Inspiring the next (cloud) generation of users

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October 16, 2019 Inspiring the Next (Cloud) Generation of Users Product Marketing Summit Boston

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Dan O’Farrell Sr. Director, Product Marketing IGEL

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Much of what I have learned in product marketing is basically what I had already learned from my parents as a kid. Allow me to explain …..

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Understand Your Challenges

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IGEL: NOT A THIN CLIENT Commodity hardware -vs- Innovative software OS

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THERE’S A REVOLUTION AT THE EDGE… Apps, desktops and data – any device, anywhere, any vertical

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MEET THE HYPER-MOBILE USER He demands a high performance, frictionless user experience

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HYPER-MOBILE USER IT PROFESSIONAL ?? ? Driving security and manageability Unlocking productivity and innovation THE CHALLENGE

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Understand the World Your Customers Live In

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KNOW YOUR CUSTOMER

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TOMORROW’S WORKFORCE PLAYS IN THE CLOUD SHOPS IN THE CLOUD SOCIALIZES IN THE CLOUD EXPECTS TO WORK IN THE CLOUD MILLENIALS 70% by 2025 KNOW THEIR CUSTOMER

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Tell a Good Story

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Origin Today Future

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Origin Stories

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#ATTICS

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#ATTICS

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North America HQ, San Francisco

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#ATTICS

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FASTEST GROWING IN EUC REVENUE $100m HW/SW 500k SW Growth 50%+

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Know and Communicate Your Purpose

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The IGEL STORY CAPITAL SAVINGS OPERATIONAL SAVINGS ENHANCED SECURITY OPTIMIZED END USER EXPERIENCE

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for cloud workspaces WHO ARE WE?

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Don’t Be an Island

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IGELOS 80+ INTEGRATED TECHNOLOGIES APPS & DESKTOP UNIFIED COMMS ANALYTICS PRINTING SECURITY HARDWARE

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Play Really Well with Others

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Be Social

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Support Your Community

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WWW.IGELCOMMUNITY.COM “Wow! I can't believe I've been missing all the great content – but I'm happy to have so much to catch up on!”

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THE IGEL COMMUNITY COMPONENTS q Messaging – Slack q Key Resources – IGELCommunity.com q Tech News q Events q White Papers / Getting Started Guides q Polling q Community Activity § IGELExperts.com q Alliance Partner Integration q Newspaper (coming soon) q Reporting

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Not a lot of companies can put all their customers in one room and not have a shit storm started. That way the community also tells me IGEL has their stuff together..” Erwin Knapen, BEACON CREDIT UNION “ The IGEL Community has allowed my team and I to learn from other's experiences and ideas and given us a place to share ours. The IGEL staff that contribute to the success of the community is invaluable.” David Prows, BEACON CREDIT UNION “

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Be Grateful

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GREAT COMPANIES… PEOPLE PRODUCT PLAN

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IGEL CULTURE PEERS PARTNERS CUSTOMERS SERVANT HEART DISADVANTAGE YOURSELF TO SERVE

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THANK YOU