Scott Berkun — The Dance of the Possible: A better way to understand how to work with ideas (Turing Fest 2018)

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The Dance of the possible: the mostly honest, completely irreverent, guide to creativity Scott Berkun | scottberkun.com   August 2018 @ TuringFest

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1884 !2

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!3 1884: Maurice Koechlin and Émile Nouguier +

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` !4

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!5 Maurice Koechlin and Émile Nouguier   had to convince Stephen Sauvestre   to work on their design + +

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LESSON #1:  ALL IDEAS ARE MADE OF OTHER IDEAS

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II’m @BERKUN        HiYou can take photos as I go if you like or   get the slides you will see here: bit.ly/berkun-uxlx

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LESSON #1:  ALL IDEAS ARE MADE OF OTHER IDEAS

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STUDY THE HISTORY OF A PROBLEM TO FIND NEW IDEAS FOR SOLVING IT

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By Ivan Listes - https://twitter.com/ilistes/status/250658949467099136

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LESSON #2:  GREAT IDEAS OFTEN LOOK WEIRD (AT FIRST)

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"We, writers, painters, sculptors, architects … protest with all our strength, with all our indignation in the name of slighted French taste, against the erection … of this useless and monstrous Eiffel Tower“   - Committee of 300, Le Temps, 1887  "this truly tragic street lamp" (Bloy) "this belfry skeleton" (Verlaine) "this mast of iron gymnasium apparatus, incomplete, confused and deformed" (Coppée) !30

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ALL MASTERPIECES START AS EXPERIMENTS

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LESSON #3:  OUR MINDS ARE NATURALLY CREATIVE

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CREATIVE THINKING CREATIVE THINKING  CREATIVE THINKING THINKING

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“Most people would rather die than think, and many of them do!”    - Bertrand Russell

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WHEN SUITABLY MOTIVATED BY A HARD PROBLEM CREATIVITY IS UNAVOIDABLE

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WHEN SUITABLY MOTIVATED BY A HARD PROBLEM CREATIVITY IS UNAVOIDABLE

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DOUBLE-TIME 1. Creativity is a kind of work 2. Escape false constraints 3. Journals and self-respect

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DOUBLE-TIME 1. Creativity is a kind of work 2. Escape false constraints 3. Journals and self-respect

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IF YOU REMOVE FALSE CONSTRAINTS, NEW THINKING PATHS WILL BE OPEN TO YOU

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•Idea Killers: “We tried that before” •Fatal criticism of young ideas •Groupthink vs. 1-on-1 pitches FALSE CONSTRAINTS LEADERS CREATE

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1. All ideas are made from other ideas 2. Great ideas look weird (at first) 3. We are naturally creative 4. Eliminate false constraints LESSON SUMMARY

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THANK YOU. These slides: bit.ly/berkun-uxlx Get the book: danceotp.com Scott Berkun | scottberkun.com   August 2018 @ TuringFest