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John Athayde | RVAjs 2023 17 NOV 2023 Design Systems from 0 to 1 Taking the First Steps Towards a Uni fi ed User Interface @johnathayde | @[email protected]

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@johnathayde | @[email protected] What Is a Design System?

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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—Therese Fessenden, Nielsen Norman Group https://www.nngroup.com/articles/design-systems-101/ “A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.” @johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected] NEW YORK TRANSIT AUTHORITY NASA

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@johnathayde | @[email protected] Why Might You Need One?

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@johnathayde | @[email protected] You Don’t.

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@johnathayde | @[email protected] Consistency + Efficiency

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@johnathayde | @[email protected] Design Systems Are a Product.

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@johnathayde | @[email protected] Developer Experience Matters

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@johnathayde | @[email protected] First Steps

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@johnathayde | @[email protected] Design Principles

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@johnathayde | @[email protected] https://medium.com/etsy-design/creating-etsys-design-principles-4faf31914be3 @johnathayde | @[email protected]

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— Magera Moon on building the Etsy Design Principles https://medium.com/etsy-design/creating-etsys-design-principles-4faf31914be3 “Excellent design means unity. It’s asking, ‘does everything we do feel essential, and work together to create a holistic experience?’ Be consistent. Champion our systems. Align our brand. Make sure nothing is arbitrary.” @johnathayde | @[email protected]

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@johnathayde | @[email protected] Parts, Products, & People

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@johnathayde | @[email protected] https://medium.com/eightshapes-llc/picking-parts-products-people-a06721e81742

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@johnathayde | @[email protected] https://www.designsystemscanvas.com

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@johnathayde | @[email protected] The UI Audit Brand Standards Existing Components @johnathayde | @[email protected]

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@johnathayde | @[email protected] The UI Audit Brand Standards Existing Components @johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected] Accessibility https://www.linkedin.com/learning/auditing-design-systems-for-accessibility/auditing-design-systems-for-accessibility

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@johnathayde | @[email protected] The UI Audit Brand Standards Existing Components @johnathayde | @[email protected]

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@johnathayde | @[email protected] NEW YORK TRANSIT AUTHORITY NASA

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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Sass Math Tool Online: http://scg.ar-ch.org/ @johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected] Typography

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@johnathayde | @[email protected]

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@johnathayde | @[email protected] Choose the Best Font Family • Where is the product used? • What helps communicate most e ff ectively? • Test. Test. Test.

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@johnathayde | @[email protected] Icons

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@johnathayde | @[email protected] Spacing, etc.

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@johnathayde | @[email protected] https://medium.com/eightshapes-llc/space-in-design-systems-188bcbae0d62

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@johnathayde | @[email protected] https://medium.com/eightshapes-llc/space-in-design-systems-188bcbae0d62

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@johnathayde | @[email protected] The UI Audit Brand Standards Existing Components @johnathayde | @[email protected]

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@johnathayde | @[email protected] New Micro & Macro Components Existing Components @johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected] Shipping In Part

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@johnathayde | @[email protected] https://bradfrost.com/blog/post/atomic-web-design/ Atomic Design

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@johnathayde | @[email protected]

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@johnathayde | @[email protected] VISION BOARDS ~2011

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@johnathayde | @[email protected] WILDE @johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected] @johnathayde | @[email protected]

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@johnathayde | @[email protected] Leveling Up

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@johnathayde | @[email protected] Tokens! (They’re just variables)

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No content

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@johnathayde | @[email protected]

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@johnathayde | @[email protected] https://hihayk.github.io/shaper/

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@johnathayde | @[email protected] Serving Tokens • In-app de fi ned variables • JSON endpoints • Third Party Tools @johnathayde | @[email protected]

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@johnathayde | @[email protected] Themes • Folders of tokens • Same name, di ff erent parent (folders become “themes”) • Multiple or sub brands, white- labeling, dark vs light, seasonal/ campaign driven changes @johnathayde | @[email protected]

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@johnathayde | @[email protected] Themes @johnathayde | @[email protected] https://bradfrost.com/blog/post/the-many-faces-of-themeable-design-systems/

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@johnathayde | @[email protected] Master Source Cloud Transform Web Mobile Tablet

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@johnathayde | @[email protected]

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@johnathayde | @[email protected] Building Out The System • Content Guidelines • Brand Guidelines • Motion/Video (code + examples) • UI Kit (Figma/Sketch/etc) • Tutorials/Documentation • Ongoing Product Development! @johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected]

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@johnathayde | @[email protected] Omlet.dev

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@johnathayde | @[email protected] State of the Art

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@johnathayde | @[email protected] This is a rapidly changing space. @johnathayde | @[email protected]

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@johnathayde | @[email protected] https://design-tokens.github.io/community-group/format/

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@johnathayde | @[email protected] Tools to Try Out • InVision DSM • UX Pin • Storybook/Lookbook • Pattern Lab • Any of the various SaaS platforms • Almost anything released is worth playing with or test driving

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@johnathayde | @[email protected] Marching Orders: • Design Principles • Parts, Products, & People • UI Audit • Brand Guides Research • Component audit • Component build • Land and expand • Treat it like a product

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DEVELOPERUX www.developerux.com www.developerux.com/design-system-resources RESOURCES FROM THIS TALK

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METICULOUS

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John Athayde | RVAjs 2023 17 NOV 2023 Design Systems from 0 to 1 Taking the First Steps Towards a Uni fi ed User Interface www.johnathayde.com www.meticulous.com www.developerux.com @johnathayde @[email protected] [email protected] Questions?