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Using React To Change the future of Customer Experiences Charlie Robbins | @indexzero

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Wait, who are you?

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Wait, who are you? Joined GoDaddy this year Formerly founder at Nodejitsu Director, UX Platform Engineering

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So what’s the deal User Experience? with

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SCIENCE CAT SAYS “GOOD QUESTION”

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SCIENCE CAT SAYS “GOOD QUESTION” User experience design (UXD or UED) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

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Do I look like UX GEEK a to YOU?

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SORRY! I TOTALLY AM

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SORRY! I TOTALLY AM PUT ANOTHER WAY

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EXPERIENCES. ARE WHAT MATTER.

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Let’s GoDaddy talk about UX at

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From a UX perspective

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From a UX perspective is really just A SINGLE COGNITIVE TASK

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From a UX perspective is really just “WHAT SHOULD I WATCH?” A SINGLE COGNITIVE TASK

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Conversely

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Conversely CUSTOMER EXPERIENCES provides essential GoDaddy

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Conversely CUSTOMER EXPERIENCES provides essential multiple cognitive tasks GoDaddy to deliver success over

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AND MORE. LOTS, LOTS MORE. HOSTING DOMAINS BUILDING YOUR WEBSITE EMAIL MARKET ING SSL CERTIFICATES WORDPRESS. CPANEL. DEDICATED. VIRTUAL. DNS ANYONE? DIY OR DO IT FOR ME.

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There be DRAGONS

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MOBILE PERFORMANCE

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And LIFECYCLES SUPPORT long product

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UNAVOIDABLE FRAMEWORK LEGACY

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THANKFULLY FOR US, THERE IS A SOLUTION REACT

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FAST. RENDERING.

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FLEXIBLE DEPLOYMENT

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FRAMEWORK YOUR CAN’T DO everything

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Ok, I’m sold!

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Ok, I’m sold! HOW Tell me, are you using

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Ok, I’m sold! HOW Tell me, are you using React at GoDaddy?

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TALK First let’s high-level concepts. tools. practices.

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NODE.JS

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NODE.JS EXPRESS

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NODE.JS EXPRESS REDIS/CASSANDRA

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NODE.JS EXPRESS REDIS/CASSANDRA …now what?

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NODE.JS EXPRESS REDIS/CASSANDRA …now what?

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WE TEST CODE OUR

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MOCHA

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MOCHIFY MOCHA

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MOCHIFY ISTANBUL MOCHA

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MOCHIFY ISTANBUL ASSUME MOCHA

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MOCHIFY ISTANBUL ASSUME MOCHA WEBPACK

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Absolutely NOT

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Absolutely NOT Rainbows all Unicorns and

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IT’S JUST LAYERS

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IT’S JUST LAYERS AND LAYERS

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IT’S JUST LAYERS AND LAYERS AND MORE LAYERS

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IT’S JUST LAYERS AND LAYERS AND MORE LAYERS DID I MENTION LAYERS?

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UNAVOIDABLE FRAMEWORK LEGACY

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EXISTING SINGLE PAGE APP

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FUTURE FRAMEWORK EXISTING SINGLE PAGE APP

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WHAT ABOUT FEATURES UNTIL THEN? FUTURE FRAMEWORK EXISTING SINGLE PAGE APP

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THIRD-PARTY JAVASCRIPT

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JAVASCRIPT Third-party

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JAVASCRIPT Third-party YOURSELF?!?

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PATIENCE

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EXISTING SINGLE PAGE APP

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EXISTING SINGLE PAGE APP FUTURE FRAMEWORK

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Building much needed SPAs features on the older framework represents wasted time. EXISTING SINGLE PAGE APP FUTURE FRAMEWORK

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Building much needed SPAs features on the older framework represents wasted time. Third-party backend EXISTING SINGLE PAGE APP FUTURE FRAMEWORK

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Building much needed SPAs features on the older framework represents wasted time. Third-party backend Third-party JavaScript is “modern additions.” EXISTING SINGLE PAGE APP FUTURE FRAMEWORK

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THIRD-PARTY JAVASCRIPT!

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NOOO … IT’S NOT TRUE

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OPEN SOURCE YES! AND WE GET IT DONE WITH github.com/godaddy/external

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{github, twitter}.com/indexzero crobbins@godaddy.com MAY THE SOURCE BE WITH YOU THANKS. Q&A TIME.