Slide 1

Slide 1 text

How to be THE BEST 
 WEB DESIGNER in the world @htmlboy & @martuishere

Slide 2

Slide 2 text

How to be A GOOD
 WEB DESIGNER everyday

Slide 3

Slide 3 text

How to be A DECENT
 WEB DESIGNER most of the time

Slide 4

Slide 4 text

DEAL WITH
 WEB STUFF How to and still be kinda happy

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

Accounting. Finding clients. Talking to clients. Getting paid.

Slide 7

Slide 7 text

Frustration.

Slide 8

Slide 8 text

Why us?

Slide 9

Slide 9 text

swwweet.com

Slide 10

Slide 10 text

Web design is a 
 bumpy road.

Slide 11

Slide 11 text

So, what can we do?

Slide 12

Slide 12 text

Innovation. Constraints. Clients. Yourself.

Slide 13

Slide 13 text

INNOVATION Dealing with

Slide 14

Slide 14 text

No content

Slide 15

Slide 15 text

Information Fatigue Syndrome

Slide 16

Slide 16 text

Poor concentration. Polyphasic behaviour. Hurry sickness. Pervasive hostility. Over stimulation. “Plugged in” compulsion. Good ol’ stress.

Slide 17

Slide 17 text

Let someone else do the hard work.

Slide 18

Slide 18 text

web-design-weekly.com

Slide 19

Slide 19 text

responsivedesignweekly.com

Slide 20

Slide 20 text

blog.javierusobiaga.com/the-web-weekly

Slide 21

Slide 21 text

Don’t read everything.

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

Paradox of Choice

Slide 24

Slide 24 text

flic.kr/p/dxKZiS

Slide 25

Slide 25 text

Only try one new thing 
 at a time.

Slide 26

Slide 26 text

Dedicate a few hours a week to self-improvement.

Slide 27

Slide 27 text

Go to conferences!

Slide 28

Slide 28 text

CONSTRAINTS Dealing with

Slide 29

Slide 29 text

Understand the limitations of the project.

Slide 30

Slide 30 text

How to research with a low budget?

Slide 31

Slide 31 text

Not all researches 
 are equal.

Slide 32

Slide 32 text

How do you test with a 
 low budget?

Slide 33

Slide 33 text

Test with strangers at coffee shops.

Slide 34

Slide 34 text

www.usertesting.com

Slide 35

Slide 35 text

How do you worry about performance with a 
 low budget?

Slide 36

Slide 36 text

flic.kr/p/cfQwL7

Slide 37

Slide 37 text

OpenDeviceLab.com

Slide 38

Slide 38 text

Ask your friends & family for old devices.

Slide 39

Slide 39 text

“I need a site similar to Amazon in 2 weeks. Can you do that?”

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

Time and budget constraints go both ways.

Slide 42

Slide 42 text

(Minimum Viable Product) MVP

Slide 43

Slide 43 text

(Minimum Decent Result) MDR

Slide 44

Slide 44 text

Make sure that the client 
 is on board with your 
 way of designing.

Slide 45

Slide 45 text

Don’t break your 
 design process.

Slide 46

Slide 46 text

CLIENTS Dealing with

Slide 47

Slide 47 text

How to find clients?

Slide 48

Slide 48 text

Cold email. Advertising. Partnerships. Referrals.

Slide 49

Slide 49 text

Put yourself out there. 
 Be active in the web design community.

Slide 50

Slide 50 text

Protect yourself at 
 all times.

Slide 51

Slide 51 text

gist.github.com/maban/6098135

Slide 52

Slide 52 text

Scope. Cancellation policies. Terms of payment. Liabilities.

Slide 53

Slide 53 text

Consider working in 
 design sprints.

Slide 54

Slide 54 text

the-pastry-box-project.net/andrew-clarke/2012-may-13

Slide 55

Slide 55 text

project sprint #1 sprint #2 sprint #3 sprint #4 sprint #5 sprint #6

Slide 56

Slide 56 text

sprint #1 sprint #2 sprint #3 work order invoice work order invoice work order invoice

Slide 57

Slide 57 text

But, how do you sell 
 this to clients?

Slide 58

Slide 58 text

Clients don’t usually have 
 a closed mindset.

Slide 59

Slide 59 text

Allow some room for flexibility.

Slide 60

Slide 60 text

project sprint #1 sprint #2 sprint #3 sprint #4 sprint #5 sprint #6

Slide 61

Slide 61 text

project sprint #1 sprint #2 sprint #3 sprint #4 sprint #5 sprint #6

Slide 62

Slide 62 text

YOURSELF Dealing with

Slide 63

Slide 63 text

Know what you like, and what you don’t like.

Slide 64

Slide 64 text

Delegate tasks.

Slide 65

Slide 65 text

flic.kr/p/8SfWMu

Slide 66

Slide 66 text

Hiring is not wasting.

Slide 67

Slide 67 text

Hating your job causes the same mental disorders as being unemployed.

Slide 68

Slide 68 text

Do not delegate your 
 main selling point.

Slide 69

Slide 69 text

Professional quality and ethical values must be 
 part of the MDR.

Slide 70

Slide 70 text

Don’t work (only) 
 for money.

Slide 71

Slide 71 text

stuffandnonsense.co.uk/ethics

Slide 72

Slide 72 text

You want to be proud of your work.

Slide 73

Slide 73 text

You want to not be ashamed of your work.

Slide 74

Slide 74 text

Working against your ethical values causes too much stress & frustration.

Slide 75

Slide 75 text

No content

Slide 76

Slide 76 text

BETTER WEB
 DESIGNERS So, how do we try to be and enjoy ourselves?

Slide 77

Slide 77 text

No content

Slide 78

Slide 78 text

HONEST Best thing is being with everything we do.

Slide 79

Slide 79 text

THANKS! @htmlboy & @martuishere