Simplify Big Data and A.I tech for data-driven companies Author: Nguyễn Tấn Triều (Thomas) Personal Email: [email protected] Business Email: [email protected] Copyright USPA Technology Company https://leocdp.com https://uspa.tech

Start-Up Boom and high demand for B2B MarTech

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To go to data-driven business, most companies need to set up a lot of complex systems

Understanding Customer Insights is the core value

What should a data-driven company do ?

Use cases for data-driven business

CRM can manage lower funnel only (Action,Loyalty and Advocacy) CDP can manage the whole data funnel (Awareness to Advocacy) CDP CRM Customer Data Funnel is the essential process in modern business (2000s - 2020s) (2020s - 2040s)

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LEO CDP is built to simplify the tech problems

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Customer Database Evolution of Customer Data Management Technology Excel 1987 - now 1990s - now Microsoft Access MySQL PostgreSQL Oracle DBMS 1999 - now Salesforce SAP CRM HubSpot Sales Hub Sugar CRM Zoho CRM Odoo CRM (2014 - now) Segment.io Salesforce CDP Exponea Adobe Experience Platform Blueshift SAP Customer Profile Tealium AudienceStream Apache Unomi

Direct Competitors 1. Apache Unomi: https://unomi.apache.org 2. Count.ly: https://count.ly 3. RudderStack https://rudderstack.com 4. Posthog https://posthog.com 5. Piwik: https://piwik.pro

Indirect Competitors 1. Segment: https://segment.com 2. Totango: https://www.totango.com 3. Insider: https://useinsider.com 4. Tealium CDP: https://tealium.com 5. Salesforce: https://www.salesforce.com

Product Positioning

My approach for LEO CDP 1) Focus on the community to build data ecosystem https://www.bigdatavietnam.org https://www.facebook.com/bigdatavn The community has nearly 12,000 fans I converted 2 fans to customers (2 paid contracts) 2) LEO CDP should be a customizable CDP technology Open source functions: data connector and AI model algorithms https://github.com/trieu/leo-cdp-free-edition 3) Consulting services for data-driven organization Make profit by selling software license, data training and consulting

Leo CDP should be deployed in multi-cloud

Product Life-Cycle

Develop LEO CDP for every digital business need

Platform Architecture

How LEO CDP can grow itself

Demo account URL: https://vnuk.leocdp.net Username: demo Password: 123456

How to install LEO CDP (free edition) https://knowledge.leocdp.net/p/how-to-setup-new-software-instance-of.html The URL of LEO CDP (free edition) https://trieu.github.io/leo-cdp-free-edition

My plan for investors 1. Purpose: Big data and AI democracy for SMEs companies 2. Problem: Data Analytics and Customer Personalization with A.I 3. Solutions: CDP + CX + Personalization Engine 4. Product demo: LEO CDP for Ecommerce and Fintech 5. Business model: Free CDP → A.I Ecosystem → A.I as Service 6. Market size: 20 billion USD in 2026 and CAGR 34.6% 7. Differentiation: cloud-native software 8. Go-to-market approach: Free → Paid (SaaS & on-premise) 9. Team: 1 full-stack dev, 1 data scientist and 12,000 fans of BigDataVietnam.org Community 10. Need 200,000 USD for scaling business (you get 30% share) a. 100,000 USD to scale product development team (3 software engineers, 1 data scientist, 2 client success specialists) b. 20,000 USD for business operation cost in 2 years (office, laptop, culture) c. 80,000 USD for cloud infrastructure cost in LEO CDP SaaS Edition

This is the intellectual property of USPA Technology Company Are you an investor and want to build the future of technology? Please contact me for funding this project My name is Thomas (Nguyễn Tấn Triều) Email: [email protected] Phone: 84903122290 You can get more knowledge at https://knowledge.leocdp.net