Design Systems are
for People
JINA ANNE
WEB DIRECTIONS SUMMIT
10 NOVEMBER 2017
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@jina
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airbnb.design/the-way-we-build
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—ALEX SCHLEIFER
“Here’s the simple truth: you
can’t innovate on products
without first innovating the way
you build them.”
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—NYCTA GRAPHIC STANDARDS MANUAL
“…orient people within the
subway environment…”
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—NYCTA GRAPHIC STANDARDS MANUAL
“…The passenger will be given
the information or direction only
at the point of decision. Never
before. Never after…”
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—NYCTA GRAPHIC STANDARDS MANUAL
“…This program will eliminate
visual clutter, and information
that is misleading or
unnecessarily repetitious.”
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Why are we here?
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DESIGN SYSTEMS
ARE SO HOT RIGHT NOW
DESIGN SYSTEMS
ARE SO HOT RIGHT NOW
DESIGN SYSTEMS
ARE SO HOT RIGHT NOW
DESIGN SYSTEMS
ARE SO HOT RIGHT NOW
DESIGN SYSTEMS
ARE SO HOT RIGHT NOW
DESIGN SYSTEMS
ARE SO HOT RIGHT NOW
DESIGN SYSTEMS
ARE SO HOT RIGHT NOW
DESIGN SYSTEMS
ARE SO HOT RIGHT NOW
DESIGN SYSTEMS
ARE SO HOT RIGHT NOW
“…Design Systems Ops…
is part of a design systems team,
who needs to get into the
designers’ shoes, and have a
feel for what they are trying
to conceptualize…”
— KAELIG DELOUMEAU-PRIGENT
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“…At the same time,
Design Systems Ops need to
understand the engineering
requirements and define
methods that will help shipping
and scaling the Design System.”
— KAELIG DELOUMEAU-PRIGENT